Mainstream Media Videos

An essential listen

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Bringing together the brightest minds of new television I just booked my travel to the fall Video on the Net Confernence in Boston. I m very excited because the spring conference in San Jose was a great opportunity for me to connect with key players in this emerging ecosystem. Once again, looks like the best and brightest will be attending this one too. For those of you who missed it, here s a look a back at VON 07, San Jose. So how far have we come since the spring conference? Well, the emergence of simple, live video capability has been a real game-changer. The ambitious live dramatic series 35 , Chris Pirillo s pioneering streaming efforts, and live shows like Jonny Goldstein s Par-TAY, all point to live video as a powerful tool in social media. As Robert Scoble Twittered recently It was fun meeting my neighbors last night and explaining I have a TV station in my pocket. That got wonderful stares. Robert Scoble Twitter/@scobleizer Meanwhile, CBS Interactive s purchase of online show Wallstrip has validated internet video as a vital component of a web content business model. That deal has received a lot of attention, as more and more content creators look to ink agreements with big media companies. So it s no surprise that once again, VON will be well attended by reps from companies like NBC Universal (my current employer), AOL, Washington Post Newsweek Interactive, Turner Broadcasting, Spark Capital, Akami.. and the list goes on. Video on the Net will be another huge opportunity for me, and for anyone in this space, to network with key industry leaders and get a better idea of what s on the horizon. Digital media initiatives vs. listening, conversation, and the social web I often hear about this media comany s digital media initiative , or that this person is in charge of digital efforts . If you re just thinking digital, I think you re missing the point. I recently attended a seminar at my alma mater American University entitled: PHOTOJOURNALISM: Surviving the Digital Challenge. Overall, there was great discussion, but I heard no mention of engaging audiences in conversation and using video as the starting point. Hosted by the White House News Photographer s Association and AU s School of Communication, it was a useful and informative discourse on the imperative for photojournalists to think of themselves more as content creators and less as media workers, and an examination of the internet as a key distribution channel. Video journalism messiah and media raconteur Michael Rosenblum keynoted, and with no hyperbole, described shifts in media today as world-changing as Gutenburg s printing press. He and I may not agree on everything, but on this, he s dead right. Michael Rosenblum weighs the merits of specializaton While talented, smart media makers can hope to define themselves as bridge-builders between old and new media integral to a media company charting a course into new territory I m personally not banking on it. I m smack in the middle of this sea change in media, as the diminishing value proposition of a career as network news cameraman thrusts me into the empowering, enriching world of social media. While the digital challenge is an important discussion, nothing was really mentioned about video as conversation agent on the Social Web. The social part of this is often more of a challenge for traditional media companies. Social requires what VON organizer Chris Brogan deftly outlines as listening. I think video can and should be an important part of a media company s SOCIAL web efforts. That s precisely why I m attending Video on the Net, to build my personal brand, measure my media strategies with , connect with key industry leaders, and re-connect with the rock stars of internet video.