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Trust Me: Four Steps to Authenticity and Charisma

Trust Me: Four Steps to Authenticity and Charisma

from Small Business Marketing Blog from Duct Tape Marketing » Podcast on November 05, 2009
Duration: 0
Trust Me: Four Steps to Authenticity and Charisma This content from: Duct Tape Marketing Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download subscribe now via iTunes Trust can t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things each of is doing that may be unintentionally eroding trust particularly when it comes to the topic of speaking and presenting. In this episode of the Duct Tape Marketing podcast Nick Morgan, author of Trust Me, talks about trust, authenticity and charisma and how anyone can use it to their advantage as a public speaker. Charisma is a tricky thing, but I love his definition: The expression of emotion. It s a tool that can be learned and practiced. Pay close attention to his thoughts on using or not using PowerPoint. Check out a recent blog post from Nick: 10 Commandments of Public Speaking Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The four steps of Nick s system 1) Openness 2) Connection 3) Passion 4) Listening Related Posts:Stephen M.R. Covey Talks About TrustMarketing Podcast with Chris "Trust Agent" BroganThoughts on Personal BrandingPublic speaking a competitive marketing skillReview the Duct Tape Marketing Podcast Like this post? Share it with others
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Using Technology to Co-Create Value

Using Technology to Co-Create Value

from Small Business Marketing Blog from Duct Tape Marketing » Podcast on October 15, 2009
Duration: 0
Using Technology to Co-Create Value This content from: Duct Tape Marketing Marketing podcast with Joanna Van Vleck (Click to listen, right click and Save As to download subscribe now via iTunes I ve said on numerous occasions that technology and social media pay the largest dividends for small business when employed to co-create value for all involved. In other words, an innovative use of technology that increases the value for both the business and its customers Even better if it increases human engagement too! I recently had the opportunity to visit with personal image consultant Joanna Van Vleck and I think she has created a pretty fine example of just such an innovation. Van Vleck consults with men on their wardrobes, hair and overall style. She found that while her clients loved working with her, they hated being dragged into stores to try on clothes keep in mind these are all men. On one occasion a client suggested using a web cam instead. He would buy the stuff on his own and consult with her about what worked with what didn t via video conference. At first Van Vleck found the idea a bit odd, but somewhere along the way she discovered a brilliant innovation. Today the Truck Club, a business she founded to take advantage of the video consulting technology, helps men around the globe not have to do something they hate go shopping. (By the way, that s the surest way to create a meaningful innovation) The Trunk Club concept is pretty simple When you need something to wear you get in touch with your Trunk Club Expert, they pick out clothes based on style, need and budget and send them to your home or office. You try them on and get advice via video conference and pay for and keep only what you want. By the way, during our interview she shared that her little idea is poised to do around $3mil in its first year. Van Vleck is a wonderful example of what a successful entrepreneur looks and acts like enjoy her advice and her energy. Related Posts:Co-Creating Know, Like and TrustExploiting Chaos with the TrendhunterReview the Duct Tape Marketing PodcastA Marketing Book ClubMake New Friends But Keep the Old
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Podcast 109:(a)  Irish Advertising Market (b) Marketing for Change

Podcast 109:(a) Irish Advertising Market (b) Marketing for Change

from The Persuaders Marketing Podcast on October 11, 2009
Duration: 0
In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternatives who has established Marketing For Change which enables enables skilled marketers with a desire to give something back, to volunteer their marketing skills for the charity sector.
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Disruptive Advertising

Disruptive Advertising

from recent posts - blip.tv (beta) on September 23, 2009
Duration: 487
Cary Hatch, President and CEO of MDB Communications, discusses how disruptive advertising can bring life into a marketing campaign.
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Unleash Your Inner Power to Influence People

Unleash Your Inner Power to Influence People

from Metacafe Videos on September 22, 2009
Duration: 60
http://www.Conversational-HypnosisBonus.com In the business arena, it is the profit that breaths life to the company. The profit that was generated are distributed to the different aspects of the team 0 views | 0 comments Click here to watch the video (01:00) Submitted By: apgs9tg71 Tags: Successful Marketing Marketing Promotion Marketing Strategy Categories: Cool Commercials
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Learn the Necessary Basics of Local Marketing in Riverside Free

Learn the Necessary Basics of Local Marketing in Riverside Free

from Metacafe - How To Videos by Metacafe on September 15, 2009
Duration: 232
http://www.7StepsToPerfectLocalMarketing.info Local marketing how to. Sales now and loyalty tomorrow. This marketing strategy also works with online advertising in Riverside or Perris 1 views | 0 comments Click here to watch the video (03:52) Submitted By: eendbekdier31 Tags: Riverside Local Internet Advertising Local Marketing Marketing Strategy Online Advertising Internet Marketing Online Advertising Yucaipa Colton Loma Linda Categories: Cool Commercials
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Commercial Real Estate Investors Blueprint

Commercial Real Estate Investors Blueprint

from Most Recent on August 29, 2009
Duration: 0
Author: burn018 Added: Sat, 29 Aug 2009 11:51:53 -0800 Duration: 0Commercial investors comprehensive training videos with risk free guarantee. Step-by-Step Training Videos on How to Build a Powerful Portfolio of Commercial Real Estate Properties with "auto-pilot" substantial monthly Cash Flow, Rock Solid "Recession-Proof" Appreciation, Maximum Equity Growth and Maximum Tax Benefits
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Fan Rant: When Marketing Leads Audiences Astray

Fan Rant: When Marketing Leads Audiences Astray

from Cinematical on August 26, 2009
Duration: 0
Two unrelated events got me grumbling about movie marketing this week -- the DVD release of Adventureland, and a screening of Bobcat Goldthwait's new film, World's Greatest Dad. What these two films have in common, aside from being low-ish budget hybrid comedies, is that they've been sold to the public as something other than what they really are. It's not an uncommon marketing tactic by any means, and at some point we've all bought a movie ticket based on an ad, only to discover that we've been misled. But it seems that studios, when faced with the challenge of how to sell films that aren't easily described in two sentences, are increasingly willing to promote movies as something entirely different, just to get butts in seats on opening weekend. Over at the blog PopMatters, writer Bill Gibron offered an excellent observation of the practice, noting that the theatrical marketing of Adventureland pimped it as a Superbad-style laugh fest, when in fact the movie's a much smaller, less raucous character study/coming-of-age flick. And the marketing backfired at the box office. "Fans coming in expecting more penis-laden laughs were legitimately let down by Adventureland's wistful, warm embrace," Gibron writes. "Instead of scatology, they got sentiment. [Greg] Motolla's motion picture tribute received good reviews but did mediocre business, moneywise."Filed under: Fandom, Movie MarketingContinue reading Fan Rant: When Marketing Leads Audiences Astray Permalink | Email this | Comments
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