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Internal Communications Videos
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Videos 1 to 15
For Immediate Release Interview: Martin Silman, ATT, on Corporate Social Networking in Europe - 11/11/08For Immediate Release Interview: Martin Silman, ATT, on Corporate Social Networking in Europe - 11/11/08
from For Immediate Release Podcast
November 11, 2008

Neville Hobson talks to Martin Silman, Executive Director, ATT Global Concept Marketing, about 'Enterprise 2.0,' a new survey on corporate social networking in Europe.
For Immediate Release Interview: Dave Armon with Jim Fong on PR Newswire Study - 10/08/08For Immediate Release Interview: Dave Armon with Jim Fong on PR Newswire Study - 10/08/08
from For Immediate Release Podcast
October 11, 2008

Shel Holtz chats with PR Newswire's president, joined by the president of the research firm that conducted a study on the pickup of press releases.
For Immediate Release Interview: Francois Gossieaux on The Tribalization of Business - 10/08/08For Immediate Release Interview: Francois Gossieaux on The Tribalization of Business - 10/08/08
from For Immediate Release Podcast
October 08, 2008

Shel Holtz chats with Francois Gossieaux who worked with Deloitte to produce a study on the value of effective online business communities.
For Immediate Release Interview: Niall Cook - 10/07/08For Immediate Release Interview: Niall Cook - 10/07/08
from For Immediate Release Podcast
October 07, 2008

Shel Holtz chats with Hill and Knowlton's Niall Cook about his new book addressing Web 2.0 behind the firewall.
Empowering employees through internal communications by making your employees evangelists, plus using bottom line strategy to produce resultsEmpowering employees through internal communications by making your employees evangelists, plus using bottom line strategy to produce results
from Cover Story- Public Relations Podcast that covers Social PR, Crisis Management, Branding, PR 101 & More
October 01, 2008

Gordon Rudow, CEO of Bonfire Communications, discusses empowering employees through internal communications by making your employees evangelists, plus using bottom line strategy to produce results and utilizing case studies.
For Immediate Release Interview: Jane Rowe - 09/17/08For Immediate Release Interview: Jane Rowe - 09/17/08
from For Immediate Release Podcast
September 17, 2008

Jane Rowe talks with David Phillips about introducing conversational marketing at Hamelin Paperbrands.
For Immediate Release Interview: Zembly CTO Todd Fast - 08/29/08For Immediate Release Interview: Zembly CTO Todd Fast - 08/29/08
from For Immediate Release Podcast
August 29, 2008

Todd Fast describes Zembly, a social application tool with communication implications from Sun Microsystems.
For Immediate Release Interview: Maggie Fox and Geoff Livingston - 07/21/08For Immediate Release Interview: Maggie Fox and Geoff Livingston - 07/21/08
from For Immediate Release Podcast
July 21, 2008

Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss Social Media Group's acquisition of Livingston Communications, announced today.
For Immediate Release Interview: Peter Shankman of Help A Reporter Out - 07/11/08For Immediate Release Interview: Peter Shankman of Help A Reporter Out - 07/11/08
from For Immediate Release Podcast
July 11, 2008

HARO founder Peter Shankman reviews the history and status of Help A Reporter Out, which connects journalists with subject matter experts.
For Immediate Release Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings - 07/09/08For Immediate Release Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings - 07/09/08
from For Immediate Release Podcast
July 09, 2008

SabreTown is an internal social network developed for Sabre employees that is now available for other companies. Corporate Communications Sr. VP Al Comeaux describes the system and the impact it has had on Sabre Holdings.
Retailer Best Buy internal social network gives employees voice and management insightsRetailer Best Buy internal social network gives employees voice and management insights
from Marketing Edge
January 28, 2008

Time 14:03 Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company. The result, more information, more issues, more solutions, more ideas, more impact and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. I visited Best Buy to interview Gary and Steve who are now senior managers for social technology based on the success of their 18 month experiment. They acknowledge that their focus on listening to the type of environment the employees wanted was essential for the employees participation. Without that they knew they would have nothing. Here’s my take on what they found as essential elements to a successful corporate social network platform. Bottom up process to let users of the site help build the platform Management that is willing to discover what their employees are capable of innovating A willingness to act on the good ideas hashed out in the conversation of the group Listen all the time to the conversations inspired by the users. On a technology note, Blue Shirt Nation was built with the open source code Drupal www.drupal.org. I will have more on this topic at a presentation I’m giving at the Society for New Communications Research NewComm Forum www.newcommforum.com April 22-25, in Sonoma County, CA – A host of great speakers including Shel Holtz, Paul Gillin, and Joseph Jaffe among others. Get in on the January book giveaway the New Influencers by emailing me at Marketingedge@providentpartners.net and in the subject line put New Influencers. Good luck the drawing is January 31.



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