Marketing Podcast Videos

Are the permanence of roles and job titles stifling business today? Life is a series of projects 3 stage funnel of design thinking How reinvestment of time saved is vital for design thinking Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take? Is there an optimum time between the stages of thinking? Do you need to be a design thinker to implement design thinking? Why the education system fails our society Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

On this weeks marketing and leadership podcast we talk about How to grow and develop you need to 'unlearn' How can you learn to unlearn How do we recognise when our brains are hard wired and not thinking freely in business? How to evolve to create success in business Is change in the business world really quicker than it ever has been? How successful leaders need to embrace ambiguity Practical steps on unlearning How to remove the boundaries to our thinking Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today on The Engaging Brand marketing podcast we talk about What do we mean by celebrity? The importance of personal branding How to be seen as an expert in your field. Does everyone need a high degree of self confidence to celebritize themselves? How a book can help your personal brand How a book is in a sense the new business card Tips on how to promote yourself How to handle press interviews Is there a difference in how to prepare for an interview across the various media channels - internet, TV, radio etc Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

I talk on today's marketing podcast with Nick Noon of Logoinn, a design services company. I wanted to understand more about how a logo enhances the brand and engagement with the brand. We discuss What is a logo? What is a logo trying to portray? How to design a logo How the demographics of the target customers affects the logo design How important is the font? Do certain colours go with specific industries? What are the big mistakes people make with logo's? Tips for successful logo design How to evolve a logo Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Every person that creates content of any type online is an influencer in my mind and it is to you that I m speaking today. More and more brands are looking to engaged with influencers both long term and for individual programs and I think that too many people are selling themselves short when they take part in these programs and I want each of you to start thinking more about what I am calling a Personal Price Tag. Also, here are the links to the upcoming events that I m going to be attending. I hope to see some of you there! ANA Conference Inbound Marketing Summit Blog World Expo L.A. 140 Conference The Audience Conference If you liked what you heard, please subscribe in iTunes or leave a review for the show.

Every person that creates content of any type online is an influencer in my mind and it is to you that I m speaking today. More and more brands are looking to engaged with influencers both long term and for individual programs and I think that too many people are selling themselves short when they take part in these programs and I want each of you to start thinking more about what I am calling a Personal Price Tag. Also, here are the links to the upcoming events that I m going to be attending. I hope to see some of you there! ANA Conference Inbound Marketing Summit Blog World Expo L.A. 140 Conference The Audience Conference If you liked what you heard, please subscribe in iTunes or leave a review for the show.

As you can imagine, life has been a bit busy around here since we made the big announcement about Campfire acquiring The Advance Guard. It is a big change and an awesome one and I finally get to share some thoughts with you about it. I also wanted to talk about hard work and the advice I gave a recent college graduate who was looking to land a job with a public relations firm. It was a simple answer, but the right one. I also talk about a great post from Derek Sivers on only saying Hell Yeah! that is already changing how I approach things and why you might want to think about adopting this as well. If you liked what you heard, please subscribe in iTunes or leave a review for the show.

As you can imagine, life has been a bit busy around here since we made the big announcement about Campfire acquiring The Advance Guard. It is a big change and an awesome one and I finally get to share some thoughts with you about it. I also wanted to talk about hard work and the advice I gave a recent college graduate who was looking to land a job with a public relations firm. It was a simple answer, but the right one. I also talk about a great post from Derek Sivers on only saying Hell Yeah! that is already changing how I approach things and why you might want to think about adopting this as well. If you liked what you heard, please subscribe in iTunes or leave a review for the show.

Why use social networking to build a brand Is the site to connect readers to readers or brand to readers? How the site is seen as a hub of information rather than a website How you attract people to the community Why is social networking so important in brand engagement Are there different strategies for different social media tools? How to protect yourself legally on giving advice on a social networking site The importance of measurement and tips on how to measure the success of social networking How to choose keywords to attract consumers How consumers are becoming more "intelligent" about social media How they provide tools for their consumers to share between themselves Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

I talk with Adam Werbach in this marketing podcast about What is a strategy for sustainability - is sustainability a strategy or a means to an end? How sustainability is imperative for business survival. Does sustainability cover the changing human demographics? The need to realise that the human demographic shift will affect consumers as well? Will big business models survive? What is the role of business in changing our behaviours vs the Government vs the individual? How do you create engagement on sustainablity. The risk of seeing sustainability as a marketing tool. How do you create a message which is not telling or preaching? Is the web or social media part of the sustainability answer or problem? Will the world be utopian if sustainability is found? Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

This is the second part of the interview with Alan Webber the founder of Fast Company If you haven't listened to Show 246 - listen to Alan's Webber's rules of thumb for business here. On this podcast we talk about How Alan Webber believes leaders in business need to change their mindset. The emphasis on the right question rather than the right answer The balance of providing answers with asking the right questons How Barack Obama has changed the way of providing answers Thoughts on how UK media is leading the way on social media How Fast Company based their customer experience on a rock album model The Importance of putting on a performance in business Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

An interview with Alan Webber the founder of Fast Company and who has just written a fabulous new business book called Rules of Thumb. On this podcast we talk about How Alan Webber saw the Fast Company experience How there are teachers everywhere in the world Learn to see the world through the eyes of the consumer What business can learn from the film industry Creating a company of friends How you need to reframe the picture for the consumer The importance of relational thinking Don't forget to subcribe to the show in iTunes Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

n interview with Frank Armstrong of Investor Solutions who has written about the retiremenet challenge and talks us through how to gain financial independence. His site Sink Swim is a wealth of tools to help you plan for your future. In this interview we talk about What is the retirement challenge? How to calculate what you need to make work optional Why people don't think about retirement The need for companies to educate their employees How engagement comes from financial independence How to plan for retirement How do you pick a retirement expert to trust How do you define risk Has the global rescession affected our risk If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

The first part about building the innocent brand was published earlier this week and this second part of the podcast interview covers the social media aspects of brand building How did Innocent Drinks approach social media? How do Innocent approach customer feedback from social media? How did corporate social responsibility become part of the brand strategy? Why social media is an important part of the customer relationship. How does Innocent maintain the fun vibe during the recession? The relationship between creativity and cash The Simon Cowell trick to management! (Didn't see that one coming :)) What did he think of the Walkers advertising campaign Don't forget to try GoToMeeting for your 30 day free trial!

Richard Reed of Innocent Drinks a truly inspirational entrepreneur, speaks about branding and social media. How does the brand stay innocent as the business grows? Are there difficulties internally with a brand called innocent? How has the company nurtured the 'talkability' factor of the brand - do they have a gossip marketing strategy? Is Innocent a brand, a business or a dream? How does the lifestyle element of the brand, help the brand? How an entrepreneurial spirit is helped by creating the dream rather than just making money. How is the web changing the way Innocent looks at value? Don't forget to try GoToMeeting for your 30 day free trial!

Today is the second part of the interview with Susan Gunelius about her research into a new book about the growth of the Playboy brand (The book is not out until Septemeber so don't tell anyone about the podcast!) and how Hugh Hefner created such a powerful global brand and marketing success. You can listen to the first part of the Engaging Brand podcast here. In the second part we talk about The irony of Hugh Hefners daughter taking over at Playboy How Playboy was not about the exploitation of women. Is there a time and place for brands? Is there a disposable brand or business lifecycle? Has the brand come to an end - and now its success lies in iconic brand status? What happens when Hugh Hefner is no longer part of Playboy? The importance of understanding the environment the brand has to perform in. Is Playboy an example of just because a brand can extend - it shouldn't go too far? The marketing opportunity for Playboy with women. What lifestyle brands offer business Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk Omar Khan of Sensei International, a global leadership development and consulting firm that operates all over the world. Omar has just co-written a book called The Global Consultant - How to make seven figures across borders. You can also read Omar's blog called The Global Consultant. I ask Omar You can intellectually learn about the world but you must emotionally experience the world as well. What is the difference between emotional connection and research? How your aim must be to have a virtual presence and as Peter Drucker said "Presence does not rely on physical proximity" How problems are global when human dynamics are involved. Should you message transcend borders or be tailored - and tips on how to create the right message. How you uild momentum after an event? What is the diffference between energised confidence and arrogance? You can listen to my previous discussions with Omar on Global Leadership or Liberating Passion within Business. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to Ben & Jerry's. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it's only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)

A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to Ben s. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it s only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting s continued health and wellness, as well as an insight in terms of where this goes (at least for me)