Join The Conversation Videos

Over the past few months, we've had the pleasure of working with Adam Brown and the folks over at The Coca-Cola Company on a pretty special program called "Expedition 206." The premise? Bold, lofty, ambitious and truly global: Coca-Cola does business in over 200 countries (and I stand corrected, but no other brand in the world can make that same claim), so why not bring this to life in a truly unique way that authentically dials into the spirit of Coca-Cola and its brand anthem, "Open Happiness." On January 1st, 2010, 3 Coca-Cola Ambassadors will visit 206 countries over the next 365 calendar days, covering 150,000+ miles in the process. Their mission? To seek out, discover and celebrate the epitome of "happiness" as it presents itself across different people, places and cultures. Their trip will also "conveniently" coincide with the following headline events: the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The program itself is decidedly "social". In fact, crayon's role thus far has been to advise and guide the program on all things "social media" i.e. any and all facets of the journey that foster connections and communication between peers, participants, hosts, visitors and the brand itself. It is a mash-up in the sense that you'll see a litany of platforms, tools and vehicles used to activate the program - from twitter to facebook; from crowdsourcing to consumer generated content; from meet-ups to blogging, podcasting and "vlogging". As of this week, 9 finalists were shortlisted and divided into 3 teams of 3 prospective ambassadors. Now it's up to the public; their fans and community; and you (if you're so inclined) to vote for the elite 3. The finalists are as diverse as the countries they'll be visiting. Here's the list: Dave Zwolenski, 27, an amateur film producer from Sydney, Australia Josephine Rosetzsky, 27, from Copenhagen, Denmark Sam Li, 21, born in Shanghai, China and now a student in Vancouver, Canada Antonio Santiago, 24, a university student from Mexico City, Mexico Kelly Ferris, 22, a university student in Brussels, Belgium Tony Martin, 29, who grew up in the U.S. and now teaches kindergarten in Munich, Germany Greer Cornish, 26, a digital media producer from Sydney, Australia Brendan Madden, 31, living in Beijing, China and originally from the U.S. Erin Guler, 28, whose parents are from Turkey and is currently a writer in Toronto, Canada It's been a blast so far to work on this program. It's the kind of commitment-based marketing (a year of your life no less!) that flies in the face of fleeting 30-second spots and I for one, can't wait to see what 2010 holds in store for the eventual Ambassadors, to follow their exploits and share in their experiences. I know I sound like an old man when I say this, but I only wish I was younger and able to participate myself in this once in a lifetime adventure. Do check it out, share it with your networks and community, cast a vote or two for your favorites and continue to follow this journey as it unfolds... On Twitter On Facebook The Expedition hub Additional links/information: Press release here SMPR here Disclosure reminder: The Coca-Cola Company is a crayon client

Join the Conversation - Book Review - VMC Vascellari Media Channel

I was just interviewed for a piece which appeared on Ragan.com talking about the economically-influenced alleged decline of social media. The piece cites a recent Wall Street Journal (say it isn't so, Emily!) article that talks about marketers cutting budgets on alternative/experimental media. I couldn't access the article (is the WSJ still sticking to their premium priced walled garden?) but if Chrysler is the beacon of marketing leadership, I guess I won't cash in my crayon options any time soon. I don't want to sound like (or be labeled) a booster (and if you know me, you know I hate the terms web 2.0 and even social media ), but seriosuly, are we even going to go down this path again? The same path where we poo-pooed the 1.0 bubble only to be caught with our pants down. Seriously people....it's not about the technology and it's not about the V.C.'s; it's about the people damnit. Ask Ruprecht Murdoch (the same dude who just hoping that pesky Internet thingy would just blow over) where he thinks the real challenges lie...the declines right now are happening, NOT in the emerging spaces, but rather in the incumbent categories. Take a listen to my conversation with John Gerzema, author of The Brand Bubble if you need convincing as to where the real declines are/will continue to be. In other words, trying to debate or mitigate the rise of UNARGUABLY the most game-changing consumer, techology and behavior changes in our lifetimes is insane and inane. ???When the going gets tough, you???ve got two types of [communicators]: those that will cut the experimental budgets ??? and those who now more than ever will be prepared to invest forward,??? Jaffe said. ???My advice is to take that path forward.??? That takes care of the WHAT and for the record, I haven't run into a single senior marketing executive that DOESN'T fundamentally buy into and believe in the transformational potential and impact associated with community, dialogue and partnership. If that is in fact the case, perhaps we should be talking about the HOW. I guess the real issue is whether we're talking about social media as window dressing, executional tactics or in fact....a strategic, organizational or cultural imperative. The other point is whether we're talking about implementing experiments to emulate or replicate push-based, intrusive, scaled communication AKA advertising. It's way more fragmented that a binary 1 or 0 when it comes to marketers who get it and those who don't . For this exercise, let's assume 50% of marketers are spending and 50% aren't (hence a glass half full and a glass half empty metaphor) In reality, given current spending levels i.e. % of budget on social media (is it even as high as 3%) or the number of Fortune 500 companies engaging in direct conversation (blogs) with their customers (15%), the base is significantly smaller. And of those that are spending on social media 'cuz that's what the C-suite are mandating needs to happen, are either: Looking at it tactically, executionally, as a short term cure-all, as a ROI generator, as a replaced to advertising....or all of the above Looking at it strategically and as a potential game-changing commitment I'd probably take an educated guess that the split between the two is around 80:20. Now here's where it gets interesting. Brands are either going to employ the services of specialist boutiques OR they're looking towards their existing agencies (both traditional and digital) to come up with a recommended solution and executional plan for social media. Again, I'd probably estimate an 80:20 split IN FAVOR of the existing agency versus specialist boutique. I'm started to notice a definite uptick in incumbent agencies making a play for this social media imperative...and increasingly BLOCKING any challenger consultancies or agencies trying to make a bid for the category. Of course there are those agencies that recognizing their own limitations and in turn, outsourcing or partnering with the same/said boutiques. For sake of argument, let's say the split is once again 80:20 in favor of the mine, mine, mine approach. So do the math, we're talking about 4 out of every 100 marketers/brands investing in joining the conversation as a cultural/organizational/strategic imperative AND working with a specialist consultancy/agency either directly (2) or indirectly through their agency (1.6) Fortunately for those 4, they are all crayon clients :) What have your experiences been with with respect to selling through and/or implementing against joining the conversation? I've implicitly made the cliched assumption that incumbent agencies (traditional or digital) are not equipped to deliver against conversational marketing. Do you agree or disagree? What percentages would you apply against my breakdowns? Bottom line brothers and sisters, you're either a leader or a follower and the split is - when all is said and done - about 97:3 (historically and anecdotally). Which bucket is yours?

Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make. There's also tons of listener feedback, insights and comments. There's something about the summer that sparks creativity and the imagination. I was really feeling it this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Running time: 33:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Montreal Gazette column New Business Six Pixels of Separation. Is Your Sales Rep Some Yahoo Named Google? PodCamp Boston. Request from Sara Wilson Fresh Air Fund. Audio Comment Dave Delaney Dave Made That. Geek Breakfast Nashville. Social Media Breakfast. Email Comment Stefan Holt Active Media. Audio Comment - Morrie Johnston That Happy Feeling. Podcasters Across Borders. Email Comment Steve Cunningham Polar Unlimited. Six Points of Separation Six Books You Should Read This Summer: 1. Web Analytics An Hour A Day Avinash Kaushik. 2. Meatball Sundae Seth Godin. 3. Join The Conversation Joseph Jaffe. 4. Here Comes Everybody Clay Shirkey. 5. The Big Switch Nicholas Carr. 6. Groundswell - Charlene Li and Josh Bernoff. Music from the Podsafe Music Network: Brother Love Summertime . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Tags: active media advertising anthony robbins avinash kaushik blog blogging brother love business charlene li clay shirkey dan ariely dave delaney dave made that digital marketing facebook facebook group foreword thinking fresh air fund geek breakfast google groundswell harpercollins canada here comes everybody itunes join the conversation joseph jaffe josh bernoff loretta laroch marketing mass media meatball sundae mike lipkin montreal gazette morrie johnston motivational books nichokas carr online social network phil town podcamp boston podcast podcasters across borders podcasting podsafe music network polar unlimited power within predictably irrational sara wilson seth godin six pixels of separation social media breakfast social media marketing stefan holt steve cunningham that happy feeling the big switch twist image web 20 web analytics an hour a day winnipeg yahoo

Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make. There's also tons of listener feedback, insights and comments. There's something about the summer that sparks creativity and the imagination. I was really feeling it this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Running time: 33:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Montreal Gazette column New Business Six Pixels of Separation. Is Your Sales Rep Some Yahoo Named Google? PodCamp Boston. Request from Sara Wilson Fresh Air Fund. Audio Comment Dave Delaney Dave Made That. Geek Breakfast Nashville. Social Media Breakfast. Email Comment Stefan Holt Active Media. Audio Comment - Morrie Johnston That Happy Feeling. Podcasters Across Borders. Email Comment Steve Cunningham Polar Unlimited. Six Points of Separation Six Books You Should Read This Summer: 1. Web Analytics An Hour A Day Avinash Kaushik. 2. Meatball Sundae Seth Godin. 3. Join The Conversation Joseph Jaffe. 4. Here Comes Everybody Clay Shirkey. 5. The Big Switch Nicholas Carr. 6. Groundswell - Charlene Li and Josh Bernoff. Music from the Podsafe Music Network: Brother Love Summertime . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Tags: active media advertising anthony robbins avinash kaushik blog blogging brother love business charlene li clay shirkey dan ariely dave delaney dave made that digital marketing facebook facebook group foreword thinking fresh air fund geek breakfast google groundswell harpercollins canada here comes everybody itunes join the conversation joseph jaffe josh bernoff loretta laroch marketing mass media meatball sundae mike lipkin montreal gazette morrie johnston motivational books nichokas carr online social network phil town podcamp boston podcast podcasters across borders podcasting podsafe music network polar unlimited power within predictably irrational sara wilson seth godin six pixels of separation social media breakfast social media marketing stefan holt steve cunningham that happy feeling the big switch twist image web 20 web analytics an hour a day winnipeg yahoo

Due to various personal reasons, I've been uncharacteristically unconversational (not a real word, but whateva). My last post was July 9th and I guess I feel a little more comfortable today to get back into the swing of things. So here goes with some linkety-link: Conversational marketing is in wikipedia. No mention of me or Join the Conversation so I added it myself. My experience with Wikipedia is that this will probably be removed, so if you'd like to add to this entry, please feel free to do so. Westport Library is twittering. Now if that isn't the twitting point, I don't know what is. More twitter....a VERY interesting approach by Len Kendall to solving Twitter's service woes. Could this be the future of community-led business model monetization? Group M pairs search with social media. The sound you just heard was the sound of dumbness. Steve Lubetkin publishes a podcast on my SNCR keynote. Love the pic, Steve :) The rock stars of 2.0 - mildly humorous (read: ridiculous) that I'm above Larry Page + Sergey Brin, Jimmy Wales, Stowe Boyd, Doc Searls, Steve Jobs, Steve Chen and more. Vote early and often. First prize is the real rock start accolade: Guitar Hero. The 5 creepiest ad techniques of the (near) future. And they are: 5) Tracking every site you browse and every show you watch, 4) Custom-made shilling, 3) Fusing ads and culture, 2) Going undercover and 1) Getting in your head. The real sad part to this article is how many of these worst practices are in place right now! Firefox apparently set a world record on June 8 with a bumrush-type community effort to download the latest version of the popular browser. I heard mixed reports about how this turned out, with server/file outages impeding the day's efforts. That reminds me...now that I've purged my 50+ tabs, it's time for me to update Firefox as well! What the F*** is social media? Find out here. This presentation from Marta Kagan is getting a ton of views. Congrats to her! What The F**K is Social Media?view presentation (tags: socialmediamarketing marketing web2.0 socialmedia) Anti-conversation meme going around. Really very pathetic and when I get the strength I'll respond to this neurotic search for the next new big thing Wearing the brand. A very nice "campaign" for CNN using T-shirts as ways of immortalizing headlines in a very smart and creative way. Interesting post relating to Delta Skelter, where I'm being compared to Kevin Rose and Robert Scoble insofar that influence has been misused for personal gain. I weigh in with my response in the comment section. It's a good debate, although I'm still not thrilled with being compared to Rose and Scoble (see the rock star point) More Skelter...an Ad Age opinion piece from Craig Daitch on my Delta experience. One Red Paperclip's Kyle MacDonald published a book on his accomplishment, but like many athletes who went out on top, perhaps should have stayed retired. He's trying to barter once again, this time using his house as the starting point. From what I read, lightening hasn't struck the same place twice.

Welcome to episode #110 of Six Pixels Of Separation - The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip to Mexico City this week, I had an amazing opportunity to connect with the people at IAB Mexico - Interactive Advertising Bureau, Google Mexico, YouTube Mexico, MySpace, Yahoo and many more. The main event - IAB Conecta 2008 - where I spoke even included a special segment where Joseph Jaffe (Jaffe Juice and author of Life After The 30-Second Spot and Join The Conversation) did a live video ooVoo chat. In this episode, you'll hear a fascinating conversation with Efrain Mendicuti (who handles Agency Relations for Google Mexico and Blogs over at: The Daily Stuff And The Not So - also available in Spanish). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #110 - Host: Mitch Joel. Running time: 34:59. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Here Comes Everybody Clay Shirkey must-read book. Podcasters Across Borders Kingston, Ontario June 20th 22nd, 2008. Audio Comment Mark Blevis Podcasters Across Borders Canadian Podcast Buffet. Pecha Kucha Chris Brogan rant go check it out. Email Comment Jon Anderson - oLo Brand Group. Mexico City - IAB - Interactive Advertising Bureau - Mexico - IAB Conecta 2008 annual summit. In Conversation with Efrain Mendicuti Agency Relations Google Mexico - The Daily Stuff And The Not So (also available in Spanish). Six Points of Separation - Six Ways Build The Interactive Industry: 1. Pay-per-click campaign. 2. Email. 3. Follow five Blogs and comment. 4. Listen to a Podcast. 5. Small banner ads with no portals. 6. Three industry events local, national and international. Music: David Usher Kill The Lights exclusive. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #110 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging business canadian podcast buffet chris brogan cloudid daily stuff and not so dan ariely david usher digital marketing efrain mendicuti facebook facebook group foreword thinking google google mexico harpercollins canada iab conecta iab mexico interactive advertising itunes jaffe juice join the conversation jon anderson joseph jaffe life after the 30 second spot loretta laroch mark blevis marketing mike lipkin motivational books myspace mexico olo brand group online social network pab 2008 pecha kucha phil town podcast podcasters across borders podcasting power within predictably irrational six pixels of separation social media marketing twist image web 20 winnipeg yahoo mexico youtube mexico

Welcome to episode #110 of Six Pixels Of Separation - The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip to Mexico City this week, I had an amazing opportunity to connect with the people at IAB Mexico - Interactive Advertising Bureau, Google Mexico, YouTube Mexico, MySpace, Yahoo and many more. The main event - IAB Conecta 2008 - where I spoke even included a special segment where Joseph Jaffe (Jaffe Juice and author of Life After The 30-Second Spot and Join The Conversation) did a live video ooVoo chat. In this episode, you'll hear a fascinating conversation with Efrain Mendicuti (who handles Agency Relations for Google Mexico and Blogs over at: The Daily Stuff And The Not So - also available in Spanish). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #110 - Host: Mitch Joel. Running time: 34:59. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Here Comes Everybody Clay Shirkey must-read book. Podcasters Across Borders Kingston, Ontario June 20th 22nd, 2008. Audio Comment Mark Blevis Podcasters Across Borders Canadian Podcast Buffet. Pecha Kucha Chris Brogan rant go check it out. Email Comment Jon Anderson - oLo Brand Group. Mexico City - IAB - Interactive Advertising Bureau - Mexico - IAB Conecta 2008 annual summit. In Conversation with Efrain Mendicuti Agency Relations Google Mexico - The Daily Stuff And The Not So (also available in Spanish). Six Points of Separation - Six Ways Build The Interactive Industry: 1. Pay-per-click campaign. 2. Email. 3. Follow five Blogs and comment. 4. Listen to a Podcast. 5. Small banner ads with no portals. 6. Three industry events local, national and international. Music: David Usher Kill The Lights exclusive. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #110 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging business canadian podcast buffet chris brogan cloudid daily stuff and not so dan ariely david usher digital marketing efrain mendicuti facebook facebook group foreword thinking google google mexico harpercollins canada iab conecta iab mexico interactive advertising itunes jaffe juice join the conversation jon anderson joseph jaffe life after the 30 second spot loretta laroch mark blevis marketing mike lipkin motivational books myspace mexico olo brand group online social network pab 2008 pecha kucha phil town podcast podcasters across borders podcasting power within predictably irrational six pixels of separation social media marketing twist image web 20 winnipeg yahoo mexico youtube mexico

Welcome to episode #106 of Six Pixels Of Separation - The Twist Image Podcast. Content is something we need to deal with, and we're not prepared. Whether it's creating compelling Podcasts or getting people to follow you on Twitter. In this episode, I get inspired by two audio comments to talk about one of the biggest shifts we've seen take place in Marketing and Communications so far. Does the Marketing Agency need to become the Content Agency? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #106 - Host: Mitch Joel. Running time: 39:54. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Podcasters Across Borders Kingston, Ontario June 20th 22nd, 2008. Audio Comment Joseph Jaffe Jaffe Juice Life After The 30-Second Spot Join The Conversation. Music industry Motley Crue had more downloads on Xbox than on iTunes. Content and the agency conundrum. Audio Comment Dave Fleet. Six Points of Separation - Six Ways Social Media Can Help You Land The Job: 1. LinkedIn. 2. AideRSS. 3. Unconference. 4. del.icio.us or Google Reader Shared Items. 5. Fan Page or Group in Facebook. 6. Connect. Bonus: Blog. Music from the Podsafe Music Network: Paramore Pressure . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #106 - Host: Mitch Joel. Tags: advertising aiderss anthony robbins beth lisick blog blogging business dave fleet delicious digital marketing facebook facebook group foreword thinking google harpercollins canada itunes jaffe juice join the conversation joseph jaffe life after the 30 second spot linkedin loretta laroch marketing mike lipkin motivational books motley crue online social network paramore phil town podcast podcasters across borders podcasting poddsafe music network power within six pixels of separation social media marketing twist image unconference web 20 winnipeg xbox

Welcome to episode #106 of Six Pixels Of Separation - The Twist Image Podcast. Content is something we need to deal with, and we're not prepared. Whether it's creating compelling Podcasts or getting people to follow you on Twitter. In this episode, I get inspired by two audio comments to talk about one of the biggest shifts we've seen take place in Marketing and Communications so far. Does the Marketing Agency need to become the Content Agency? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #106 - Host: Mitch Joel. Running time: 39:54. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Podcasters Across Borders Kingston, Ontario June 20th 22nd, 2008. Audio Comment Joseph Jaffe Jaffe Juice Life After The 30-Second Spot Join The Conversation. Music industry Motley Crue had more downloads on Xbox than on iTunes. Content and the agency conundrum. Audio Comment Dave Fleet. Six Points of Separation - Six Ways Social Media Can Help You Land The Job: 1. LinkedIn. 2. AideRSS. 3. Unconference. 4. del.icio.us or Google Reader Shared Items. 5. Fan Page or Group in Facebook. 6. Connect. Bonus: Blog. Music from the Podsafe Music Network: Paramore Pressure . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #106 - Host: Mitch Joel. Tags: advertising aiderss anthony robbins beth lisick blog blogging business dave fleet delicious digital marketing facebook facebook group foreword thinking google harpercollins canada itunes jaffe juice join the conversation joseph jaffe life after the 30 second spot linkedin loretta laroch marketing mike lipkin motivational books motley crue online social network paramore phil town podcast podcasters across borders podcasting poddsafe music network power within six pixels of separation social media marketing twist image unconference web 20 winnipeg xbox

Are You Still Just Communicating? All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.

Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast. Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually making marketing much easier. You'll have to take a listen to hear how this stream of consciousness comes together. It's something that's been on my mind for a long while, and I have high hopes that you will add to these thoughts by calling in an audio comments. I've got the M-Audio MicroTrack all ready to go for the TED conference this week, so maybe that's where the inspiration came from. Regardless, there's lots of topics covered, and I hope you'll take part. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #92 - Host: Mitch Joel. Running time: 41:32. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1330 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. PodCamp Toronto February 23rd 24th Ryerson University. Apple Macbook Air Sony Vaio Parody. PodFinder #36 with Adam Curry. NewBCamp. TED Monterey, California February 27th March 1st. BIL March 1st March 2nd. Audio Comment Cal Evans Sixty Second Tech. Six Points of Separation Six Things Every YouTube Video Needs: 1. Music. 2. Audio. 3. Lighting. 4. Other channels. 5. Video-sharing sites. 6. Tight. 7. Title. David Usher The Music . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #92 - Host: Mitch Joel. Tags: adam curry advertising anthony robbins apple bil conference blog blogging business cal evans david usher deepak chopra digital marketing facebook foreword thinking google itunes jaffe juice join the conversation joseph jaffe loretta laroche macbook air marketing mike lipkin motivational books newbcamp online social network online video podcamp toronto podcast podcasting podfinder power within ryerson university six pixels of separation sixty second tech social media marketing sony vaio ted conference ted talks twist image youtube

122 down; 28 more requests to go. What began on January 3rd is almost complete within a 4-6 week period. You can still request your review copy of Join the Conversation here (while stocks last) 4 additional developments to fill you in on: 1) CREATIVITY - I love the different approaches being taken in terms of reviews. For example, Paul Hebert has written 3 different reviews for 3 different audiences 2) UNM2PNM AS A MOVEMENT - You don't have to have requested a review copy to post a review. Several people who purchased copies of the book (see below) are doing just that. 3) UNM2PNM AS A COMMUNITY -There's a Facebook Group, aptly titled, UNM2PNM: I've reviewed Join the Conversation - how about you?, where anyone can post their reviews with relevant, related content. 4) PAY IT FORWARD: Several participants have issued a pay it forward approach i.e. passing on their copy of the book in exchange for a review, such as Bob LeDrew's effort. It's a brilliant way of keeping the momentum going and growing. Total reviews: 11 New reviews from: Paul Hebert @ Incentive Intelligence - REVIEW (Sentiment: POSITIVE) Chris Thilk @ Open the Dialogue* - REVIEW (Sentiment: POSITIVE) Brian Thompson @ Ask a Copywriter - REVIEW (Sentiment: POSITIVE) Richard Brown @ Brown Knows* - REVIEW (Sentiment: POSITIVE) DJ @ OnlineMarkeketer* - REVIEW (Sentiment: POSITIVE) Chris Wilson @ Fresh Peel - REVIEW (Sentiment: POSITIVE) * not an original UNM2PNM participant (as in free book for a review swap) The full list: http://www.robertjohned.com, http://www.freshpeel.com, http://www.digtrends.com, http://www.minterdial.blogspot.com, http://www.cottercity.com, http://blog.beforethehype.com, http://www.troyrutter.com, http://typeapr.com/blog, http://www.advertising2.net/, http://www.geoffmanning.com, http://www.lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/, http://www.jasonfpeck.com, http://www.usefullunacy.typepad.com, http://www.radicaltrust.ca, http://www.behindthebuzz.com, http://www.derrickkwa.blogspot.com, http://www.3i.wildfirestrategy.com, http://www.blog.brandexperiencelab.org, http://fontainedepierres.blogspot.com/, http://www.profitablesignals.com, http://www.digitaldigs.wordpress.com, http://www.NewMediaSandbox.com, www.magicwoodworks.com/blog, http://www.armourpr.wordpress.com, http://www.flacklife.blogspot.com, http://incentive-intelligence.typepad.com/, www.chamika.com/insights, http://www.happypixels.ca, http://www.blog.coolz0r.com, www.eaonpritchard.blogspot.com, http://www.jameyshiels.com, www.designsojourn.com, www.anewmarketing.com, http://www.fasterfuture.blogspot.com, http://www.blogspot/therkel, www.fabianocoura.com, http://www.www.marketingovercoffee.com, www.sociallyadept.com, http://www.faminecity.com, http://crossthebreeze.com, http://www.shakegently.com, http://www.leanforwardmedia.blogspot.com, www.paul-woods.com, www.mesheast.com, http://blog.brainstormbrand.com/, http://www.benrowesblog.wordpress.com, http://ijump.co.nz/ijump-blog, www.thefinanser.com/, www.altamirano.org, http://www.uwehook.blogspot.com, http://blog.cuemployee.com, http://www.thehalogroup.net/blog/, www.BandWidthCamp.com, www.christophebouten.be, http://www.pirkka.typepad.com/digikko, http://www.myeastbayagent.com, http://www.fleeep.net/blog, www.planetsab.de, http://www.ninefish.com/blog, www.askacopywriter.blogspot.com/, www.startupblog.wordpress.com, http://www.craigelston.blogspot.com, http://www.shopperculture.com, http://www.sirkin.com/nonprofit_emarketing/, www.marketingusabile.blogspot.com, http://www.greenaffiliate.blogspot.com, http://www.compassioninpolitics.wordpress.com, www.teehanlax.com/blog, http://www.jimmpodcast.com, http://www.monicahamburg.wordpress.com, www.tacony.com/myob, http://www.antti.vilpponen.net, www.minorissues.be, http://cadenceblog.typepad.com, http://www.thethingis.typepad.com, http://www.constantbeta.com, http://www.viaspire.blogs.com, www.schafer.com, http://www.asymmetricbizcult.com, www.danavan.net, http://blog.nextnewnetworks.com/, http://techpopuli.net, www.contagiousmagazine.com, www.destinymaker.org, www.persuadersonline.com, www.conversationmarketing.com, www.standingprblog.com, www.theclientsideblog.com, www.adscam.typepad.com, www.shannonsays.com.au, www.adrants.com, http://itgrowsontrees.typepade.com, http://geometricmedia.blogspot.com, www.thewayoftheweb.blogspot.com, www.authenticeccentric.com, http://dsinsights.blogspot.com, http://blog.uprinting.com, www.GarbageIsAnAnalogconcept.com, www.opensourcecu.com, http://hrmarketer.blogspot.com/, http://themarketingblog.wordpress.com, www.evolvingshift.com,http://technomarketer.typepad.com, http://adver-whatever.typepad.com, www.perkettprsuasion.com, www.grinandgrumble.com, www.derekdettler.blogspot.com, http://wurkit.com/, www.netcohesion.com, http://uniquefrequency.wordpress.com, http://blog.thesnell.com, http://sanneroemen.nl, www.adgabber.com/profiles/blog/list?user=21977c888vemv, www.evolvingshift.com, http://media.vascellari.com, http://futureshocked.wordpress.com, http://conniecrosby.blogspot.com, http://amnesiablog.com, http://bargainista.ca, http://compellingcontent.blogspot.com