Breaking the traditional bricks and mortar customer relations rules could cost you sales - but breaking the right rules could really pay off. Find out which rules to break and how they could increase your sales!
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While consumers have definitely become more comfortable with shopping and purchasing online, there are still common reservations and fears they have. What can you do to put your customers at ease?
We were talking with one of our banker friends recently about start-ups. He said that people often look for money when they should ask if there s a better way to run their business. Money isn t always the best solution. ___ ___ In fact, sometimes not having a lot of money to get started is a good thing because it forces you to be innovative and look for ways to save money. Obviously, it is possible to have too little money. Most of us have probably experienced that a time or two. The baker He told us about a person who wanted to start a bakery. She thought she needed a storefront. Our banker friend asked her who her customers would be. She said it would be friends and family at first. Then she expected word-of-mouth to take it from there. So he suggested that she just use her own kitchen or find a way to use a commercial kitchen part-time, instead of spending money on rent, utilities and all the other costs of maintaining a store. She didn t need much money if she used this operating strategy. An internet business A friend of ours is putting together a really cool web site. They want to have an active community. They were going to pay a developer quite a bit of money to put together the forum area. We talked him into using open-source software and having it custom designed after his community starts building. He cuts his start-up costs drastically! A chiropractor Our banker friend knew a chiropractor who thought he needed to rent office space so he had a place for his patients. Instead, he found a fellow chiropractor who had extra space. He rented from this chiropractor for five years. Then he secured his own location one he knew he could afford based on the income stream he had established. He reduced his risk and conserved money by finding a better solution to get started. Because if you build it, they may not come. Test it out first! The average entrepreneur starts his or her business with around $25,000. Sometimes the less money you have the better, because it forces you to think creatively and spend every penny wisely. Here are two entrepreneurs who did just that Bear Naked Kelly Flatley is the co-owner of the all-natural snack food business, Bear Naked. When her business was young, she didn t go out and rent a large space to manufacture her product. No, she negotiated to use the commercial kitchen at a local market after they closed. She manufactured at night and made deliveries to her retail customers during the day. Sure, she worked some crazy hours. Don t most entrepreneurs? That s a concession for not having money. If you re undercapitalized, you may have to get creative and make it up with sweat equity . Newman s Own Years ago, we heard the story of how one of our favorites, Paul Newman, started Newman s Own his food products company that has donated millions to charity. The details here probably aren t fully correct, but that s not as important as understanding what he did. He invested a small amount of money to start his business. He contracted with one company to manufacture the product. Another company sold it to grocery stores. He outsourced almost everything. His business was bringing in millions a year in sales, yet it only had one or two employees! He did all this with very little money, but a whole lot of creativity! You can do it too! ___ Get the tips and tools you need to be a BIGG success! Subscribe to the Bigg Success Weekly it s FREE! ___ Next time, we ll discuss how something as simple as the font you choose can get people to do what you want. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00256-110308.mp3 Related posts How To Get Your Customers To Finance Your Business 10 Signs That You Are Ready To Quit Your Job And Start A Business (Image by sufinawaz)
The rules of customer relations are almost universal, but business expert Rick Wilson of MivaMerchant points out, online businesses often unwittingly break the rules. What are these often simple mistakes that they are making, and why do they have such a profound effect upon sales?
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(Part 2 - so its 2 podcasts - LOL) If you listen to ONE podcast....this should be it! 4 steps to blasting through your ceiling to achieving internet marketing success. Based on Chris Rempel, The Lazy Marketer's post at http://www.thelazymarketer.com/4steps2fulltime/
This Podcast is on the topic of The Impression of Increase. Successful people in all walks of life understand that It is critical that everyone you meet be left with an impression of increase. In simple terms, this refers to leaving them in a better place then where you found them. The people you meet in turn feel grateful to know you and want to be around you to absorb this positive energy in a world which unfortunately tends to be rather negative. Successful people also understand they need to lead by example and leave the impression that they are indeed an advancing person. I am sure you would agree that someone who does not themselves believe they are advancing will have a hard time leaving others with the impression of increase. I am going to share some important ideas with you in this pod cast so I suggest you get a pen and paper handy because you are going to want to take down some notes. With Gratitude and Abundance, Ray Stendall AKA “The Catalyst” http://www.yourgreatmind.com/blog
If you listen to ONE podcast....this should be it! 4 steps to blasting through your ceiling to achieving internet marketing success. Based on Chris Rempel, The Lazy Marketer's post at http://www.thelazymarketer.com/4steps2fulltime/
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http://www.onlinesuccess4all.com Stop giving away your life. Start making money from home. A home based business with free internet marketing tools, and products in a billion dollar industry. Be your own boss and retire early.Author: vmark50 Tags: make money start a business home based business work at home internet business making money business opportunity network marketing mlm Posted: 20 August 2008 Rating: 0.0 Votes: 0
In this podcast you will discover some important secrets on setting goals the way the “Greats” do Most people settle for what they think they can get or what they know they can get! Few really focus on what they really want and that is why so many people go to the grave with the music still playing wishing they had more time…Listen to this pod cast and discover how to set goals and how to relate the goals to a strategy that supports your purpose that we discussed in previous pod casts I hope you enjoy this and as always look forward to your comments With Gratitude and Abundance, Ray Stendall AKA “The Catalyst” Http://www.yourgreatmind.com/blog
In this podcast you will discover 30 different questions that will assist you in figuring out why it is that you are here on this beautiful planet. There is an old saying that the two most important days of a person’s life is the day they were born and the day they knew why. I encourage you to listen to this podcast and see if A) what you are doing right now passes the test and B) Perhaps discover what your real purpose is. I hope you enjoy this and as always look forward to your comments. With Gratitude and Abundance, Ray Stendall AKA The Catalyst http://www.yourgreatmind.com/blog
Living a life not on purpose is chaotic at best. This podcast will give you a few ideas about why it is very important to discover your purpose and then how to align you goals and your strategy with your purpose. Your goals support your strategy and your strategy supports your definite chief aim or master purpose. Your purpose should be grand enough that it will take your whole lifetime to achieve. Everyday you exchange your time on this planet for something I want to help you ensure it is on purpose so you obtain fulfillment, joy and more money than you think is possible today by offering a valuable service that is in demand. Hope you enjoy this and I welcome your comments Ray Stendall AKA The Catalyst http://www.yourgreatmind.com/blog
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