Integrated Media Measurement Videos
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Nielsen teamed with Integrated Media Mesurement Inc. to create the first out-of-home national television rating system, the companies announced yesterday. IMMI uses cell phones to measure consumers' media consumption wherever they happen to be, making it possible to track viewing in locations like gyms, offices, and bars.The full press release can be viewed here. Andy interviewed Steve Jurvetson at the AlwaysOn conference about IMMI, one of the companies where his premier venture capital group Draper Fisher Jurvetson has invested. Jurvetson also talked about other exciting companies in DFJ's portfolio, like women's lifestyle site and Web 2.0 success story Glam. The site has rocketed past competitor iVillage to become one of the top 15 most popular Web sites in the United States, receiving more U.S. impressions per day than Facebook, Jurvetson says.--Kelsey Blodget, Associate Producer

In this episode John Federico, Steve Hatch and Ken Gellman discuss: Events: Steve may be attending the Web 2.0 Conference in San Francisco in April while John is planning to attend Web 2.0 NY on January 31st to see our friend Craig Calder of Yovia speak on the topic of monetizing social media and word of mouth. Yahoo s continued troubles. The New York Post (always an accurate barometer of happenings in new media. Ahem ) reports that takeover candidates include AOL, AT re not so sure how well the model is working for them... Ken would have commented, but he accidentally muted his mic. Not surprising, digital music sales are up and CD sales are down. The problem? The intensity of growth in digital is not going to supplant the losses in physical retail. Last.fm to offer free music streaming of 3.5 million tracks on-demand. No wating. Unsigned artists will be paid directly by Last.fm and the record companies will share in the advertising revenue. This will be a model to follow. Are you bored with the included 58 songs in Rock Band? You can buy more at $2 each on the Xbox Live Marketplace - costing more than 100% more than a track the iTunes Store or the Amazon MP3 Store. Steve points out that if the music industry were a bit more creative, they could find plenty of additional outlets for packaged music. Who would - who could - who should - buy the New York Times, should the company be in play? Murdoch? Should the government save it? We think not John Ellis thinks it should be Google. John Battelle thinks that it should be Google.org. Steve thinks that a Google/New York Times marriage would be too much of a culture shock for the folks at the Times. John thinks not - the NYT has been making numerous investments including its most recent investment in Automattic. Verizon Wireless announces its first Open Developer Conference, March 19th - 20th WPP invested in Integrated Media Measurement, a company that uses software on cell phones to measure TV and Radio consumption. SO much better than Arbitron s Portable People Meter approach. Of course, neither solution does anything for user generated content as you ll have to pay substantiable dollars to work with either of these companies. Journey (wow. remember Journey?) has found its new lead singer. On YouTube. Don t stop believin Our music is Democracy from Alexander Blu. Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also find us on FaceBook visit us and become a fan. Be sure to stop by http://www.odmcast.com to complete our listener survey - we d really appreciate it. For partner or sponsor information, contact jaf AT newrules DOT com. If you weren t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.) Technorati Tags: Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, Google, Google Android, iPhone, Apple, Alexander Blu, FaceBook, iTunes, Amazon MP3 Store, Last.fm, CBS, WPP, Integrated Media Measurement, Investments, VC, Venture Capital, Journey, Music, Spiral Frog, Yahoo, New York Times, NYT, NY Times, John Ellis, John Battelle, Google.org, RealClear Markets, Federated Media, Arbitron, Portable People Meter, Media Measurement, Craig Calder, Yovia, Web 2.0 NY, Web 2.0 Conference, Rock Band, Harmonix, XBox Live Marketplace, Verizon Wireless Open Developers Conference, YouTube, Jobs, Careers, Career Development