New Media Minute Videos

Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal. Daisy Whitney of the New Media Minute is betting big on both players and explains why they're ones to watch in this week's New Media Minute. Plus, Daisy's dog makes an appearance!

Brands making videos for YouTube don't need to spend a lot of money because there's no correlation between production values and views, the online video strategist Kevin Nalty told me in this week's New Media Minute. I interviewed him after his iMedia Summit talk on "Seven Strategies for YouTube Success" and he shared some of his tips. Brands shouldn't go for the big viral hit, but they should affiliate with popular YouTube stars. For more of his insight, check out the New Media Minute.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP

Viral video is dead. Long live low production values. The cheaper the better. Don't cuddle your brand to death on YouTube. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox with New Media Minute host Daisy Whitney.