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Media Buying Videos by Popular

Chris Stephenson on 2016: Beyond the horizon

09/20/11
Mumbrella's Tim Burrowes chats to PHD strategy director Chris Stephenson about The media agency's new book, 2016 Beyond The Horizon Why ... tags: 2016 Beyond The Horizon advertisers brands Chris Stephenson marketing media media agencies

Media buying and planning tips

07/25/11
Top 5 tips from Angie recktenwald for media buying and planning for your business. Advertising budgets, target audience, media mix, working ... tags: Advertising Audience Business Campaign commercial Media PlanningAdvertising

Upfront Bogged Down in Complexity

06/05/07
NEW YORK AdAge.com -- Upfront negotiations are moving at a glacial pace as advertisers grapple with the complexities of planning a years ... tags: adadsadvertisementadvertisementsadvertiseradvertisersbusiness

Magazine Publishers Hobbled by Own Previous Hype

08/27/06
NEW YORK AdAge.com -- As they adjust to the wrenching change of having part of their 'paid' circulations shifted to the lesser-valued ... tags: adadsadvertisingauditAudit Bureau of Circulationaudit_bureau_of_circulationbureau

Exporting Dying Model to New Medium?

03/18/06
Advertising Age reporters, editors and video cameras go behind the news to provide insights into the advertising, marketing and media ... tags: 7upabcaccount movesadad agenciesad agencyads