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What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building a good community. The brainstorming and iterative thinking is similar in both professions and empathy for the customer is a solid need as well says Kembel. Tags: Design, highlive, Institute of Design at Stanford, jenifer jones, Jennifer Jones, john kembel, Marketing Voices, social media, Stanford

Strategic communications is an art not a science. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world. Tags: Alan Kelly, Jennifer Jones, Marketing Voices, social media, strategic communications, The Playmaker s Standard, Playmaker

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy. Tags: Facebook, Jennifer Jones, KickApps, Marketing, Marketing Voices, Michael Chin, social media, Widgets

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. Tall and Jones talk about the ebb and flow of a deal and the process of evaluating a deal that can make returns of 5x or more. Tags: Allegis Capital, Jennifer Jones, Marketing Voices, social media, Spencer Tall, venture capitalists

Building community sites today are part of a corporate trend that Dean Wiltse Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a site, and Vovici is a company who can help decide what works best. Wiltse tells Marketing Voices that the best strategy for building a site is to focus on the objectives. Too many companies Wiltse believe jump in without a strategy and not knowing why they are building the site in the first place. Wiltse also the criteria for building a good site. Tags: Jennifer Jones, Marketing Voices, Vovici, Wiltse

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine. Tags: Deborah Dick Rath, factorTG, Gardasil, Jennifer Jones, Marketing Voices, Merck, podcast, social media, Facebook

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership is worldwide. Chris talks about how it got started, and what should be most important to marketers today. His new term: JISTING is great. You’ll have to listen to the podcast to find out what it is all about. Tags: chris heuer, Jennifer Jones, jisting, Marketing Voices, Social Media Club

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy exist in this virtual world and at least 50,000 virtual rooms. What a choice! For the more than 60% of U.S. users and 40% rest-of-world users, IMVU is a joy to behold. Marketers need to learn what it is all about. Tags: Cary Rosenzweig, IMVU, Jennifer Jones, Marketing Voices, social media, virtual worlds

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren t self-fueling, that don t encourage members to participate in conversations amongst themselves and that don t include some amount of participation from the corporation, itself. Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast. Tags: BMW, Forrester, Jennifer Jones, Jeremiah Owyang, Marketing Voices, social marketing, social media

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making things all over the web much more personal. Jennifer Jones spoke with Co-Founder of FriendFeed, Bret Taylor, about his company, his business model and his plans for the future. Tags: FriendFeed, Benchmark Capital, Jennifer Jones, Bret Taylor

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application. Tags: context optional, EA, facebook, Jennifer Jones, kevin barenblat, Marketing Voices, Microsoft, social media

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact. Tags: Avenue A Razorfish, Jennifer Jones, Marketing, Marketing Voices, peer influence, shiv singh, social media

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself. Tags: Marketing Voices, Jennifer Jones, Matt Raggio, Oak Technology Partners

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service. Tags: Jennifer Jones, mark rotblat, Marketing Voices, online video, tubemogul, web video analytics, web video distribution

Who would ever think that a financial services company would be innovative about marketing? But Paula Drum VP of Marketing of H R Block explains how their programs on Twitter, Second Life and other onlines venues have impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs. Tags: H R Block, h block, Jennifer Jones, Marketing, Marketing Voices, paula drum, Second Life, social media, Twitter

If you have not heard or seen blip.tv yet, go check it out. It s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv. Tags: blip.tv, bliptv, Dina Kaplan, Jennifer Jones, Marketing Voices, social media, user-generated content, video, Web tv

In an increasingly complex world of demographic, psychographic and ethnographic research, it s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life. Tags: Mark Kingdon, Organic, Jennifer Jones, Second Life

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play an active role in the process of collecting, reporting, analyzing and disseminating news. But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today. Tags: Jennifer McClure, Marketing Voices, Jennifer Jones, bloggers, citizen journalism, SNCR, social media

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today. Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

In this podcast, John Doerr, partner at Kleiner Perkins Caulfield Byers, and Mike Moritz, of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture Capital Association May 2008 annual meeting. Doerr and Moritz are among the most successful venture capitalists practicing today. Tags: John Doerr, Mike Moritz, venture capital

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns. Tags: mobile, mobile entertainment, Marketing Voices, Phluant Mobile, David Breckling

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective. Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

Groundswell is a tremendous book because it will help your company take the right perspective and set priorities for dealing with social media and marketing. The co-authors talked to Marketing Voices about the companies they think are getting it right Ernst Young, the accounting firm is praised by these two. Li and Bernoff give tips on what every marketer should know. Tags: Charlene Li, ernst and young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company s social media position and what tools are being used most frequently in his client s work today. See his blog at metzmash.com. Tags: Adam Metz, theMIX, social Web strategy, Marketing Voices, LaunchSquad, social media position, Web strategy, metrics

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs. Tags: Emmanuel Brown, Nike, Jordan Breakfast Club, Jennifer Jones

In an exclusive study conducted for Marketing Voices by Comrade, a boutique full service marketing agency, they discover and report the latest trends in social media strategy and implementation. After talking with approximately 25 corporate marketers, Thelton McMillian, Comrade’s Managing Partner, finds that there are no established practices for setting up social media inside most corporations. They also find that the PR role is most likely to best understand the viral aspects of social media. In this podcast, they also make some recommendations about what corporate marketers should do given these findings. Tags: Comrade Agency, Jennifer Jones, Marketing Voices, social media, Thelton McMillian

Ugobe s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur. Tags: Jennifer Jones, Marketing Voices, Pleo, social media, Ugobe, Lisa Abbott

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.