Marketing Tools Videos

HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined their Board. He talks about what he feels is so special about his new investment. Related posts:Venture Investing in the Social Media Space: Sharon Wienbar of Scale Venture PartnersSharon Wienbar of Scale Venture Partners on 2009 VC Investment in Social MediaVenture Capital and Social Media Marketing Perspective

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How local businesses are turning to the internet for increased visibility and sales. Nowadays, people just do not find businesses and services the way that it was done 50 or even 10 years ago. The internet has changed all that with instant comparisons, maps, community review sites, videos, photos and search engines. How is a local business supposed to compete with national and international companies? They too must learn to leverage the internet and local searches through search engine optimization and social network marketing and bookmarking. Traditionally people would do Searches for businesses by looking in their phone books, newspaper, magazines, mail and home circulars. Radio and Television advertising were the biggest winners in the advertising market even a few years ago. Almost all of those businesses have seen a dramatic fall in revenue. Whereas the classified ad was one of the main source of revenue for newspapers, today most are seeing miniscule traffic when compared with an internet giant like Craigslist.com. Internet Must Do s for Local Businesses: Local listings in Search engines. The 3 big search engine companies, Google Local, Microsoft s new Bing Local listings and Yahoo Local Features, allow businesses to add their business address, phone number, hours of operation, coupons, photos and even videos. It s a great way to attract local customers and helps visibility immensely in local searches. Your business can appear at the top of page one in the maps area like the following for Ashland Web Design. Community Review Sites. People do like to take the advice of others when looking for online shops, but they do it just as much for local businesses. Yelp and citysearch are the 2 biggest sites out there for this, but you can even create your own by creating a local community site at Ning.com or some of the other network sites. Looking for the perfect dentist in Ashland or a good Ashland Oregon plumber? Searching the internet and looking to the review sites is definitely the way to go. To find out how you can get your company to page 1 in the search engines and increase local traffic as well as online sales contact me at Bey 12 Consulting or reach me by skype at roosterweb.

Today we start a conversation about what to look for when you see a site that wants you to list your music at their site. This show originates from www.musicianscooler.com Tales From the Road - Stage Thud Special tales from the road courtesy of Big Al and Mike at www.projectstudionetwork.com Strategies for Listing Your Band  at Music Sites There are so many sites that want you to list your music. They will give you music players, email, etc to just list your music on their site (and of course you ll get discovered ). Well here are some things to look into. 1. Are the bonus features a true bonus? At www.gigleader.com they say you can use their classified website (www.bandmix.com which you can use for free), or their other service that helps you build your site (for $20 a month) which is completely over priced (check out www.marketingmusician.com for a site that shows you how to build your own site). 2. Who is it your dealing with? At bandstock.com there  no About Us,   or contact information, and everything you do you needed to enter your e-mail address first.  Also if there is a forum, go check it out. Often disgruntled customers will go in and launch flaming posts warning potential customers not to join (and if this site leaves them there, you know they are not manning their forums). IF there is contact information, contact them and see what kind of response you get. 3. Get a Spam Email Address I talk about this in my book, but you should have an email that you put on your business cards (that typically ends in your band s websites).  Then you can get a free email from places like gmail, yahoo, or hotmail (I like gmail).  This should be your band s name @ blah blah blah so if your band was the free toys you should get freetoys@gmail.com. Use this email for any website that you feel may potentially spam you. You still need to check this email (as you may occasionally get a gig from a stie).  Only give out the email from your website to a person. This way if something comes into that email you know its from someone you have personally met. 4. Can You Link Back To Your Website? Look at the other band s pages and see if you can link back to your band s website. 5. Does the Technology Work? Click on one of their players and make sure that the technology they are promoting actually works. 6. Can I export the email list? Some websites will allow you to use a tool to build a mailing list . This is ok (I guess), but as your list is your most important tool, I would make sure you can export these contacts into your mater list (which should be hosted at your site). 7. Are there tons of Google Ads? Many times these sites are not about discovering your music. Its about you getting your fans to come to the website so they website can earn cash on their advertising. Music Promotion Websites Our Stage A few websites I have heard good things about is Our Stage which is a promotional site and a contest at the same time (and you will see where they have contact information at the bottom of the page). Song Catalog http://www.songcatalog.com/ is a place where you can list your music if it inTV shows, Movies, etc. Stories Sell More Music Jun 8th, 2009 | By David Jackson | Category: Podcast | Edit Today’s music marketing lesson comes from the band Casting Crowns. I went to their concert (not knowing who they were), and ended up buying their latest (third) cd. I also received a free book written by the lead singer. Well its been a year, and today I cracked the book. It has insanely personal stories about the singer’s life and how and where these songs came from. After reading story number one, I went to the CD to hear the song. The problem is the song isn’t on their latest CD, it’s on their first. “Brilliant,” I thought to myself as I fired up the Internet to purchase the CD from the Amazon MP3 store. The stories were intimate, and fueled my NEED to hear the song. Then once I did hear the song, they moved me that much more knowing the behind the scenes look at the song. Your band can do the same and release the “book” as an ebook, or use them as blog posts. At any rate, when done properly, stories can truly help sell more CDs. Sponsors Save on renewals and new domains at www.godaddy.com using the coupon code cooler7 Budget Rental car - www.budget.com/musician Get 30% off a weekly rental or $10 off any rental at Budget Rental Car

How to generate ideas for marketing promotions Organize and Leverage Your Video and Social Marketing Campaigns by using contentbuzz and videowildfire. http://www.contentbuzz.blogAuthor: suprsynd102 Tags: contentbuzz marketingideas marketingtools videosubmission contentsubmission Posted: 28 May 2009 Rating: 0.0 Votes: 0

Today we are talking with Matthew Ebel about his strategy to launch a Membership site to bring in revenue between CD releases.  I had originally talked about this strategy back in April of 2007 and Matthew has been doing this for a while now. He has multiple packages set up from everything from a new live concert every month to attending a party at his house (in the same philosophy of Willie Nelson). The point is - it s working. While not paying all of Matthew s bills, it is paying his rent (not to shabby). Matthew talks about how many people to expect to sign up when you fist launch a membership site. The statistics are not exactly encouraging. He also gives his opinion on Amember which is the software he is using to manage the membership functionality of his website. You can see the membership site at www.matthewebel.net For the record, I use Amember at the School of Podcasting and I didn t have that much problem with it (I also don t get quite as fancy with it either). If you are looking for other membership script check out the membership software section at Weekly Web Tools. Music Lost on Block Island by Matthew Ebel from the Podsafe Music Network. For more of Matthews Music check out www.matthewebel.com or putchase the CDs and downloads from CDBaby.com Other Sites Mentioned CDBaby Podcast at www.cdbabypodcast.com Sponsors www.godaddy.com Get your domain name (or renew old domains ) and use the coupon cooler3 to get your .com domain for $7.49 www.budget.com/musician Get 30% off a weekly rental or $10 off any rental at Budget Rental Car. Dave s Book Get Your Band Out of the Basement and Keep them Out of the Asylum at www.musicianlibrary.com

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One of the tedious aspects of internet marketing is submitting content and links to social media sites and social linking sites. There are many free and also commercial tools out there for just this purpose. I will review a few of the more popular and free online tools here now.. SocialMarker - Free online social bookmarking tool for submitting to most of the major sites, currently 49. If you use the toolbar add in link then when you on on a page that you would like to submit, you click on it and it automatically fills the information but you ll want to make sure it s all correct. It allows you to select the social bookmarking sites you want to submit to - All, Best sites, None, Bookmarking sites, News sites or Dofollow sites. This is a handy feature when all you want to do is post to bookmarking sites. The process is semi-automated and very tedious, but does appear natural since it is slow. One positive thing I can say is that the interface works a lot smoother than it did last year, however some of the sites seem to still experience some error when submitting and some of the sites they have are down. I guess if they had a script to check that for them, the site would work great - especially if you have accounts at all the sites and are logged in to them already. All in all a nice piece of work for the price free! Onlywire - Doesn t have nearly as many sites (19) as Socialmarker and it is not semi-automatic. Once you enter all your login information for all the sites you can then add urls, meta information and tags. The rest is automatic. I find that I usually have to go into a lot of the sites it posts to and tweak what it automatically fills into fields incorrectly when I m posting critical pages. Onlywire is not completely free and offers two methods of payment . You can use the service for free by adding a Bookmark and Share icon to each post or you can pay $24.99 a year and not have to put the icon up. Sometimes it is not quicker if you must go to each site and verify correct listing. I like that they offer you a free subscription and personally don t mind the icon on my blog, but then again this blog is about internet marketing and social media marketing so it s likely that I will keep trying sites like these and experimenting. SocialPoster -The 79 sites to submit to are impressive and I like that you can submit to All, None,Top, Dofollow (for