Online Video Videos

Facebook integration around video got its first high profile exposure with CNN and the Inauguration of President Obama, but the first was last year's collaboration with Joost. A spokesperson for Facebook has told Beet.TV:"Joost users who have connected their Facebook accounts continue to rank as most active group on the site. These users watch more videos, are more likely to participate in Joost.com's community, and are more likely to contribute comments about the site's video content."Some metrics around the Joost/Facebook integration: --Since Joost implemented Facebook Connect in December 2008, the average Facebook Connect Joost user has watched +29% more videos and posted +6% more comments than the average Joost user who has not connected his or her account.--What's more, Joost's Facebook Connect users have invited +8% more friends, and have joined +16% more groups on average.

Padmasree Warrior, CTO of Cisco Systems speaks about WEF, Cisco s strategic shift, the next phase of the Internet and some key drivers of future technology

Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV.Andy Plesser, Executive Producer

Forrester senior analyst has just published a comparative study of six online video platform service providers. We reported on the study on Friday.

Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion.Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way.Andy Plesser, Executive Producer

msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock.Andy Plesser, Executive Producer

Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online.To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior ProducerDisclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable

What will the year ahead bring in online video? I asked that question of the founders of the online video review site Tilzy.tv. In this edition of the New Media Minute, I share their predictions, tips and guidance for the year 2009 with an emphasis on what they mean for traditional and independent Web programmers. In the new year, look for immersive brand experiences, new forms of interactivity, concept before craft and a shift away from sketch comedy.

A black jaguar stalks a spotted jaguar. Perhaps it's stalking the tucan: http://ca.youtube.com/watch?v=REuOu-I9I1w