Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change. Show Notes 00:32 Dave introduces the show 01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca 02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important? 03:49 Keith gets a dig in at Dave for having issues with last week s podcast 04:07 Dave references Kate Trgovac 04:53 Dave talks about Joseph Thornley s Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog 08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release. 09:52 Dave and Keith discuss the 5 thoughts on the future of PR : Agencies must become comfortable with the personal branding of employees Agencies need to do a far better job training staff Agencies have to explain to clients that mistakes will happen Agencies must help clients move from reactive to proactive to interactive Agencies must reconsider their core value 40:30 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.
Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of moments where you will have to rewind the Podcast to digest the information and stats that Brett provides. There's also some overly-flattering feedback from Jeanine Arnopoulos over at Pastor Paul s Mission, and Jay Berkowitz from Ten Golden Rules offers up some really cool (and free) online tools to make you a more effective Marketer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #99 - Host: Mitch Joel. Running time: 50:15. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1360 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. WebCom Montreal May 14th, 2008. CMA Canadian Marketing Association - Digital Marketing Conference. Avinash Kaushik - Web Analytics - An Hour A Day - Occam's Razor - Google. InfoPresse Web Analytics Day April 16th. Montreal Geek Dinner with special guest Avinash Kaushik April 15th. CMA Canadian Marketing Association National Convention and Trade Show May 12th 14th. Seth Godin. Dan Ariely - Predictably Irrational. W. Mitchell. Penelope Trunk Brazen Careerist. Shop.org Online Marketing Workshop April 7th 9th Scottsdale, Arizona. ACA Association of Canadian Advertisers Continuing The Conversation. Joseph Jaffe Jaffe Juice Life After The 30-Second Spot Join The Conversation. Audio Comment - Jeanine Arnopoulos Pastor Paul s Mission. Hearts Of Fire Podcast. David Weinberger Joho The Blog The Cluetrain Manifesto Everything Is Miscellaneous. Audio Comment Jay Berkowitz Ten Golden Rules.
