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Herbie Calves, Vice President of Sports Marketing, Timex. Catalyst Account Director Rob Bronfeld speaks with Herbie about the launch of the Timex Ironman iControl and the strategic media relations campaign they are executing to engage their audience with the latest fully functional sports watch that wirelessly controls your iPod through the face of the watch. The media relations campaign which is blending traditional and emerging media, is helping to generate unmatched exposure for the brand and showcases a true ROI for Timex. catalyst public relations timex ironman icontrol catalyst public relations