Marketing Voices Videos

Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to the casinos through games and other marketing programs. Related posts:Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer LoyaltyBlogWorld and New Media Expo Las Vegas 2009Paula Drum and Social Media Programs Success

HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined their Board. He talks about what he feels is so special about his new investment. Related posts:Venture Investing in the Social Media Space: Sharon Wienbar of Scale Venture PartnersSharon Wienbar of Scale Venture Partners on 2009 VC Investment in Social MediaVenture Capital and Social Media Marketing Perspective

Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a transformational impact on the lives of millions. His book delves into stories of businesses, individuals and others who have used Twitter successfully. Related posts:Using Social Media Tools To Launch A Book: Pam Slim Author And BloggerSocial Media Worldwide: Shel Israel’s PerspectivePerspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade. Related posts:Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And LifeGoogle, Twitter And Intuit Collaborate To Market TurboTaxAlltop: Guy Kawasaki’s Newest Venture in Social Media

From Connected Social Media: BlogWorld and New Media Expo, the world s largest social media conference is coming to Las Vegas October 15-17, 2009. The over 280 speakers includes keynotes by: Guy Kawasaki, Kara Swisher, Chris Brogan, Laura Fitton, Jeremiah Owyang, Scott Monty, Brian Solis, Wendy Piersall, Ted Murphy, Chad Vader, Don Lemon, Leo Laporte, Joanna Drake Earl, Kevin Pollak, and Jay Rosen. The 2009 BlogWorld New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive Social Media Business Summit conference on October 15th and continuing with the BlogWorld New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities. In addition to the only industry-wide new media industry exhibition, BlogWorld New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention BlogWorld New Media Expo. Located in the South Hall of the Las Vegas Convention Center at: 3150 Paradise Road, Las Vegas, NV 89109 Related posts:Venture Capitalist s Success Using Social MediaHow to Best Reach Bloggers with Your Corporate MessageThe King of Blogging Speaks

Charlene Li, founder of Altimeter Group and formerly the key social media analyst at Forrester Research, talks to Marketing Voices about the latest trends in social media and marketing. Charlene provided these insights: 1. Social media will be like “air.” It will be everywhere and used by everyone. No one will be afraid to use the tools like Facebook, LinkedIn, and Twitter—sharing information will be second nature. 2. Every employee can be a marketer. From the manufacturing floor to the executive offices of large and small companies, everyone in the company will be using social marketing tools as a way to build brand and visibility. 3. Everyone can be a marketing channel for you. What’s most important is whether these bloggers have the right audiences and have captured the minds and hearts of others. 4. People are putting the technologies (for example, Twitter and Facebook) first—not the business objective. People must first determine what they want to accomplish rather than learn how to use these technologies. She is writing a new book that will be published early 2010 that is called Open: How Leaders Win by Letting Go. In this book, she explains how leaders in today’s businesses need to understand the need for communication transparency, letting go and not be so controlling in order to succeed. Related posts:Word of Mouth Marketing Expert: Andy Sernovitz: Best Selling Author and BloggerSocial Networking is Like Air Says Market Guru Charlene LiUsing Social Media Tools To Launch A Book: Pam Slim Author And Blogger

Social Media Strategist, Eric Schwartzman talked to Marketing Voices about his newly released study highlights, and the findings were enlightening. Public relations professionals (not the marketing pros) at corporations are taking the lead in managing the organizations use of social media communications channels, in this 13 minute podcast, Eric discusses other salient findings from the study by iPressroom, PRSA, Trendstream and Korn Ferry International. Related posts:Social Media is Transforming Marketing and Public RelationsHow Social Media is Impacting the Corporate Marketing and PR FunctionsChannels.com: Video Syndication Tools for the Web

KickApps is a social CRM platform that enables companies to create online engagement experiences, used by marketers, customer support and product development teams. Michael Chin, a repeat interview for me on Marketing Voices, talked about his latest campaigns for Lea and Perrins and Ovation TV. Lea and Perrins used a $5,000 prize contest to drive engagement and Ovation TV held a Battle of the Nutcracker Contest. Chin also tells me that despite the recession, KickApps business is going gangbusters. Good to hear for social media and marketing! Related posts:One-Stop Shop for Corporate Social Media: KickApps InsightsSocial Marketing Insights from the Obama and Clinton CampaignsFacebook: Building Successful Social Media Campaigns For Their Site

I was intrigued about how a mom blogger, author, publisher, consultant built her business into a multi-million dollar entity using social media.. Talking to Stacey Kannenberg who lives in Wisconsin, I learned that she started with a blog then built from there, and has now sold more than 60,000 books all through using social media. She is a real success story about how to use social media wisely. Find her at: cedarvalleypublishing.com Related posts:Using Social Media Tools To Launch A Book: Pam Slim Author And BloggerOn Social Media: Marketing Wizard Guy KawasakiBigFix Wins Big by Creating Innovative Social Media Campaign

Jennifer Jones recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. Jennifer was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and now a new book that she had to interview her. Her book Escape From Cubicle Nation is gaining momentum and is found in bookstores and on Amazon.com. In the meantime, listen to how Pam tells discusses what she did to launch her new book with social media tools. She especially loves Twitter. Who doesn’t these days?

Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they are using including Twitter, Facebook and other tools.

Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful.

I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust. Andy talked to me on the show about how he does this for big brands. Find his book on Amazon, or check out his blog: Damn I wish I’d Thought of that. Related posts:Using Social Media Tools To Launch A Book: Pam Slim Author And BloggerWhat It Takes To Make It In PR and Marketing TodayPerspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life