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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business. Show Notes 00:34 Terry opens the show 01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday s Blue Jays game. 02:50 Terry talks about Third Tuesday s in June across Canada. He asks listeners to check out Joseph Thornley s Blog at propr.ca 03:51 Terry plugs Podcasters Across Borders 06:18 Keith Talks about CMA s word of mouth marketing Conference: Mass to Grass 07:23 Julie talks about her participation in Luminato 09:42 Terry introduces the main topic of discussion: creativity in pitching new business 11:06 Julie talks about some tricks Maverick uses 16:38 Keith talks about a three stage process Veritas went through to pitch a client 19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada 23:36 Julie shows that experience and credentials won t necessarily get you the win 25:28 Terry talks about the importance of connecting with a client and how important chemistry is 28:13 Terry describes TFC s Molson pitch and building a train set in the board room 30:32 Terry reads the comment from John Unkart of Michigan, USA 31:49 Julie, Keith and Terry respond 34:42 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry s BIG WIN, character blogs and social media s impact on public relations. Show Notes 00:25 Dave introduces the Show 01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley 02:45 Dave mentions Terry s BIG WIN! 03:51 Terry tells us about winning the Leacock Medal for Humour References: Terry s Website - Home of the Best Laid Plans The News Release Link to CBC.ca s Ontario Today Archives Buy The Best Laid Plans Online About PLR 08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster s Across Boarders, Mark Blevis and Bob Goyetche 09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree 11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel An episode of Jiminy Glick 18:13 Dave introduces the topic of social media s impact on public relations 27:59 Terry Wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion. Keith McArthur and Terry Fallis were unable to join the IPR gang this evening. Show Notes 00:34 Dave introduces the show 01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics. 03:56 Martin references The Sweet Smell of Success 04:10 Julie introduces the topic of Firing a Client 04:40 Julie goes over the four warning signs that you may have to fire your client: 1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior The IPR Panel discusses their experiences relating to firing clients 27:27 Dave asks the question: How do you fire a client? 28:43 Martin Mentions the word compunction 31:00 Dave concludes the show Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode of Inside PR was produced by Samantha Lovelace.

Stepping outside podcasting s echo chamber. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, June 27, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad MEDIA MONITORING MINUTE A word from Chip Griffin, CEO of Custom Scoop, New Comm Road s sponsor. For a free trial of Custom Scoop s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad LATEST NEWS: Recap of Podcasters Across Borders. Meeting with podcasters Mitch Joel, from the Six Pixels of Separation, the Twist Image Podcast; Donna Papacosta, from the Trafcom News Podcast; and Terry Fallis, from the Inside PR Podcast. Organized by Mark Blevis and Bob Goyetche from the Canadian Podcast Buffet. My talk on Managing Your Social Media. * PAB photos from Mark Kulik, host of the pets.ca and photography.ca podcasts. NEW COMM ROAD MAP How to step out of podcasting s echo chamber. Evangelize outside your regular online network. Here are some groups/people/places to start: A club, organization, or religious group that you belong to. A nearby elementary, middle school, or high school. Talk to the teachers or PTO about setting up a podcast for the school or your child s class. A local college or adult education center. Does the school s communications program have a class on new media or podcasting? Offer to do a presentation or teach a class. Your local cable access station. Your municipal officers/politicians. Perhaps create a podcast for someone running for school committee or city council. Your family. Interview a different member of your family each week and turn the interviews into a podcast. Don t get hung up on explaining the technology at first. Concentrate on the benefits for that person or organization, using the you know when ? style. Dispel the common misconception that you ll need an iPod to listen to a podcast. Explain podcasting using concepts people are likely to understand quickly. For example: It s like Internet radio that you can listen to whenever and wherever you want. It s an audio version of TiVo. Show the people you re talking to that there are podcasts in the subjects they are interested in. Ask them about their hobbies and direct them to relevant podcasts. If you are presenting on podcasting a conference, really make an effort to be welcoming to newcomers. Seek out their questions. Spend some time with them after their presentation. OTHER PODCASTS MENTIONED Just One More Book FrenchPodClass ClipPodcast NOTES Visit the New Comm Road Travelers group in Facebook. This show can also be found on Blubrry. MUSIC From GarageBand.com: Still Holding On, by Rantings of Eva From the Podsafe Music Network: You Don t Need an iPod, by Uncle Seth CONTACT US Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 222-9130 Technorati Tags: Boston, Bryan Person, New Comm Road, Custom Scoop, Podcasters Across Borders, PAB2007, Mitch Joel, Six Pixels of Separation, Donna Papacosta, Trafcom News Podcast, Terry Fallis, Inside PR Podcast, Uncle Seth, Just One More Book, ClipPodcast, Vivian Vasquez, FrenchPodClass, Christopher Penn LISTEN Running time: 20:59 Direct download this episode, or listen using the player above!