Jennifer Jones Videos

Scale Venture Partners Managing Director, Sharon Wienbar gives listeners her perspective on life of a venture capitalist and what her interests are in investing. She is most excited about crowdsourcing, vertical content and business software-as-a-service. Despite the current recessionary environment, Sharon’s outlook remains upbeat.

Reflecting on his life in venture capital, Managing Director, Jim Jones shares his thoughts on the best areas for investment today. At Scale Venture Partners, he sees three key trends as most intriguing: the cost of data in the enterprise, energy efficiency, and the destruction of the personal computer. He speaks out candidly on these trends and what is most challenging about this environment.

Capital efficiency and regulatory hurdles are the two main challenges for investing in healthcare today. Scale Venture Partners Managing Director, Lou Bock shares these insights as well as discussing what is most important to him in an investment today.

On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, Charlene Li, and Jennifer Jones will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? Jennifer asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish. To contact Dennis Hall, who is featured in this podcast, please go to AvereGroup.Wordpress.com or call: 916-541-1992

As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today. Despite the recession, Levensohn is still seeking new deals. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s attention.

If you have not heard or seen blip.tv yet, go check it out. It s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv. Related posts:Politics and Social Media: Insights for MarketersUstream Live Interactive Video Provides Marketers New Global BroadcastTubeMogul: A Single Point For Uploading Video on the Web

In an increasingly complex world of demographic, psychographic and ethnographic research, it s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life. Related posts:2009 Brings Major Focus to Interactive Marketing Strategies, Believes Organic EVPSocial Media s Impact On Mobile MarketingUsing Design to Increase Customer Experience On The Web

In an increasingly complex world of demographic, psychographic and ethnographic research, it s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life. Related posts:2009 Brings Major Focus to Interactive Marketing Strategies, Believes Organic EVPSocial Media s Impact On Mobile MarketingUsing Design to Increase Customer Experience On The Web

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today. Related posts:Nike s Jordan Brand Uses Social Marketing Strategies To Build Consumer LoyaltyJeremiah Owyang From Forrester: The Best and Worst of Social MarketingSocial Media Brand Intelligence

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective. [tags]Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media[/tags] Related posts:Design Discipline and Building a Community: Common Abilities Says HiveLive CEOBrand Engagement: The Latest Insights From Brian Haven, Forrester AnalystCharlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective. [tags]Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media[/tags] Related posts:Design Discipline and Building a Community: Common Abilities Says HiveLive CEOBrand Engagement: The Latest Insights From Brian Haven, Forrester AnalystCharlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai. Related posts:Understanding the Importance of Facebook for MarketersJeremiah Owyang From Forrester: The Best and Worst of Social MarketingHow to Implement a Corporate Social Media Strategy

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started. Related posts:Brand Engagement: The Latest Insights From Brian Haven, Forrester AnalystMeasuring Social Media: No-Cost Tracking Tools That WorkSocial Marketing Metrics: Insights From A Corporate VP

Office Max s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million elves were created in just SIX weeks (you ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign. Related posts:BigFix Wins Big by Creating Innovative Social Media CampaignBrand Engagement: The Latest Insights From Brian Haven, Forrester AnalystVirtual World Success: IMVU: A 3D Social Network

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results. Related posts:How to Best Reach Bloggers with Your Corporate MessageCitizen Marketers: The One Percent RuleMarketing Guru Regis McKenna On the Power of Social Media

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa resulting in the improved stature and value of marketing. Jones digresses a bit from the normal focus of Marketing Voices to speak with this prominent marketing expert. Related posts:Social Influence Marketing: All About Your PeersMarketing Guru Regis McKenna On the Power of Social MediaFacebook: Building Successful Social Media Campaigns For Their Site

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success. Related posts:Cole Bader, Partner for Mergers and Acquistions of Thomas Weisel Partners offers Tips on Exit StrategiesMarketing Voices: Nielsen Buzzmetrics Pete BlackshawRSS: Making It Work Best For Marketers

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at: www.forrester.com/marketingvoices. Kim’s blog is: ww.beingpeterkim.com Related posts:Brand Engagement: The Latest Insights From Brian Haven, Forrester AnalystWhat It Takes To Make It In PR and Marketing TodayJeremiah Owyang From Forrester: The Best and Worst of Social Marketing

Mike Mankowski, vice president and senior analyst for Tier 1 Research, believes SAAS is the future for companies who want to implement more efficient, cost effective software solutions. Defining what SAAS is and what the future trends are, Mankowski talks to Jennifer Jones at SAAScon, the California software-as-a-services conference. This is a Verizon Business podcast.

Shelly Heiden, executive vice president for Plateau Systems, a leading provider of software for developing, managing, rewarding and optimizing organizational skills and talent, chats with PodTech s Jennifer Jones about the many benefits of software as a service. At a recent Silicon Valley conference called SAASCON, Heiden discussed their partnership with Verizon, a client of PodTech s, and how this partnership allows Plateau to go global more efficiently and completely than they could have ever dreamed.