http://www.mefeedia.com/tags/media relations/ http://www.mefeedia.com/images/new_logo.gif http://www.mefeedia.com/tags/media relations/ media relations video tag stream on mefeedia.com Mefeedia.com frank@mefeedia.com 11767376 http://www.mefeedia.com/entry/inside-pr-131-wednesday-october-1-2008/11767376/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it. Show Notes 00:33 Dave opens the show. 01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways. 03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa. Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0. 05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College. 06:47 Harvey s comment proposes a topic for the show: Defining how broad the scope of public relations actually is. 08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications. 08:48 Terry talks about Media Relations. 09:14 Terry discusses Government Relations. 10:05 Julie talks about Stakeholder Relations. 11:26 Julie discusses Investor Relations. 12:10 Terry discusses Investor Relations. 12:45 Dave talks about Internal/Employee Communications. 14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing. 15:56 Julie discusses writing. 16:20 Julie talks about a second PR tactic; event management. 20:04 Terry discusses two other PR tactics; media intelligence and media preparedness. 22:40 Terry discusses the final PR tactic; social media and the online space. 27:18 Terry summarizes the show topic. 27:55 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 01 Oct 2008 21:25:19 -0400 Inside PR #131 - Wednesday, October 1, 2008 11493704 http://www.mefeedia.com/entry/inside-pr-128-wednesday-september-10-2008/11493704/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine. Show Notes 00:28 Terry opens the show. 01:25 Terry introduces a comment from Volodymyr Dehtyarov. 02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients. 05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts. 06:16 Martin discusses the first category; time tracking. 08:56 Julie talks to time tracking. 11:42 Terry talks to time tracking. 18:50 Terry introduces the next category; media monitoring tools. 19:07 Julie discusses her preferred tools for media monitoring. 1. Google 2. Infomart 3. Cision 21:28 Martin talks to media monitoring. 25:19 Terry introduces the third category; media list development tools such as MediaNetCentral. 26:10 Martin talks to media list tools. 28:22 Julie talks to media list tools. 29:39 Martin discusses subscription tools including Media Relations Rating Points. 30:58 Julie talks to project management tools she uses. 32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn. 34:13 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 10 Sep 2008 01:00:48 -0400 Inside PR #128 - Wednesday, September 10, 2008 11288537 http://www.mefeedia.com/entry/inside-pr-127-wednesday-september-3-2008/11288537/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog. Show Notes 00:31 Dave opens the show. 01:22 Martin introduces the week s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel). 02:23 Terry introduces the first best practise: Honesty. 04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog. 12:38 Martin introduces the second best practise: Conversation. 15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald s Corporate Social Responsibility Blog. 19:53 Julie asks the other s opinions on anonymous posts 20:41 Martin talks about the president of Whole Foods slagging his competition anonymously. 21:44 Dave introduces the fourth best practise: Measurement. 28:27 Julie introduces the fifth best practise: Commitment. 31:38 Dave talks to commitment. 34:21 Dave refers to Joe Jaffe as the go-to guy for commitment. 35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment. 35:39 Terry Closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 03 Sep 2008 17:06:27 -0400 Inside PR #127 - Wednesday, September 3, 2008 11129597 http://www.mefeedia.com/entry/inside-pr-126-wednesday-august-27-2008/11129597/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33. Show Notes 00:25 Terry opens the show. 01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O Reilly. 04:17 Terry introduces the idea of pulling out old discussions. 05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Leaf Foods. 07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines. 12:24 Terry talks to crisis planning and communications strategy. 13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006. 13:35 Issues management and crisis management are defined. 15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan. 17:28 Terry references the Tylenol crisis. 19:27 Dave talks about speed to communications. 21:17 Terry talks about owning the crisis. 22:14 Dave discusses repairing images in a time of crisis. 26:27 Terry talks about the use of SM in crisis communications. 26:52 Terry talks to training. 28:50 Terry wraps the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This episode of Inside PR was produced by Janna Guberman. ]]> Wed, 27 Aug 2008 14:24:26 -0400 Inside PR #126 - Wednesday, August 27, 2008 11059906 http://www.mefeedia.com/entry/inside-pr-125-wednesday-august-20-2008/11059906/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat. Show Notes 00:28 Dave introduces the show. 01:53 Dave reads a comment from Nathaniel Ragan. 04:58 Dave reads a comment from Robert Moffat. 05:53 Dave introduces the main topic of discussion for this Inside PR. 06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008. 11:23 Dave describes what a key message is. 15:05 Dave reviews steps to writing Key Messages: 16:00 Planning 19:09 Assembling the facts/proof points 20:55 Testing the messages 22:42 Rehearsing the conversation 27:26 Training the spokes person on the Key Points 31:19 Dave talks about Q Roger Dey is our announcer. This week’s episode was produced by Samantha Lovelace. ]]> Wed, 20 Aug 2008 21:45:40 -0400 Inside PR #125 - Wednesday, August 20, 2008 11165476 http://www.mefeedia.com/entry/media-relations-maven-margo-mateas-gives-her-take-on-the-future-of-media-relations-plus-career-advic/11165476/
From : WebmasterRadio.FM Cover Story Podcast
Media Relations Maven Margo Mateas gives her take on leadership, the future of media relations, plus career advice new practitioners. ]]> Wed, 23 Jul 2008 20:50:42 -0400 Media Relations Maven Margo Mateas gives her take on the future of media relations, plus career advice to new practitioners 11165480 http://www.mefeedia.com/entry/public-relations-consultant-and-blogger-kami-watson-huyse-discusses-her-work-in-public-relations-and/11165480/
From : WebmasterRadio.FM Cover Story Podcast
Kami Watson Huyse of My PR Pro discusses her work in public relations and social media strategy, and her companys work in crisis communication, reputation management, focus group research, pubic relations measurement and media relations. ]]> Wed, 25 Jun 2008 17:53:28 -0400 Public Relations consultant and Blogger Kami Watson Huyse discusses her work in public relations and social media strategy 11165485 http://www.mefeedia.com/entry/media-relations-maven-margo-mateas-responds-to-the-debate-by-bloggers-who-complain-about-receiving-p/11165485/
From : WebmasterRadio.FM Cover Story Podcast
Media Relations Maven Margo Mateas tell us how she applies her public relations tactics in order to marketing to the target demographic of a product, plus how she applies advertising into the mix ]]> Wed, 21 May 2008 16:34:19 -0400 Media Relations Maven Margo Mateas responds to the debate by bloggers who complain about receiving pitch spam 9482794 http://www.mefeedia.com/entry/inside-pr-111-tuesday-may-13-2008/9482794/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees. Show Notes 00:30 Terry introduces the show. 02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker. 04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College) 05:24 Rick Weiss asks if it s possible to salvage the image of a company in distress with an excellent PR campaign 09:05 Terry introduces the comment from Guy Skipworth of Mediaco 09:28 Guy Skipworth opens the conversation on titles in agencies 10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important 23:40 Terry starts of the conversation about when to promote an employee. The panel discusses: Promoting from within Skills development Breaking down title boundaries Setting objectives Succession planning Career Planning Retaining Employees Culture Training Reviews 33:13 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Kyra Aylsworth and published by Samantha Lovelace. ]]> Thu, 15 May 2008 11:10:19 -0400 Inside PR #111 - Tuesday, May 13, 2008 8847960 http://www.mefeedia.com/entry/inside-pr-109-tuesday-april-29-2008/8847960/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics. David Jones and Martin Waxman are away. Show Notes 00:24 Terry opens the show 01:24 Julie mentions Terry s appearance in the Toronto Star 02:08 Terry speaks about the Leacock medal 02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail 04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike 12:03 Keith asks about advice to union leaders 13:07 Julie talks about humanizing causes 14:36 Terry mentions role reversal - turning the bad guys (gov t) into heroes through failed communications 17:54 Terry introduces the second political communications topic: The Beijing Olympics 25:29 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace ]]> Tue, 29 Apr 2008 17:16:44 -0400 Inside PR #109 - Tuesday, April 29, 2008 8573913 http://www.mefeedia.com/entry/inside-pr-107-tuesday-april-15-2008/8573913/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian. Martin Waxman is away this week. Show Notes 01:24 Dave introduces the show 01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls and David Weinberger s theory on who owns the Internet No one owns it. Everyone can use it. Anyone can improve it. 06:24 Michael does Inside Proper English: Metaphor V. Simile 09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca 12:17 Terry mentions the importance of strategy over tactics 12:45 Dave talks about the missuses of social media tools 14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103 19:23 Terry tells the listeners about Shel Holtz and Neville Hobson s contribution to IPR 19:52 The ethics debate begins again 27:07 Julie introduces the comment from Garen Stepanian 27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations 37:39 Terry Signs off Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode of Inside PR was produced by Samantha Lovelace. ]]> Wed, 16 Apr 2008 14:37:49 -0400 Inside PR #107 - Tuesday, April 15, 2008 7718393 http://www.mefeedia.com/entry/inside-pr-106-tuesday-april-8th-2008/7718393/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience. This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman. Show Notes 00:24 Terry introduces the show 01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil. 01:43 Dave introduces the nights topic: PR in social media 02:46 Dave commences the conversation about who owns social media 06:20 Julie brings up Dove s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns 08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space 08:56 Martin brings up the first main difference between PR and advertising s activities in the space. Advertising does it, PR talks about it. 10:37 Tamera from the audience points out that really the social media space belongs to the customer 12:23 Julie infers that agencies are the flippers on the social media pin ball machine. 14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space 14:15 Dave Ford, from the audience, continues Tamera s argument referencing Dell and Starbucks 15:05 Keith calls social media a cultural revolution 15:36 Martin references Giovanni Rodriguez and DIY 17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in 21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is 23:17 Carman from the audience starts the conversation about the PR/marketer hybrid 25:19 Julie states that the side that knows the client best will win the projects and thus the space 27:25 An unidentified audience member asks about transparency 28:20 Terry goes over some negative outcomes of not being transparent 29:37 Martin mentions having fun in the space and references the Captain Morgan blog 31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space 32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity 33:35 An audience member asks about the difference between PR and Ad in the social media space 35:13 David Ford, from the audience, asks about a recessions effect on the social media space 37:44 Keith answers with if it s working people will spend money on it, recession or not 38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound 39:02 Dave wraps up the show Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weeks episode of Inside PR was produced by Samantha Lovelace. ]]> Tue, 08 Apr 2008 01:10:05 -0400 Inside PR #106 - Tuesday, April 8th, 2008 7595244 http://www.mefeedia.com/entry/inside-pr-105-tuesday-april-1st-2008/7595244/
From : Inside PR
Listen to Inside PR - Episode 105 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan. Show Notes 00:35 Dave introduces the show and Terry s nomination for the Leacock medal for humour 02:02 Terry tells the story of how he found out he was short listed for the award. See the picture. 03:53 Terry mentions the IPR hacker. 04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com 05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation. 06:27 Julie tells us about her trip to Hawaii. 09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview. 14:57 The topic of interns not wanting to do admin work comes up. 16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her. 22:00 Terry introduces the discussion on Earth Hour as an effective communications tool. 30:54 Terry signs off. Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. Episode #105 of Inside PR was produced by Samantha Lovelace. ]]> Tue, 01 Apr 2008 01:10:35 -0400 Inside PR #105 - Tuesday, April 1st, 2008 7595245 http://www.mefeedia.com/entry/inside-pr-104-tuesday-march-25-2008/7595245/
From : Inside PR
Listen to Inside PR - Episode 104. Comments? Send us an email to insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way? Show Notes 00:30 Terry introduces himself, the panel and the show. 01:05 Terry welcomes Martin Waxman to the panel. 2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA. 3:50 Comment from Paul Jenkins in response to last weeks topic, Ethics s topic - What happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client s story across in an accessible and accurate way? 23:53 Panel weighs in on topic and suggests PR practitioners employ creative and non traditional approaches to to both communicate their client s story and respond to traditional media. 31:05 Terry thanks the panel and signs off. Producer s Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week s episode was produced by Karen Nussbaum. ]]> Mon, 24 Mar 2008 18:45:54 -0400 Inside PR #104 - Tuesday March 25, 2008. 7470680 http://www.mefeedia.com/entry/inside-pr-102-tuesday-march-11-2008/7470680/
From : Inside PR
Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going off the record . Show Notes 00:29 Dave introduces himself, the panel and the show. 01:13 Terry welcomes Michelle Sullivan to the show. 03:00 Keith McArthur starts off this week s discussion about whether or not clients should go off the record . Cousins of off the record include: embargoes, no comment and the brown envelope. 27:00 The panel weighs in on the new social media reality and how the rules of going off the record are different in the blogosphere. 37:47 Terry thanks the panel and signs off. Producer s Note: The change in this podcast s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a biscuit tin . Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week s episode of Inside PR was produced by Kyra Aylsworth. ]]> Tue, 11 Mar 2008 12:38:01 -0400 Inside PR #102 - Tuesday, March 11, 2008 7130429 http://www.mefeedia.com/entry/inside-pr-102-tuesday-march-11-2008/7130429/
From : Inside PR
Standard Podcast: Play Now | Play in Popup | Download Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going off the record . Show Notes 00:29 Dave introduces himself, the panel and the show. 01:13 Terry welcomes Michelle Sullivan to the show. 03:00 Keith McArthur starts off this week s discussion about whether or not clients should go off the record . Cousins of off the record include: embargoes, no comment and the brown envelope. 27:00 The panel weighs in on the new social media reality and how the rules of going off the record are different in the blogosphere. 37:47 Terry thanks the panel and signs off. Producer s Note: The change in this podcast s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a biscuit tin . Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week s episode of Inside PR was produced by Kyra Aylsworth. ]]> Tue, 11 Mar 2008 12:38:01 -0400 Inside PR #102 - Tuesday, March 11, 2008 7105897 http://www.mefeedia.com/entry/nancy-juettens-do-it-yourself-local-publicity-tip-1/7105897/
From : klawha
Nancy Juetten shares her first proven do-it-yourself publicity tip for small business owners who want to become famous in their own home town. ]]> Mon, 10 Mar 2008 11:33:20 -0400 Nancy Juetten's Do-It-Yourself Local Publicity Tip #1 7470682 http://www.mefeedia.com/entry/inside-pr-100-tuesday-february-26-2008/7470682/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog. This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at Centennial College . Get it? Centennial? Show Notes 00:40 Terry introduces Inside PR s special 100th episode live at Centennial College. 01:05 Terry apologizes for the sound quality last week. 02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR. 05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal. 08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny). 09:13 Dave talks about why they re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea. 11:27 Bonnie has a question about the relevancy of social media to the budding PR practitioner. 18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations. 25:08 Sarah asks a question about the challenges PR graduates will face on their first job. 31:14 Shannon from semester 2 asks about how to find a job. 35:12 Joe Chawla asks about the ideal level of engagement that students and PR practitioners should have with new social media tools. 38:57 Kristen Zemlak asks about how transparency in social media is affecting ethics in public relations. 42:50 Rick Weiss asks about how to recover your brand and reputation once you ve blown it in the blogosphere. 48:15 Inside PRoper English - uninterested vs. disinterested . 49:45 Terry thanks the audience and Gary Schlee and signs off. ]]> Tue, 26 Feb 2008 15:47:49 -0500 Inside PR #100 - Tuesday, February 26, 2008 6888961 http://www.mefeedia.com/entry/inside-pr-100-tuesday-february-26-2008/6888961/
From : Inside PR
Standard Podcast: Play Now | Play in Popup | Download Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog. This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at Centennial College . Get it? Centennial? Show Notes 00:40 Terry introduces Inside PR s special 100th episode live at Centennial College. 01:05 Terry apologizes for the sound quality last week. 02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR. 05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal. 08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny). 09:13 Dave talks about why they re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea. 11:27 Bonnie has a question about the relevancy of social media to the budding PR practitioner. 18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations. 25:08 Sarah asks a question about the challenges PR graduates will face on their first job. 31:14 Shannon from semester 2 asks about how to find a job. 35:12 Joe Chawla asks about the ideal level of engagement that students and PR practitioners should have with new social media tools. 38:57 Kristin Zemlak asks about how transparency in social media is affecting ethics in public relations. 42:50 Greg Weiss asks about how to recover your brand and reputation once you ve blown it in the blogosphere. 48:15 Inside PRoper English - uninterested vs. disinterested . 49:45 Terry thanks the audience and Gary Schlee and signs off. ]]> Tue, 26 Feb 2008 15:47:49 -0500 Inside PR #100 - Tuesday, February 26, 2008 4951837 http://www.mefeedia.com/entry/episode-88-tuesday-december-4-2007/4951837/
From : Inside PR
Inside PR #88 - Tuesday, December 4, 2007: Play Now | Play in Popup | Download Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry discuss Veritas launch of their new social media boutique com.motion. They also welcome comments from Wei-Jean Garland and Omar Ha-Redeye. Show Notes 00:28??Dave introduces the show. 01:50??Dave and Terry welcome a comment from Wei-Jean Garland. 03:55??Omar Ha-Redeye writes in with a comment about the potential for advocacy work in public relations. 07:38??Dave introduces this week s main topic:Veritas launch of their new social media boutique com.motion. 29:40??Inside PRoper English: Pristine. Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. ]]> Mon, 03 Dec 2007 19:22:34 -0500 Episode #88 - Tuesday, December 4, 2007 4769083 http://www.mefeedia.com/entry/inside-pr-87-tuesday-november-27-2007/4769083/
From : Inside PR
Episode 87 - Tuesday, November 27, 2007: Play Now | Play in Popup | Download ?? Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry discuss PR Agencies: Then and Now.?? They also discuss how agencies of the future may or may not integrate social media and the possible consequences. Show Notes 00:28??Terry introduces the show. 02:15??Terry introduces main topic: PR Agencies, Then and Now. 22:40??Inside PRoper English: Peruse Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. ]]> Mon, 26 Nov 2007 14:46:01 -0500 Inside PR #87 - Tuesday, November 27, 2007 4589664 http://www.mefeedia.com/entry/inside-pr-86-tuesday-november-20-2007/4589664/
From : Inside PR
Standard Podcast: Play Now | Play in Popup | Download Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry discuss the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients stories.?? They also welcome comments from Bernie Goldbach and Dave Fleet. Show Notes 00:30??Dave introduces the show. 01:21??David and Terry welcome a comment from Bernie Goldbach. 02:43??Dave Fleet calls in with a response to Bernie s comment last week.?? 03:54 Terry and Dave??briefly discuss how people can misinterpret email and online communciation.?? 06:00????Dave introduces today s main topic: the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients stories.?? 30:10 Inside PRoper English: Amuse vs. Bemuse Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. ]]> Tue, 20 Nov 2007 16:12:03 -0500 Inside PR # 86 - Tuesday, November 20, 2007 4147148 http://www.mefeedia.com/entry/inside-pr-84-tuesday-november-6-2007/4147148/
From : Inside PR
Inside PR #84 - Tuesday, November 6, 2007: Play Now | Play in Popup | Download Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry talk about the sometimes volatile relationship between journalists and public relations practitioners. They also welcome comments from Doug Walker, Dan York, Bernard Goldbach and Michael Netzley. Show Notes 00:28 Dave introduces the show and reminds interested people to register for the Talk is Cheap un-conference by signing up here. 02:16 Terry announces that the book launch for his novel, The Best Laid Plans will take place on November 19 at the Dora Keogh pub in Toronto. 02:55 Email comment from Doug Walker about last week s topic: Work/Life Balance. 05:02 Dan York calls in with a comment. 06:45 Bernie Goldbach lets us know about the 2007 Personal Branding Global Telesummit that will take place Thursday, November 8. 09:45 Dave introduces this week s topic: The strained relationship between journalists and public relations practitioners. The topic was inspired by this blog post by Chris Anderson, editor-in-chief of Wired Magazine. 28:53 Terry hands over Inside PRoper English to Michael Netzley from Singapore. Michael also co-hosts the PR Junction podcast with John Hoel. 33:00 Terry wraps up the show. Fans of Inside PR group on Facebook: Click here to join the group on Facebook. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. ]]> Tue, 06 Nov 2007 16:32:17 -0500 Inside PR #84 - Tuesday, November 6, 2007 1209475 http://www.mefeedia.com/entry/1209475/
From : Inside PR: a public relations podcast
Listen Now: Inside PR #26 - Tuesday, September 26, 2006: Play Now | Play in Popup | Download This week on Inside PR, Terry and David hold their third discussion on the myths of public relations. This week, they continue their series with the myth of the Golden Rolodex . Also, they play this week s contribution from Chris Clarke. Finally, Terry does his segment of Inside PRoper English. Show Notes 00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog. 01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting. 02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week s episode. 02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end. 04:09 David brings up the Third Tuesday Toronto event, featuring Shel Israel. He also mentions the Third Monday Ottawa event, held this past Monday, which Terry expects to partake in. There are approximately 50 attendees of the Toronto event as of Sunday evening when the show is recorded, and somewhere near 35 for the Ottawa event. 05:33 David mentions that he was in Saskatoon, Saskatchewan. He attended the Summers Direct Communications Forum this past Monday. He hopes for comments from the attendees of the event. 06:20 David mentions that he will be doing the Canadian Institute s Internal External Communications for Government event with Joe Thornley in Ottawa. 06:53 Terry will be appearing at the Strategy Magazine Media in Canada Forum on October 3rd, as part of a roundtable discussion on podcasting. 07:46 David starts this week s topic for discussion on the myth of the golden rolodex. 08:20 Terry mentions that he and David have had the question posed to them, How are your media contacts? too often from clients. Terry says that a personal relationship with a media contact does not guarantee that things will go the client s way. What it will do is help inform the appropriate positioning of a story. 11:06 David says that a relationship will only take you so far. Some reporters will do favours, but for the most part, that s not how you get your story into the news. What the client really means by the aformentioned question is How is your influence over media? 13:29 One way to get a bad relationship with a reporter is to build a good one and start asking for favours. 15:23 David mentions that not everyone has total control over what gets into the news. 16:40 Terry talks about how he believes agencies that build good relationships with reporters and always pitch good stories usually get their calls to journalists returned. 17:29 David talks about dealing with journalists who write things that do not please the client. 21:18 Terry talks about an analogous case in the world of government relations. The moral of the story is to not rely on contacts.  It s not who you know, but what you know. 27:10 David introduces and plays Chris Clarke s segment for the week. 28:53 Inside PRoper English for the week: between and among. 30:31 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. ]]> Mon, 25 Sep 2006 21:05:34 -0400 Inside PR #26 - Tuesday, September 26, 2006 926661 http://www.mefeedia.com/entry/926661/
From : Let's Talk
Marcia McQuern is the executive director of media relations and marketing at UC Riverside, and former editor and publisher of Riverside's Press-Enterprise. Today, rather than talk about either UC Riverside or the Press-Enterprise, she will talk about what's happening in journalism, with host Jerry Gordon. ]]> Mon, 12 Jun 2006 10:50:00 -0400 Issues in Journalism 1815080 http://www.mefeedia.com/entry/1815080/
From : Inside PR
Show Notes - Inside PR #5 (32:40) 00:30 Terry opens the show. 01:00 Terry breaks the news that David is moving on to join Fleishman-Hillard Canada. 04:36 Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones. 08:53 David and Terry talk about some other news items from the past week including Dave's appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system. 19:36 Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they've written. The topic was triggered by a three-way blog conversation Terry had on Robert French's Infopinion and Keith O'brien's Ubiquitous Marketing. 26:12 David and Terry discuss the declining utility of the traditional news conference. 31:10 Terry wraps up the show; reminder of feedback e-mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog. Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer. ]]> Mon, 01 May 2006 06:52:00 -0400 Inside PR #5 - Monday, May 1, 2006