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According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local. As Clement explains to WebProNews, local search is not just about latitude and longitude. The context of the search also needs to be included into the equation. Some people may be searching from their mobile devices and want real-time results, while others may be performing local searches for the next day.

It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve. Ads have traditionally consisted of three lines of text, but Vallaeys indicated that they would soon be changing. Google advertising has to keep up with the company s organic side and integrate platforms such as universal search, images, video, and more, into ads. He said, We really can t have the advertising product lag behind and not be as visually appealing, if you will, and as a result, maybe have advertisers not get as many clicks as they could ve. Vallaeys also predicted changes to come in regards to advertising for mobile devices. In the past, the ad text had to be shorter for mobile devices, but as mobile technology has developed and advanced, the text can now simply be enabled to fit. In addition, ads can be specifically targeted and relevant for mobile needs.

There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false. First of all, small businesses do not always realize that they are competing with businesses with large budgets. Small businesses naturally have small budgets, but they need to provide the same level of optimization as their competition in order to adequately compete. Secondly, small businesses think that they only need to do local search optimization. Clay points out that, just because a business is small and local, doesn t mean that it doesn t need to fix its entire website. He says: No matter what, the work is pretty much the same. No matter how you want to cut it,