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Videos 1 to 18
Discover the Power of “Soft Squeeze” Pages
from Alex Mandossian's Blog September 03, 2008
If you want to catapult your pass-it-on value of your free event marketing teleseminars then it pays to consider the prospecting power of soft squeeze pages. Most event marketers utilize the forced opt-in ( hard squeeze ) registration method to maximize list building efforts for their teleseminar events Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address. This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic. Resource: www.FirstPassItOn.com Glossary: A soft squeeze page is an optional opt-in form best utilized as an auto-reminder request when promoting your free teleseminar, tele-webcast or any other recorded live event marketing campaign. ShareThis
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The Universal Language of “Flow Charting”
from Alex Mandossian's Blog August 27, 2008
If you want to boost the impact of your marketing communications then start turning your static mental ideas into dynamic flow charts. Most entrepreneurial CEOs typically do not take the time to “flow chart” their marketing launches or business plans, yet no skill is more valuable it getting your point across faster, better and easier. You won t find the concept, verbal vision in Wikipedia or any online dictionary, but I utilize it regularly to describe two important concept that lead to better business presentations. To me, Verbal means words and ideas expressing movement and Vision means the act or power of anticipating that which will or may come to be. So then to flow chart (when utilized as a verb) means to graphically express the process and direction of your ideas. Resource: www.FlowChartSecrets.com Glossary: A “flow chart” is a verbal and graphic description of a process or stages of a project that provides a useful language for communicating a personal or professional vision. ShareThis
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Learn To “Leverage” Your Marketing Productivity
from Alex Mandossian's Blog August 20, 2008
If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to virtualizing your physical enterprise. The best way to virtualize is simply to leverage human activities and replace them with robotic or automated activities. Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced human effort with leveraged automation is Jack Canfield with The Success Principles. Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the human effort of physical promotion and book tours. Yet, one Virtual Book Tour can sell more than 20 bookstore visits! Resource: www.ReadTheBigWhiteBook.com Glossary: Virtualization is the process of transforming redundant human multi-effort activities into single effort virtual results such as replacing many physical book tours with one Virtual Book Tour. ShareThis
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How To Monetize Students Who Steal From You
from Alex Mandossian's Blog August 06, 2008
If you want to monetize your published content even it s plagiarized or stolen then I advise and encourage you to infuse your skills training with tools recommendations to profit from info product thieves. The most common question I hear from my students is, How do I protect my content from getting stolen? Many information publishers get so paranoid of students or colleagues stealing their content, they often add-on excessive security measures and make it difficult even for paying students to access their materials. World-class info publishers ask a more powerful and enduring question such as, How do I monetize my content even when it s stolen? The answer, of course, is pairing skills training (your content) with tools recommendations (your resources). Resource: www.SkillsWithTools.com Glossary: The difference between a skill and a tool is simple: A skill is what do with the information and a tool is how you automate what you do (your newly learned skills). ShareThis
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Get More Promotional Impact with FAQ Templates
from Alex Mandossian's Blog July 30, 2008
If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates. Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence. Having an FAQ is a time-proven way to train your sales team to overcome prospect objections. Resource: www.FAQtemplates.com Glossary: An FAQ section stands for Frequently Asked Questions and it s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing ShareThis
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CASE STUDY: “Back-2-Back” Launch Methodology
from Alex Mandossian's Blog July 16, 2008
Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a forwarding URL to track the opt-in conversion of a squeeze page for a free Teleseminar. I ll refer to it in this CASE STUDY as Tele-Clinic #1 because it s the first of two Tele-Clinics on Thursday evening, July 17th. Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online step-by-step tutorial you can experience now by visiting: www.SmartStartSitePreview.com Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual Limo Consultation Wayne Van Dyck paid me for. (It s the video on this post!) This is a time-proven marketing strategy I m utilizing more and more for product launches and I call it (more ) ShareThis
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The Birth of the “Virtual Book Tour”
from Alex Mandossian's Blog June 05, 2008
November 20th, 2002 was an important day for me. On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live physical book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way. The better way to sell books or info products is a Virtual Book Tour which has been the topic of this video blog and my 4-module series. Since 2002, I ve conducted nearly a hundred Virtual Book Tours ( VBTs ). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf. If you re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I m hosting a live Preview Call for my VBT teleseries and I want you to attend. If you register before the dealine, you ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025. Click here to get the full story if you missed the deadline. ShareThis
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Get Your Repurposing Report At End Of This Video
from Alex Mandossian's Blog June 03, 2008
The single most overlooked info marketing strategy is repurposing. No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business. You can get the full story on my 2-hour VBT Preview Call. Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end. Your candid comments below will be most appreciated. ShareThis
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The Leveraging Power of VBTs
from Alex Mandossian's Blog May 07, 2008
If you re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the Virtual Book Tour is your passport to wealth. Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books. Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs. Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book. Resource: www.HappyForNoReasonNow.com Glossary: A “Virtual Book Tour is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores. ShareThis
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Anatomy of a Winning JV Financial Deal
from Alex Mandossian's Blog April 24, 2008
If you re an information marketer who seeks winning JV deals then I want you to consider any JV partner s point of view before your own. “Joint Venture” partners in the Internet marketing or info publishing niches typically don t consider the ordinary expenses required to fuel a business. That s why so many JV deals in these two niches are structured poorly. But when you responsibly structure a solid JV deal, your partnerships will last longer and you ll make a lot more money! Resource: www.AlexMandossianToday.com/JVsplit PDF Summary Glossary: JV stands for “Joint Venture, which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses. (See Wikipedia definition for Joint Venture vs. Strategic Alliance ) ShareThis
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List-Building Power with Your “Blog Squeeze”
from Alex Mandossian's Blog March 26, 2008
If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog. By doing so, you’re online list will grow at head-snapping speeds! Every info marketer needs a blog. And every blog should have a blog squeeze page because for less than $10 a year, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle. Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates. Resource: www.AlexMandossianToday.com Glossary: The “Blog Squeeze” page? It s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions. ShareThis
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“Help Wanted” Positions Offered To Your List
from Alex Mandossian's Blog February 20, 2008
If you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake. You ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first? (The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list) The Resource: www.ClickBankSalesMgrWanted.com Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted. ShareThis
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Why Work “Environments” Influence Productivity
from Alex Mandossian's Blog January 30, 2008
If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment. Most entrepreneurial CEOs give little thought to how much a workspace can determine their personal productivity. But once you decide to construct a work environment that mentally anchors you in a positive way, you will start getting more done, faster, better and with less human effort. Resource: www.AlexWorkSpace.com Glossary: The mental anchoring of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell). ShareThis
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Discover the Power of the Testimonial Template
from Alex Mandossian's Blog January 23, 2008
If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format. Good testimonials are in the Before/After format and lack pulling-power or high-impact. Great testimonials utilize the Before/After/After format and have heart-centered power and greater impact. Resource: www.TestimonialTemplate.com Glossary: The Before/After/After testimonial is your customer s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY. ShareThis
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Benjamin Franklin Lives!
from Benjamin Franklin Lives! December 13, 2007
Has info marketing expert Benjamin Franklin returned after more than 250 years? If he has, why? This news report is about someone who looks a LOT like Benjamin Franklin. He's apparently popping up all over the country and the clip shows pretty convincing proof that he's the real deal.
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Why You Must Become a Master at Auditioning
from The Motivational Marketing Show November 07, 2007
It's not enough to have a great product or service to offer, you've also got to become a master at auditioning! Your prospects need to know why they should choose you over every other option available to them. You've got to Prove Your Worth to them and when you do it convincingly, they will buy from you and won't even bother looking at the price tag! This week's show gives you the details on how to do this regardless of the business you're in! Listen to this week's Motivational Marketing Show now! Robert Imbriale 'The Motivational Marketer' Best-Selling Author of Motivational Marketing http://www.MotivationalMarketing.com My Podcast Alley feed! {pca-f2707855bd6a9f3151536c78cdb816dd} My Odeo Channel (odeo/766331511c92150b)
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