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If you want to burn your brand into minds of your students or customers then I encourage you to begin thinking about creating your own marketing lexicon (vocabulary) in order to develop your own Glossary of Terms. By so doing, you ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon. But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by defining your ideas. Resource: www.AlexMandossianToday.com/glossary Glossary: A lexicon is the mental vocabulary in another person s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts. ShareThis

If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog. By doing so, you’re online list will grow at head-snapping speeds! Every info marketer needs a blog.  And every blog should have a blog squeeze page because for less than $10 a year, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle. Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates. Resource: www.AlexMandossianToday.com Glossary: The “Blog Squeeze” page? It s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions. ShareThis