Leadership Podcast Videos

Are the permanence of roles and job titles stifling business today? Life is a series of projects 3 stage funnel of design thinking How reinvestment of time saved is vital for design thinking Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take? Is there an optimum time between the stages of thinking? Do you need to be a design thinker to implement design thinking? Why the education system fails our society Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

On this weeks marketing and leadership podcast we talk about How to grow and develop you need to 'unlearn' How can you learn to unlearn How do we recognise when our brains are hard wired and not thinking freely in business? How to evolve to create success in business Is change in the business world really quicker than it ever has been? How successful leaders need to embrace ambiguity Practical steps on unlearning How to remove the boundaries to our thinking Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

This is the second part of the interview with Alan Webber the founder of Fast Company If you haven't listened to Show 246 - listen to Alan's Webber's rules of thumb for business here. On this podcast we talk about How Alan Webber believes leaders in business need to change their mindset. The emphasis on the right question rather than the right answer The balance of providing answers with asking the right questons How Barack Obama has changed the way of providing answers Thoughts on how UK media is leading the way on social media How Fast Company based their customer experience on a rock album model The Importance of putting on a performance in business Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

An interview with Alan Webber the founder of Fast Company and who has just written a fabulous new business book called Rules of Thumb. On this podcast we talk about How Alan Webber saw the Fast Company experience How there are teachers everywhere in the world Learn to see the world through the eyes of the consumer What business can learn from the film industry Creating a company of friends How you need to reframe the picture for the consumer The importance of relational thinking Don't forget to subcribe to the show in iTunes Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

n interview with Frank Armstrong of Investor Solutions who has written about the retiremenet challenge and talks us through how to gain financial independence. His site Sink Swim is a wealth of tools to help you plan for your future. In this interview we talk about What is the retirement challenge? How to calculate what you need to make work optional Why people don't think about retirement The need for companies to educate their employees How engagement comes from financial independence How to plan for retirement How do you pick a retirement expert to trust How do you define risk Has the global rescession affected our risk If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

The first part about building the innocent brand was published earlier this week and this second part of the podcast interview covers the social media aspects of brand building How did Innocent Drinks approach social media? How do Innocent approach customer feedback from social media? How did corporate social responsibility become part of the brand strategy? Why social media is an important part of the customer relationship. How does Innocent maintain the fun vibe during the recession? The relationship between creativity and cash The Simon Cowell trick to management! (Didn't see that one coming :)) What did he think of the Walkers advertising campaign Don't forget to try GoToMeeting for your 30 day free trial!

Richard Reed of Innocent Drinks a truly inspirational entrepreneur, speaks about branding and social media. How does the brand stay innocent as the business grows? Are there difficulties internally with a brand called innocent? How has the company nurtured the 'talkability' factor of the brand - do they have a gossip marketing strategy? Is Innocent a brand, a business or a dream? How does the lifestyle element of the brand, help the brand? How an entrepreneurial spirit is helped by creating the dream rather than just making money. How is the web changing the way Innocent looks at value? Don't forget to try GoToMeeting for your 30 day free trial!

Today is the second part of the interview with Susan Gunelius about her research into a new book about the growth of the Playboy brand (The book is not out until Septemeber so don't tell anyone about the podcast!) and how Hugh Hefner created such a powerful global brand and marketing success. You can listen to the first part of the Engaging Brand podcast here. In the second part we talk about The irony of Hugh Hefners daughter taking over at Playboy How Playboy was not about the exploitation of women. Is there a time and place for brands? Is there a disposable brand or business lifecycle? Has the brand come to an end - and now its success lies in iconic brand status? What happens when Hugh Hefner is no longer part of Playboy? The importance of understanding the environment the brand has to perform in. Is Playboy an example of just because a brand can extend - it shouldn't go too far? The marketing opportunity for Playboy with women. What lifestyle brands offer business Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk Omar Khan of Sensei International, a global leadership development and consulting firm that operates all over the world. Omar has just co-written a book called The Global Consultant - How to make seven figures across borders. You can also read Omar's blog called The Global Consultant. I ask Omar You can intellectually learn about the world but you must emotionally experience the world as well. What is the difference between emotional connection and research? How your aim must be to have a virtual presence and as Peter Drucker said "Presence does not rely on physical proximity" How problems are global when human dynamics are involved. Should you message transcend borders or be tailored - and tips on how to create the right message. How you uild momentum after an event? What is the diffference between energised confidence and arrogance? You can listen to my previous discussions with Omar on Global Leadership or Liberating Passion within Business. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk with Sabrina Parsons, CEO of Palo Alto Software and blogger at Mummy CEO. Sabrina has a wealth of knowledge on advertising, marketing, and business development. If you have any specific questions for her then you can email her directly at sabrina@paloalto.com. I talk to her about Is there such a thing as marketing online? Have the marketing principles changed over time? What are the trends with online advertising? Why is the level of consumer analytics so important? Why small companies are challenging larger companies? Is there a difference between marketing and advertising? Is marketing owned by the brand or the consumer? How to stay focused when so many new marketing tools are appearing? Which trend do you see in advertising that companies need to address? The link between customer service and social media. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk with Loren Slocum an accomplished inspirational speaker and business coach, We talk aout her new book Life Tuneups: Your Personal Plan to find Balance, Discover Your Passion, and Step Into Greatness. You can see Loren in action at www.Lobella.com. Loren s book looks at how people can change their lives in fundamentally positive ways, not through drastic, painful sacrifice or expensive remedies, but through small, inexpensive, permanent life adjustments. So you know me...not one not to miss out on an opportunity so we talk about How can we cope with stress and negative news. What is a personal tune up! How do you bounce back from adversity? How do you start to look forward? How to work out what is important to you? Are there routines that we can build into our lives to stop us from falling into a rut? How the first person you need to surround yourself with...is a positive you! How negative people can be a good thing! Don't forget to subcribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter or check out my new site Buzz Networker which looks at how social networking can help your brand. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk with Linda Ireland who is co-owner of Aveus LLC and has 20 years experience in developing businesses - known as the "build this or fix that" person!. She writes about customer expereince for profit here. She has recently written a book called Domino which is how customer experiences can tip everything in your business toward better financial performance. What is the purpose of a business? How putting the cutomer at the core of your strategy links to increasing profitability. What is a customer experience - can it be defined as it is so personalised? How customer experiences are often not WITH you, often in this global world they are outside the direct contact with your brand Is globalisation good or not good for brands in terms of communication with social media? Customer experiences are not one off events they are linear and often a layering of experiences. How customers are influenced by outside factors and people - how you need to create a virtual reality for customers? How a purchase is more than buying it is a commitment from the customer The secret to driving revenue growth The secret to driving profit growth Don't forget to subcribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter or check out my new site Buzz Networker which looks at how social networking can help your brand. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk with Nick McCormick who is a delivery manager for an IT services company and who has written a great little book on tips and practical advice for managers called Lead Well and Prosper. What I loved about this book was the realism...he talks about moving from mediocre to great!! Nick and I discuss Is management as a skill in crisis? The importance of managers having a realistic look at their own development and skill level. Why is management so difficult? Tips on moving from reading about management to becoming a better manager. How change is uncomfortable. How to make time for development in your busy schedule. How power does not come from a title What would be the best tip that Nick could give to improve your management skill? How it is not difficult to stand out as a good manager as there is so many mediocre ones out there! Don't forget to subcribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter or check out my new site Buzz Networker which looks at how social networking can help your brand. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I talk with Steven Woods who is the CTO of Eloqua a computer software company. He has just written a book called Digital Body Language to help us understand consumer behavior on the web and how we can read their 'body language' to improve our sales and social media techniques. What is digital body language? How a company is joining the sales process further down stream. Does the customer needs a sales person less? If the customer is more in control is there any point in reading the digital body langauge! How do we know what to track and the buying process of the consumer? Are all customers rational in their buying process? How the asset has changed from a sales list to an understanding of the customer behavior and the strength of the relationship. How the website can track where the customer is in their buying process. How you can use different social media tools at the different parts of the consumer buying process. The importance of understanding the metrics and how we should be developing data management skills within our team Don't forget to subcribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter or check out my new site Buzz Networker which looks at how social networking can help your brand. Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

This week I made a statement on Twitter saying Find your voice and then your tribe will find you.   I got several responses and one of them as a good question. The question was: LesleyChang: @shanegibson What s the best way to refine your voice? That s a great question so I thought I would answer it in the [...]