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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the importance of fit and personality in an agency and how to know when a potential hire will fit in . Show Notes 00:37 Terry opens the show. 01:51 Terry talks about the iTunes issue. 02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications. 04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will fit in ? 06:16 Martin talks about Caliper Canada and Caliper testing. 07:37 Julie talks about her experiences using the test. 14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues. 18:52 Julie opens talks on how you know a person is going to fit in . 22:33 Martin tells a great story about getting a fantastic reference for a new employee. 23:34 Julie talks about why she does not trust references. 25:01 Terry talks about how he gets a sense for an employee s potential fit. 27:19 Terry talks about coaching. 28:44 Julie and Martin give their last 2 cents on the matter. 31:12 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date. Show Notes 00:34 Dave opens the show. 02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date. 03:40 Martin talks about something Palette has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin's CPRS mentee. 05:14 Dave opens talks about the demand for training. 05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses. 08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns. 13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money. 13:42 Martin talks about staying at a job out of fear of change and complacency. 14:31 Martin and Julie discuss their thoughts on the APR accreditation. 17:24 Julie talks about IABC and CPRS. 18:43 Dave introduces the discussion on budgeting for training. 22:56 Julie opens the talks on mentoring. 34:08 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices. Show Notes 00:27 Dave introduces the show. 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels. 06:36 He mentions the empowerment trend of the 1980's. 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices. 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt. 15:26 Dave starts the talk on internal communications and transparency. 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference. 23:34 Dave uses WestJet as a great example of employee empowerment. 31:05 Martin talks about how certain, older companies communicate only through lawyers. 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed. 33:36 Dave talks about the perceived power of social media. 35:22 Martin talks about advising v. reacting as a PR counselor. 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin. 40:19 Dave ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm. Show Notes 00:27 Terry opens the show. 02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly. 03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario. 04:27 The main topic is introduced: Best practices in introducing new employees to your firm. 04:48 Dave reviews the three main points of discussion: Doing the little things right Using the buddy system The client briefing and talks to getting those little things done. 08:51 Julie talks about the buddy system that they use at Maverick. 12:06 Terry talks about the lack of orientation programs in smaller public relations agencies. 16:15 Dave talks about the Hill and Knowlton beer cart orientation method. 16:48 Terry brings up briefing new employees on ALL the company s clients and client projects. 19:38 Julie talks about her 14 day deliverable orientation strategy. 24:26 Dave mentions the importance of leadership for new employees not from an agency background. 28:33 Dave welcomes Dave Fleet to the PR fraternity and ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company s internal practices. Show Notes 00:27 Dave introduces the show 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his contribution to the show at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd s For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels 06:36 He mentions the empowerment trend of the 1980 s 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company s internal practices 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt 15:26 Dave starts the talk on internal communications and transparency 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett s discussion at the Counselors Academy Conference 23:34 Dave uses WestJet as a great example of employee empowerment 31:05 Martin talks about how certain, older companies communicate only through lawyers 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel s twitter feed 33:36 Dave talks about the perceived power of social media 35:22 Martin talks about advising v. reacting as a PR counselor 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin 40:19 Dave ties up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency. Show Notes 00:27 Terry opens the show 01:09 Terry tells us about Podcasters Across Borders 03:34 Dave introduces the comment from David Silverman of Outpost out of the UK 05:01 Dave sets up the main topic of discussion for this week s Inside PR: Four ways to turn your boutique agency into a Super-Star agency 05:13 Tip #1 - Build new practices by hiring experts. 06:43 Terry uses the hiring of Michael O Connor Clarke to illustrate the effectiveness of this tip 09:58 Martin brings up the importance of being flexible in specialization 11:15 Tip #2 - Build experience in new areas by working with smaller clients and consider it an investment 14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008. Show Notes 00:27 Dave introduces the show 01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend 02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business 02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job 04:48 Julie makes a comparison between new business gathering and hunting 07:24 Dave talks about his experiences while working at a larger firm 10:30 Terry draws the conclusion that New Business is best worked on by everyone. 16:22 Dave talks about circumstances where having new business hunters worked 18:58 The panel talks about how agencies organize to deal with client work 22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place 27:30 Silo structures are referenced 31:46 The panel talks about how companies can be organized around certain Sr. people or the company s Rainmakers 39:25 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business. Show Notes 00:34 Terry opens the show 01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday s Blue Jays game. 02:50 Terry talks about Third Tuesday s in June across Canada. He asks listeners to check out Joseph Thornley s Blog at propr.ca 03:51 Terry plugs Podcasters Across Borders 06:18 Keith Talks about CMA s word of mouth marketing Conference: Mass to Grass 07:23 Julie talks about her participation in Luminato 09:42 Terry introduces the main topic of discussion: creativity in pitching new business 11:06 Julie talks about some tricks Maverick uses 16:38 Keith talks about a three stage process Veritas went through to pitch a client 19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada 23:36 Julie shows that experience and credentials won t necessarily get you the win 25:28 Terry talks about the importance of connecting with a client and how important chemistry is 28:13 Terry describes TFC s Molson pitch and building a train set in the board room 30:32 Terry reads the comment from John Unkart of Michigan, USA 31:49 Julie, Keith and Terry respond 34:42 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference. Show Notes 00:26 Terry introduces the show 01:44 Terry introduces the comment from Bob Ledrew 03:40 Martin introduces the main topic: What is it with news conferences today? 05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire 07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up 10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson s coming to Toronto to launch a Virgin product in Canada as an example 13:56 Martin Mentions News Theater 18:08 Julie opens up the topic of the future of the news conference 27:11 Terry wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies. Find the article here. Show Notes 00:50 Dave opens the show 02:00 Dave starts the discussion on this week s topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg 03:33 The panel talks about the relationship of PR to the C-Suite 07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow: Encouraging ethical practices Reputation management Contributing to organizational success 13:06 Julie talks about shopping a release 15:57 Dave brings up measurability 17:16 Martin talks about PR s current measurement tools 18:28 Julie talks about lift 22:16 Julie discusses the Study s findings on Agencies of Record 28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies 32:09 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change. Show Notes 00:32 Dave introduces the show 01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca 02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important? 03:49 Keith gets a dig in at Dave for having issues with last week s podcast 04:07 Dave references Kate Trgovac 04:53 Dave talks about Joseph Thornley s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog 08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release. 09:52 Dave and Keith discuss the 5 thoughts on the future of PR : Agencies must become comfortable with the personal branding of employees Agencies need to do a far better job training staff Agencies have to explain to clients that mistakes will happen Agencies must help clients move from reactive to proactive to interactive Agencies must reconsider their core value 40:30 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees. Show Notes 00:30 Terry introduces the show. 02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker. 04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College) 05:24 Rick Weiss asks if it s possible to salvage the image of a company in distress with an excellent PR campaign 09:05 Terry introduces the comment from Guy Skipworth of Mediaco 09:28 Guy Skipworth opens the conversation on titles in agencies 10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important 23:40 Terry starts of the conversation about when to promote an employee. The panel discusses: Promoting from within Skills development Breaking down title boundaries Setting objectives Succession planning Career Planning Retaining Employees Culture Training Reviews 33:13 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees. Show Notes 00:30 Terry introduces the show. 02:45 Keith talks about Interactive Marketing Conference that he is attending n May 15thwith Dave Jones. Chris Anderson, editor-in-cheif at Wired Magazine and author of The Long Tail, is the keynote speaker. 04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College) 05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign 09:05 Terry introduces the comment from Guy Skipworth of Mediaco 09:28 Guy Skipworth opens the conversation on titles in agencies 10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important 23:40 Terry starts of the conversation about when to promote an employee. The panel discusses: Promoting from with inSkills developmentBreaking down title boundariesSetting objectivesSuccession planningCareer PlanningRetaining EmployeesCultureTraining Reviews 33:13 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry s BIG WIN, character blogs and social media s impact on public relations. Show Notes 00:25 Dave introduces the Show 01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley 02:45 Dave mentions Terry s BIG WIN! 03:51 Terry tells us about winning the Leacock Medal for Humour References: Terry s Website - Home of the Best Laid Plans The News Release Link to CBC.ca s Ontario Today Archives Buy The Best Laid Plans Online About PLR 08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster s Across Boarders, Mark Blevis and Bob Goyetche 09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree 11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel An episode of Jiminy Glick 18:13 Dave introduces the topic of social media s impact on public relations 27:59 Terry Wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics. David Jones and Martin Waxman are away. Show Notes 00:24 Terry opens the show 01:24 Julie mentions Terry s appearance in the Toronto Star 02:08 Terry speaks about the Leacock medal 02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail 04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike 12:03 Keith asks about advice to union leaders 13:07 Julie talks about humanizing causes 14:36 Terry mentions role reversal - turning the bad guys (gov t) into heroes through failed communications 17:54 Terry introduces the second political communications topic: The Beijing Olympics 25:29 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion. Keith McArthur and Terry Fallis were unable to join the IPR gang this evening. Show Notes 00:34 Dave introduces the show 01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics. 03:56 Martin references The Sweet Smell of Success 04:10 Julie introduces the topic of Firing a Client 04:40 Julie goes over the four warning signs that you may have to fire your client: 1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior The IPR Panel discusses their experiences relating to firing clients 27:27 Dave asks the question: How do you fire a client? 28:43 Martin Mentions the word compunction 31:00 Dave concludes the show Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode of Inside PR was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian. Martin Waxman is away this week. Show Notes 01:24 Dave introduces the show 01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls and David Weinberger s theory on who owns the Internet No one owns it. Everyone can use it. Anyone can improve it. 06:24 Michael does Inside Proper English: Metaphor V. Simile 09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca 12:17 Terry mentions the importance of strategy over tactics 12:45 Dave talks about the missuses of social media tools 14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103 19:23 Terry tells the listeners about Shel Holtz and Neville Hobson s contribution to IPR 19:52 The ethics debate begins again 27:07 Julie introduces the comment from Garen Stepanian 27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations 37:39 Terry Signs off Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode of Inside PR was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. Show notes 01:24 Dave introduces the show 01:30 Dave reads the comment from Bob Ledrew of Thornley Fallis and writer of the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O'Connor Clarke of Thornley Fallis and the writer of Uninstalled leaves a comment 09:32 Eden Spodek from bargainista.ca leaves a comment 14:33 Keith introduces the comment from Shel Holtz on ethics in PR 27:07 Julie introduces the comment from Garen Stepanian 37:39 Terry signs off Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weeks episode of Inside PR was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience. This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman. Show Notes 00:24 Terry introduces the show 01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil. 01:43 Dave introduces the nights topic: PR in social media 02:46 Dave commences the conversation about who owns social media 06:20 Julie brings up Dove s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns 08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space 08:56 Martin brings up the first main difference between PR and advertising s activities in the space. Advertising does it, PR talks about it. 10:37 Tamera from the audience points out that really the social media space belongs to the customer 12:23 Julie infers that agencies are the flippers on the social media pin ball machine. 14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space 14:15 Dave Ford, from the audience, continues Tamera s argument referencing Dell and Starbucks 15:05 Keith calls social media a cultural revolution 15:36 Martin references Giovanni Rodriguez and DIY 17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in 21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is 23:17 Carman from the audience starts the conversation about the PR/marketer hybrid 25:19 Julie states that the side that knows the client best will win the projects and thus the space 27:25 An unidentified audience member asks about transparency 28:20 Terry goes over some negative outcomes of not being transparent 29:37 Martin mentions having fun in the space and references the Captain Morgan blog 31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space 32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity 33:35 An audience member asks about the difference between PR and Ad in the social media space 35:13 David Ford, from the audience, asks about a recessions effect on the social media space 37:44 Keith answers with if it s working people will spend money on it, recession or not 38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound 39:02 Dave wraps up the show Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weeks episode of Inside PR was produced by Samantha Lovelace.

Listen to Inside PR - Episode 105 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan. Show Notes 00:35 Dave introduces the show and Terry s nomination for the Leacock medal for humour 02:02 Terry tells the story of how he found out he was short listed for the award. See the picture. 03:53 Terry mentions the IPR hacker. 04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com 05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation. 06:27 Julie tells us about her trip to Hawaii. 09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview. 14:57 The topic of interns not wanting to do admin work comes up. 16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her. 22:00 Terry introduces the discussion on Earth Hour as an effective communications tool. 30:54 Terry signs off. Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. Episode #105 of Inside PR was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan. Show Notes 00:35 Dave introduces the show and Terry's nomination for the Leacock medal for humour 02:02 Terry tells the story of how he found out he was short listed for the award. See the picture. 03:53 Terry mentions the IPR hacker. 04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com 05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation. 06:27 Julie tells us about her trip to Hawaii. 09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview. 14:57 The topic of interns not wanting to do admin work comes up. 16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her. 22:00 Terry introduces the discussion on Earth Hour as an effective communications tool. 30:54 Terry signs off. Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. Episode #105 of Inside PR was produced by Samantha Lovelace.