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Malcolm Gladwell wrote a great article for The New Yorker a while ago. He talks about how David beats Goliath. It s a great read full of stories about underdogs. The main story is about a girl s basketball team that made the national championships when they shouldn t have won a game. The other stories from David to Lawrence of Arabia all support why these girls were able to achieve what they did. ___ ___ He cites a study that showed that small armies beat superior opponents a little over one-fourth of the time (28.5%). However, when these underdogs ignored the conventions of war and fought on their own terms, they won nearly two-thirds of the time (63.6%)! So you re two times more likely to win if you set the rules of the game! Set your terms to get your terms Bigg success is life on your own terms. So it turns out that it s a circle. You set the terms (your strategy) so you get the terms you desire (your mission). You are the entrepreneur of your life. You re in charge. Set the terms for the battles you engage in so you re more likely to win those battles. Small businesses, the Davids of the business world, can trump the Goliaths. Not by trying to compete head on. Not by following the conventions. By crafting strategies that may fly in the face of wisdom and engaging the Goliaths in unfamiliar ways, Davids can be victorious. The price for bigg success If you plan to go head-to-head with the Goliaths, there s a price you must be willing to pay. It takes effort. You have to be willing to work longer. You have to work harder. As Gladwell says, effort trumps ability. He cites the girls basketball team. Their secret? A full court press. Not just when the game was in its final minutes like a lot of teams do. These girls used a full court press for the entire game. It rattled their opponents who hadn t practiced for a full court press. Their standard plays started at half court. By engaging their opponents on the whole court, these girls put them on unfamiliar turf. There are many ways today for small businesses even solopreneurs to trump large competitors. In many cases, they don t involve money. They involve time. But that s okay because you know that effort trumps ability if you focus that effort on unconventional tactics. That s how to make your small business a bigg success! ___ Would you like more tips and tools to live your life on your own terms? Subscribe to the Bigg Success Weekly it s FREE! ___ Thank you so much for checking in with us today. Next time, we ll chat about why women shouldn t compete with men. Or is it the other way around? Please join us next time to find out. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00523-111809.mp3 Related posts The Coming Age of Small Business Part 1

Hendrik Hertzberg of the New Yorker describes himself as being "aboard the Obama express," and his new book, ?OB?MANOS!: The Rise of a New Political Era , collects his essays on the Obama generation and the way the campaign changed politics. A year into the administration, Hertzberg is still hopeful, though like many progressives he offers criticisms of the way the health care reform fight and others have been conducted. "During the campaign," he notes, "we agree to a fantasy," that electing a new president will change everything. Progressives should know better than to expect change so quickly, especially from a Senate hampered by the filibuster.

From primate play to The New Yorker cartoons, The Daily show, and the latest Youtube mashups, Bob Mankoff, Cartoon Editor of the New Yorker magazine, demonstrates how all humor is an act of cooperative creativity. With support from the UM Institute for the Humanities, and the Department of Psychology.

by Peter Steiner

by Joe Dator

Firesign Theatre: "I Could Always Shoot Him With the Camera" Discovery: "Osaka Loop Line" Brandy of the Damned (Mark Ronson Remix) (feat. Wale) "Brandy Of The Damned" The Insects: "Free The Hard Way" Mike Relm: ""Everytime feat. Del The Funky Homosapien" The Art Punk Band: "Downshifters" Red Cortez: "Fell On The Floor" Video: Firesign TV Spot Subscribe to my YouTube channel: transpondency Subscribe to transpondency.blip.tv Follow me on twitter & seesmic email: suburban@transpondency.com Call my voicemail: 1 (716) 402-1642

by Frank Cotham

by John Caldwell

There is a lot in pop culture about how it s really better no to fit in. From Mr Smith Goes to Washington to Revenge of the Nerds we are sold that though it may hurt it s really better to be the iconoclast. And granted I have comforted myself with this at times even recently.Some moms on the playground had a bee in their bonnet about an altercation with another mom.  And I said, Hey, I ll confront her, cause I don t care if people like me anymore; I feel cranky. Which only half true. I do feel cranky, but we all want to be liked and fit in. Also, one wants to stand out for positive attributes. In junior high there was one small clique of girls who always had perfect hair. Cute french braids that held up the sides of their hair. Perfectly places barrettes. I looked like a mess as did my close friends. I use to jam a hair clip in my hair in the hopes of it looking swell; it always sagged, and by second period I had shoved it into the outside pocket of my back pack. Sad thing is, I m still lousy at styling my hair! Oh, God (sigh). Anyway, sometimes you try to fit it, but in your heart, you don t. Share

a 1976 newyorker 400, chev 305 , olds 307 on a wheat field.

by Gahan Wilson

by Danny Shanahan

by Leo Cullum

by Jack Ziegler

by Jack Ziegler