Holtz Videos

Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced. The social media component gets 4 stars versus LG's 2 stars. My only question is how Panasonic gets 3 1/2 stars overall versus LG's 4 stars when it scores higher in 5 categories and only lower in 1. I guess Print media is *that* important when it comes to digital :)  Item 2: I shared the microphone with Ad Age's Abbey Klaasen, MTLB's Bill Green and of course host, Bob Knorpp last night night on my second Beancast. Topics included: Interactive TV Play from Xbox live Any lengths for buzz (Guerilla) Facebook Land grab (Vanity URL's) Good for me or for them (Dell & Twitter) Listen here why don't you? (those subscribed to my podcast should get this automatically) Subscribe to Beancast here

Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum.  This post isn't really about my speaking engagement per se, although I should mention that there's still time to register if you're interested in attending a great, no-nonsense event. What this post really is about though is no-nonsense.  My session asks the question, What will social media do for my business? and we'll offer answers not from the usual gaggle of consultants, agency social media gurus or platform vendors (you've been to that panel a few too many times, I'd suspect) but directly from three client-side marketers who are deploying social programs for their companies today. Even if you can't be at the event, I thought you might be interested in some of the tips and advice the panelists will share.  Take a gander at a hand-out we prepared, bringing together 15 practical points from three seasoned marketers -- Aneta Hall at Pitney Bowes, Donna Tocci at Ingersoll Rand and Monique Trulson at Hello Direct. View more presentations from Greg Verdino. [Feed and email readers may need to click through to see the embedded slide show.  Or you can view it directly on Slideshare.] Now, I suspect some of you have great tips to share as well.  So chime in (especially if you're a client-side marketer) -- what does social media do for your business?

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  Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here If you want to find out more and join the community, visit www.livinginhd.com Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program. My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano, Panasonic LiHD Family John & Eileen Calandro (Happy Birthday, Eileen!), LiHD Family and host of the LiHD podcast, Laura Pollak, LiHD community leader and crayonista, Kate Dickman and LiHD Answerman, Greg Harper for joining us today.

  Panasonic has been keeping crayon very busy with an amazing initiative called, Living in High Definition . It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here If you want to find out more and join the community, visit www.livinginhd.com Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program. My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano, Panasonic LiHD Family John & Eileen Calandro (Happy Birthday, Eileen!), LiHD Family and host of the LiHD podcast, Laura Pollak, LiHD community leader and crayonista, Kate Dickman and LiHD Answerman, Greg Harper for joining us today.

For a change, I was on another podcast as opposed to releasing an episode of my own one. This time it was the Beancast, which I'm happy to say is proof that podcasting is in fact still alive and kicking. In this episode, I share the microphone with host, Bob Knorpp, Thought Gadget's Ben Kunz and Make the Logo Bigger's Bill Green and we have a really stimulating conversation about media accountability, measurability, performance based pricing, TwitteRFP, Saving Chuck and much much more. You can find the episode here and subscribe to the show here (I strongly recommend it...I just did myself) Direct download here btw (which should automatically find its way to your ears via magical R.S.S.)

For a change, I was on another podcast as opposed to releasing an episode of my own one. This time it was the Beancast, which I'm happy to say is proof that podcasting is in fact still alive and kicking. In this episode, I share the microphone with host, Bob Knorpp, Thought Gadget's Ben Kunz and Make the Logo Bigger's Bill Green and we have a really stimulating conversation about media accountability, measurability, performance based pricing, TwitteRFP, Saving Chuck and much much more. You can find the episode here and subscribe to the show here (I strongly recommend it...I just did myself) Direct download here btw (which should automatically find its way to your ears via magical R.S.S.)

Movie Music, Film Music Song Video Demo "BEHOLD" Movie music by Film Composer Torrey Desmond Rogers. Creating sonic landscapes for movie / film music production. Influences, music by Beethoven, Mozart, Holst, Vangelis, Clint Mansell, planets, sun moon stars

The second episode of the Living in HD Podcast is up. In it, we welcome Kate, LiHD's Community manager. Debates continue as to whether brands should have individual(s) names and faces; when it comes to community however, we think the answer is an affirmative.  If you haven't visited the community yet...and more importantly, become a member...what are you waiting for? fyi: You can follow the show's host, Laura and community manager, Kate on Twitter.

The second episode of the Living in HD Podcast is up. In it, we welcome Kate, LiHD's Community manager. Debates continue as to whether brands should have individual(s) names and faces; when it comes to community however, we think the answer is an affirmative.  If you haven't visited the community yet...and more importantly, become a member...what are you waiting for? fyi: You can follow the show's host, Laura and community manager, Kate on Twitter.

A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to Ben & Jerry's. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it's only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)