Nvi Videos

This is a video of Guillaume Bouchard's presentation on Public Relations and Social Media from Pubcon 2009. Guillaume is the CEO of NVI, and interactive marketing agency, and during his presentation, he explored where the worlds of PR and social media intersect, and how companies can leverage social media to bolster their public relations efforts.

Meet Ken Jurina, the Pres. and CEO of Empiar, and SEM firm. We caught up with Ken at Pubcon 2009 and sat down with him to chat about SEM. Ken shared his ideas on PPC and negative keywords, and the importance that they play in a well managed campaign. He also discussed the emergence of Bing and how that might affect how advertisers treat negative keywords in their campaign management.