Kuala Lumpur Videos

Chak gave a great case study of how a small company can use social media to engage its community of artists and customers. He emphasized that marketers need to make their messages relevant and in the tone of the audience. Foldees achieves this by going slightly off topic (with movie reviews, interesting links, etc) and using a very casual tone in their communications. Chak also shared some thoughts on how marketers were not thinking long term and adopting a campaign model through their social media programs which ultimately lead to wasted engagement and shallow relationships.

It's Case Study Night with Social Media Club - Kuala Lumpur! Four companies using social media in Malaysia -