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From : Inside PR
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College s unconference, and discuss comments and questions from several individuals Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and several others. Show Notes: 00:23 Terry opens the show. 02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media. 08:12 Question from Joe Thornley of Thornley Fallis Communications on, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven. 12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging. 18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing. 24:20 Question on whether you can shape the conversation in the blog world like you can in media. 28:04 Question on how students just starting out can get noticed in the world of social media. 34:23 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Thu, 13 Nov 2008 18:10:20 -0500 Inside PR # 137 - Wednesday, November 12, 2008 12154193 http://www.mefeedia.com/entry/inside-pr-136-wednesday-november-5-2008/12154193/
From : Inside PR
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov. Show Notes 00:27 Terry opens the show 02:37 Terry reminds us once again about Talk is Cheap, Centennial College s unconference, on November 12, where Inside PR will be recording a show in front of an audience. 04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners. 04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College. 05:54 Terry introduces a second comment from Francis Wooby. 06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy. 07:11 Terry discusses Francis comment. 08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show. 09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn? 10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities. 13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn. 17:22 Martin lends his perspective on dealing with the current economic situation. 21:44 Martin talks about clients reactions to the economic downturn. 22:26 Julie discusses clients reactions to the economic downturn. 23:43 Terry talks about clients reactions to the economic downturn. 24:53 Terry continues the discussion on clients reactions. 26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office. 29:36 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 05 Nov 2008 00:15:47 -0500 Inside PR #136 - Wednesday, November 5, 2008 12042961 http://www.mefeedia.com/entry/inside-pr-135-wednesday-october-29-2008/12042961/
From : Inside PR
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the grunt work? Show Notes 00:25 Dave opens the show. 01:00 Dave reminds us about Talk is Cheap, Centennial College s unconference, on November 12. Inside PR will be recording a show at the conference in front of an audience. 02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the grunt work? 04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people. 06:56 Martin talks about maintaining your skills. 11:48 Dave discusses people who may be good at PR, but not at managing. 15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already. 16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility. 17:46 Julie talks about delegating authority, but not responsibility. 18:48 Julie introduces the second tip: Get under the skin of the client. 21:32 Martin discusses a third tip: Listening and questioning. 22:32 Dave gives a run-down of things that are important. 25:14 Julie discusses the need for senior practitioners to lead. 27:48 Dave mentions a credo he has which came out of a review with Joe Thornley. The Three D s : 1) Delegate 2) Demand 3) Deliver 29:27 Julie mentions a fourth D : Do. 29:54 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 29 Oct 2008 11:31:14 -0400 Inside PR #135 - Wednesday, October 29, 2008 11990377 http://www.mefeedia.com/entry/inside-pr-134-wednesday-october-22-2008/11990377/
From : Inside PR
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business. Show Notes 00:26 Martin opens the show. 01:29 Martin mentions that Talk is Cheap, Centennial College s unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience. 02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program. 07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com. 08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki. 09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have provided social media marketing examples and links in the right way. 11:00 Martin talks to blogger relations. 11:16 Dave talks to blogger relations. 13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year. 14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business. 15:55 Dave mentions that you have to ask yourself if you are F.B.O. (the First, Best or Only). You have to ask yourself what your story is and how you are unique. 20:20 Martin discusses how to reach the people you want to reach (such as media people). 24:46 Dave discusses having modest expectations. 26:49 Dave mentions Mabel s Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them. 28:10 Martin talks about trends. 30:17 Dave mentions the CBC show Dragon s Den, where people come in and pitch their business ideas to potential investors. 31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry. 32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate. 33: 39 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 22 Oct 2008 11:15:10 -0400 Inside PR #134 - Wednesday, October 22, 2008 11914983 http://www.mefeedia.com/entry/inside-pr-133-wednesday-october-15-2008/11914983/
From : Inside PR
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada. Show Notes 00:26 Dave opens the show. 01:56 Terry mentions the WKRP episode that featured the Thanksgiving Turkey Drop . 03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into insideprcomments@gmail.com. 04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada. 07:10 Dave mentions that bigger PR agencies such as Hill s post, quoted from an article in the Harvard Business Review. 17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts. 23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible. 29:08 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 15 Oct 2008 14:15:39 -0400 Inside PR #133 - Wednesday, October 15, 2008 11877714 http://www.mefeedia.com/entry/spos-125-six-pixels-of-separation-the-twist-image-podcast-1-206-666-6056-work-2-0-with-niall-cook/11877714/
From : Six Pixels of Separation - Marketing and Communications Insights Podcast - By Mitch Joel at Twist Image
Welcome to episode #125 of Six Pixels Of Separation - The Twist Image Podcast. While I was supposed to meet Niall Cook (author of Enterprise 2.0) in person, we wound up doing a phone conversation on the future of work, how companies are dealing with these social tools and what you need to know about it. It's a twenty-minute plus conversation and there are lots of kernels of truth and knowledge for you to play with and bring it into the office. On top of that, there is a Six Points of Separation on ways to make Work 2.0 work for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #125 - Host: Mitch Joel. Running time: 44:00. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The Best Practices In Social Media Marketing Writing Project. Prizes too: Apple iPod Shuffle 1gb. Always Be Testing Bryan Eisenberg. Word of Mouth Marketing Andy Sernovitz 4 copies. Is Digital Marketing recession proof? send in your audio comments for a future episode of Six Pixels of Separation. Heidi Miller - Knight News Challenge. EveryBlock - Adrian Holovaty. In conversation with Niall Cook author of Enterprise 2.0 - Worldwide Director of Marketing Technology at Hill Six Ways To Get Your Company Excited About Social Tools: 1. Choose only one tool. 2. Hype it up. 3. Run a beta group. 4. Make it fun. 5. Me too model. 6. Follow-up. Music from the Podsafe Music Network. Alice Cooper No More Mr. Nice Guy Live at Montreux. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #125 - Host: Mitch Joel. Tags: adrian holovaty advertising alice cooper always be testing andy sernovitz apple awakening the entrepreneur within best practices in social media marketing blog blogging bryan eisenberg business david jones digital marketing emyth revisited enterprise 20 everyblock facebook facebook group foreword thinking google harpercollins canada heidi miller hill and knowlton inside pr ipod shuffle itunes jay moonah knight news challenge marketing mass media media driving michael gerber motivational books niall cook online social network podcast podcasting podsafe music network pr works six pixels of separation social media marketing social tools twist image twitter web 20 word of mouth marketing book work 20 ]]> Sun, 12 Oct 2008 15:54:05 -0400 SPOS #125 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Work 2.0 With Niall Cook 11874172 http://www.mefeedia.com/entry/spos-125-six-pixels-of-separation-the-twist-image-podcast-1-206-666-6056-work-2-0-with-niall-cook/11874172/
From : Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image
Welcome to episode #125 of Six Pixels Of Separation - The Twist Image Podcast. While I was supposed to meet Niall Cook (author of Enterprise 2.0) in person, we wound up doing a phone conversation on the future of work, how companies are dealing with these social tools and what you need to know about it. It's a twenty-minute plus conversation and there are lots of kernels of truth and knowledge for you to play with and bring it into the office. On top of that, there is a Six Points of Separation on ways to make Work 2.0 work for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #125 - Host: Mitch Joel. Running time: 44:00. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The Best Practices In Social Media Marketing Writing Project. Prizes too: Apple iPod Shuffle 1gb. Always Be Testing Bryan Eisenberg. Word of Mouth Marketing Andy Sernovitz 4 copies. Is Digital Marketing recession proof? send in your audio comments for a future episode of Six Pixels of Separation. Heidi Miller - Knight News Challenge. EveryBlock - Adrian Holovaty. In conversation with Niall Cook author of Enterprise 2.0 - Worldwide Director of Marketing Technology at Hill Six Ways To Get Your Company Excited About Social Tools: 1. Choose only one tool. 2. Hype it up. 3. Run a beta group. 4. Make it fun. 5. Me too model. 6. Follow-up. Music from the Podsafe Music Network. Alice Cooper No More Mr. Nice Guy Live at Montreux. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #125 - Host: Mitch Joel. Tags: adrian holovaty advertising alice cooper always be testing andy sernovitz apple awakening the entrepreneur within best practices in social media marketing blog blogging bryan eisenberg business david jones digital marketing emyth revisited enterprise 20 everyblock facebook facebook group foreword thinking google harpercollins canada heidi miller hill and knowlton inside pr ipod shuffle itunes jay moonah knight news challenge marketing mass media media driving michael gerber motivational books niall cook online social network podcast podcasting podsafe music network pr works six pixels of separation social media marketing social tools twist image twitter web 20 word of mouth marketing book work 20 ]]> Sun, 12 Oct 2008 15:54:05 -0400 SPOS #125 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Work 2.0 With Niall Cook 11838787 http://www.mefeedia.com/entry/inside-pr-132-wednesday-october-8-2008/11838787/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates. Show Notes 00:27 Terry opens the show. 01:40 Martin introduces the topic of discussion: The current state of the economy. 02:26 Martin mentions Richard Edelman s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story. 02:43 Martin talks about putting media stories, such as this one, into human terms. 03:05 Terry talks to responsible reporting. 05:35 Dave talks about business reporting and the connection to PR: getting your message through. 07:34 Martin brings up the topic of Canadian media s tendency to tag onto the bigger US stories. 16:18 Terry discusses the US Presidential debate. 18:26 Martin discusses the US Vice-Presidential debate. 20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well. 21:37 Dave discusses the VP debate. 23:37 Terry discusses the recent Canadian Prime Minister debate. 32:37 Martin discusses the effects of the online world on politics. 33: 05 Dave discusses the online world and politics. 35:19 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 08 Oct 2008 10:31:01 -0400 Inside PR #132 - Wednesday, October 8, 2008 11767376 http://www.mefeedia.com/entry/inside-pr-131-wednesday-october-1-2008/11767376/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it. Show Notes 00:33 Dave opens the show. 01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways. 03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa. Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0. 05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College. 06:47 Harvey s comment proposes a topic for the show: Defining how broad the scope of public relations actually is. 08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications. 08:48 Terry talks about Media Relations. 09:14 Terry discusses Government Relations. 10:05 Julie talks about Stakeholder Relations. 11:26 Julie discusses Investor Relations. 12:10 Terry discusses Investor Relations. 12:45 Dave talks about Internal/Employee Communications. 14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing. 15:56 Julie discusses writing. 16:20 Julie talks about a second PR tactic; event management. 20:04 Terry discusses two other PR tactics; media intelligence and media preparedness. 22:40 Terry discusses the final PR tactic; social media and the online space. 27:18 Terry summarizes the show topic. 27:55 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 01 Oct 2008 21:25:19 -0400 Inside PR #131 - Wednesday, October 1, 2008 11674969 http://www.mefeedia.com/entry/inside-pr-130-wednesday-september-24-2008/11674969/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing. Show Notes 00:27 Terry opens the show. 2:24 Housekeeping: Terry introduces the first of two comments. Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up. *Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on Itunes. We are looking into it.* 5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM). 10:06 Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire. 10:33 Martin talks about WOM. 11:03 Terry talks about WOM. 11:56 Terry reads from Agent Wildfire s website. 12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer. 14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter. 17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell s book, The Tipping Point. 22:50 Terry mentions Sean Moffitt s involment with WOMMA and his blog Buzz Canuck. 23:45 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 24 Sep 2008 13:12:06 -0400 Inside PR #130 - Wednesday, September 24, 2008 11674970 http://www.mefeedia.com/entry/inside-pr-129-wednesday-september-17-2008/11674970/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business. Show Notes 00:26 Martin opens the show 02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business. 02:58 Martin introduces the first sign: When you love your job but hate going into work 05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot 06:38 Martin discusses the third sign: Taking the little things too seriously 10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency 14:08 Martin discusses the last sign: An entrepreneurial calling 20:09 Martin recaps the five signs you should start your own PR business. 21:20 Martin and Julie close the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 17 Sep 2008 13:04:09 -0400 Inside PR #129 - Wednesday, September 17, 2008 11493704 http://www.mefeedia.com/entry/inside-pr-128-wednesday-september-10-2008/11493704/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine. Show Notes 00:28 Terry opens the show. 01:25 Terry introduces a comment from Volodymyr Dehtyarov. 02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients. 05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts. 06:16 Martin discusses the first category; time tracking. 08:56 Julie talks to time tracking. 11:42 Terry talks to time tracking. 18:50 Terry introduces the next category; media monitoring tools. 19:07 Julie discusses her preferred tools for media monitoring. 1. Google 2. Infomart 3. Cision 21:28 Martin talks to media monitoring. 25:19 Terry introduces the third category; media list development tools such as MediaNetCentral. 26:10 Martin talks to media list tools. 28:22 Julie talks to media list tools. 29:39 Martin discusses subscription tools including Media Relations Rating Points. 30:58 Julie talks to project management tools she uses. 32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn. 34:13 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 10 Sep 2008 01:00:48 -0400 Inside PR #128 - Wednesday, September 10, 2008 11288537 http://www.mefeedia.com/entry/inside-pr-127-wednesday-september-3-2008/11288537/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog. Show Notes 00:31 Dave opens the show. 01:22 Martin introduces the week s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel). 02:23 Terry introduces the first best practise: Honesty. 04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog. 12:38 Martin introduces the second best practise: Conversation. 15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald s Corporate Social Responsibility Blog. 19:53 Julie asks the other s opinions on anonymous posts 20:41 Martin talks about the president of Whole Foods slagging his competition anonymously. 21:44 Dave introduces the fourth best practise: Measurement. 28:27 Julie introduces the fifth best practise: Commitment. 31:38 Dave talks to commitment. 34:21 Dave refers to Joe Jaffe as the go-to guy for commitment. 35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment. 35:39 Terry Closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman. ]]> Wed, 03 Sep 2008 17:06:27 -0400 Inside PR #127 - Wednesday, September 3, 2008 11133383 http://www.mefeedia.com/entry/inside-pr-126-wednesday-august-27-2008/11133383/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33. Show Notes 00:25 Terry opens the show. 01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O'Reilly. 04:17 Terry introduces the idea of pulling out old discussions. 05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Foods. 07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines. 12:24 Terry talks to crisis planning and communications strategy. 13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006. 13:35 Issues management and crisis management are defined. 15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan. 17:28 Terry references the Tylenol crisis. 19:27 Dave talks about speed to communications. 21:17 Terry talks about owning the crisis. 22:14 Dave discusses repairing images in a time of crisis. 26:27 Terry talks about the use of SM in crisis communications. 26:52 Terry talks to training. 28:50 Terry wraps the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This episode of Inside PR was produced by Janna Guberman. ]]> Wed, 27 Aug 2008 14:30:00 -0400 Inside PR #126 - Wednesday, August 27, 2008 11059906 http://www.mefeedia.com/entry/inside-pr-125-wednesday-august-20-2008/11059906/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat. Show Notes 00:28 Dave introduces the show. 01:53 Dave reads a comment from Nathaniel Ragan. 04:58 Dave reads a comment from Robert Moffat. 05:53 Dave introduces the main topic of discussion for this Inside PR. 06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008. 11:23 Dave describes what a key message is. 15:05 Dave reviews steps to writing Key Messages: 16:00 Planning 19:09 Assembling the facts/proof points 20:55 Testing the messages 22:42 Rehearsing the conversation 27:26 Training the spokes person on the Key Points 31:19 Dave talks about Q Roger Dey is our announcer. This week’s episode was produced by Samantha Lovelace. ]]> Wed, 20 Aug 2008 21:45:40 -0400 Inside PR #125 - Wednesday, August 20, 2008 10989764 http://www.mefeedia.com/entry/inside-pr-124-wednesday-august-13-2008/10989764/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch. Show Notes 00:28 Terry opens the show. 02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca. 04:07 Brendan explains how JournalistSource.ca works. 05:10 Brendan talks to JournalistSource.ca s competition. (Ref: Haro, Pr Leads) 07:18 Brendan talks about feedback they have been receiving. 11:00 Bob wraps up the interview. 11:29 Terry does a little promo for JournalistSource.ca. 14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates. 15:21 Terry talks about IPR numbers. 16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum. 20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done. 23:30 Martin talks about how Palett is working towards reducing e-waste. 26:11 Martin and Terry take a look at the email pitch. 30:06 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Samantha Lovelace. ]]> Wed, 13 Aug 2008 01:10:25 -0400 Inside PR #124 - Wednesday, August 13, 2008 10927825 http://www.mefeedia.com/entry/inside-pr-123-wednesday-august-7-2008/10927825/
From : Inside PR
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Terry Fallis and Julie Rusciolelli discuss the market reality for talent in agencies. Show Notes 00:29 Dave opens the show. 01:42 Dave starts the conversation about the reality of the market for agency talent. 04:19 There are four core responsibilities in the agency market: account service, account management, account leadership and agency leadership. 04:58 Dave summarizes account services responsibilities. 08:12 Terry begins the talk on account management. 13:58 Dave defines the account management responsibilities. 15:13 The panel discusses the account leader and account leadership. 26:22 Dave sums up with group and agency leadership and the ultimate responsibility of being in these roles. 33:18 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Samantha Lovelace. ]]> Thu, 07 Aug 2008 16:56:53 -0400 Inside PR #123 - Wednesday, August 7, 2008