Hobson Videos

Mellody Hobson tells college students how to start out on the right track.

How did you spend your Sunday night? I spent it recording an episode of The Beancast (and also watched some fine baseball....GO YANKEES!!!) Besides host, Bob Knorpp, I also shared the stage with: Edwart Boches, Chief Creative and Social Officer at Mullen Ben Kunz, Director of Strategic Planning at Mediaassociates James P. Othmer, Author of The Futurist and Adland Topics covered included: The future of direct marketing (and other short stories) Creativity in Social media (and other short stories) Media placement versus messaging impact More screens doesn't mean more ads Hulu today; gone tomorrow As I have been doing of late, I'm releasing episodes featuring yours truly on the Jaffe Juice - The New Marketing Podcast feed. Makes sense imo. Give it a listen...it was pretty tasty. Direct download here iTunes subscription here

Over the past few months, we've had the pleasure of working with Adam Brown and the folks over at The Coca-Cola Company on a pretty special program called "Expedition 206." The premise? Bold, lofty, ambitious and truly global: Coca-Cola does business in over 200 countries (and I stand corrected, but no other brand in the world can make that same claim), so why not bring this to life in a truly unique way that authentically dials into the spirit of Coca-Cola and its brand anthem, "Open Happiness." On January 1st, 2010, 3 Coca-Cola Ambassadors will visit 206 countries over the next 365 calendar days, covering 150,000+ miles in the process. Their mission? To seek out, discover and celebrate the epitome of "happiness" as it presents itself across different people, places and cultures. Their trip will also "conveniently" coincide with the following headline events: the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The program itself is decidedly "social". In fact, crayon's role thus far has been to advise and guide the program on all things "social media" i.e. any and all facets of the journey that foster connections and communication between peers, participants, hosts, visitors and the brand itself. It is a mash-up in the sense that you'll see a litany of platforms, tools and vehicles used to activate the program - from twitter to facebook; from crowdsourcing to consumer generated content; from meet-ups to blogging, podcasting and "vlogging". As of this week, 9 finalists were shortlisted and divided into 3 teams of 3 prospective ambassadors. Now it's up to the public; their fans and community; and you (if you're so inclined) to vote for the elite 3. The finalists are as diverse as the countries they'll be visiting. Here's the list: Dave Zwolenski, 27, an amateur film producer from Sydney, Australia Josephine Rosetzsky, 27, from Copenhagen, Denmark Sam Li, 21, born in Shanghai, China and now a student in Vancouver, Canada Antonio Santiago, 24, a university student from Mexico City, Mexico Kelly Ferris, 22, a university student in Brussels, Belgium Tony Martin, 29, who grew up in the U.S. and now teaches kindergarten in Munich, Germany Greer Cornish, 26, a digital media producer from Sydney, Australia Brendan Madden, 31, living in Beijing, China and originally from the U.S. Erin Guler, 28, whose parents are from Turkey and is currently a writer in Toronto, Canada It's been a blast so far to work on this program. It's the kind of commitment-based marketing (a year of your life no less!) that flies in the face of fleeting 30-second spots and I for one, can't wait to see what 2010 holds in store for the eventual Ambassadors, to follow their exploits and share in their experiences. I know I sound like an old man when I say this, but I only wish I was younger and able to participate myself in this once in a lifetime adventure. Do check it out, share it with your networks and community, cast a vote or two for your favorites and continue to follow this journey as it unfolds... On Twitter On Facebook The Expedition hub Additional links/information: Press release here SMPR here Disclosure reminder: The Coca-Cola Company is a crayon client

Author: plymouthmunkee Keywords: Plymouth calendar girls 2010 myles lockwood vector33 Adele Hack Corinne Eveleigh Kelly Barber Danny Tapp lucy Johnson Marika Walker Amy Millman Zoe Hobson Vicky Courtis Laura Richards coles Charlotte Cossey Added: October 19, 2009

  Tomorrow morning I hop a plane to Las Vegas where, on Saturday afternoon, I'll be speaking at Blog World yes to social media. No theory here -- the entire presentation is based on personal observations and real approaches that I've used to get potential clients over the hump and on the road to social media greatness. From Skeptic to Advocate is a Lightning Round presentation and the format is kinda unique: I'll present solo for 30 minutes in a room and then move to a table on the Exhibit Hall floor for an interactive Ask the Expert Q&A session with anyone who wants to pick my brain (presumably about my presentation topic, but I'll be happy to discuss pretty much anything related to social media, marketing or haberdashery.) The details, for those of you interested in attending:Lightning Round Presentation: Saturday, October 17, 2009 12:45 - 1:15 pm Room 222Ask the Expert Roundtable Q&A: Following the presentation 2:00 - 2:30 pm Look for the assigned table on the LVCC Exhibit Hall floor As I generally do before speaking at a conference, I thought I'd preview my slides right here. You'll note that they're pretty bare bones -- an intro, a few provocative statements, some iconic images, and that's about it. The real meat is in the voice over and -- more importantly -- I hope we'll spend most of the 30 minutes allotted for presentation having a discussion about the topic instead. From Skeptic To AdvocateView more documents from Greg Verdino. Although I'll be in Vegas for several days, I will only be at Blog World for my speaking slot -- I'm happy to catch up with anyone who is interested in meeting during that time, but don't expect to see me walking the trade show floor or raging at the parties.  So if you'd like to say hey you'll want to catch my session. This isn't a ploy to fill the room (although I've got nothing against full rooms) -- I'm just mixing business and pleasure and plan to use the rest of the trip for a li'l bit o' r&r.

Mellody Hobson explains what to do if your family becomes a financial nuisance.

I've now settled in to a comfortable monthly recurring guest role on "The Beancast", which is BY FAR the industry's marketing podcast with the best momentum right now. In this episode, I joined host Bob Knorpp with panelists Bill Green (MTLB), Kristi Faulkner (Womenkind) and Ad Age's Jonah Bloom to discuss: Google's announcement of Fast Flip and its entry into the ad naetwork biz, plus how a rogue ad took over the New York Times main page. Why women don't like social ads (another lame link-baiting study only focused on Facebook and Twitter) The UK's entry in product placement When the crowd steals the client (Unilever fires their agency in favor of CGC) The launch of GaryVee's Vaynermedia Direct download here (if you're subscribed to Jaffe Juice - the New Marketing Podcast, you'll get this automatically) iTunes subscription here .

As many of you know, crayon has been working with Panasonic for some time now on an initiative called "Living in HD." The premise is simple: High Definition changes everything! And if you have an HD TV you'll testify to this. In fact, if you watched the finale of America's Got Talent last night in High Definition, you'll have especially loved the confetti at the end showering the winner of the show, chicken catcher Kevin Skinner! Panasonic's vision for Living in High Definition is not solely about technology. In fact it's the human element that really brings this technology offering to life. So much so that they built a community called Living in HD or LiHD for short and supercharged this community with a collection of families that were given a suite of HD products to demonstrate first hand the transformative power of HD. Anyone is invited and eligible to join the LiHD community to connect with other HD enthusiasts and exchange tools, trick, tips and tutorials with one another. If you haven't done so, feel free to follow this link.  However, the purpose of this post is to talk specifically to a very special subset of this group, the "content creators" AKA Bloggers, Video bloggers, Photographers, Podcasters. Pretty much anyone that reads this blog if you think about it. So put "Living in HD" together with "Content Creators" and what do you get? Enter LiHD Insiders! We're looking for our third "LiHD insider" to join Steve Garfield and Stacy Debroff. You may recall that Steve and Stacy attended CES as Panasonic's guests in January.  And if you become our third LiHD Insider, you'll win a very special content-creator suite, including: Panasonic 50" Plasma TV - TH-50PZ850U Panasonic Digital Camera - DMC-GH1 Panasonic Digital Camera - DMC-ZS3 Panasonic Camcorder - HDC-TM20S Panasonic Laptop - CF-F8 Blu-Ray HiTB - SC-BT300 You'll also get a Lumix G1 camera to give away to your community as an incentive to join LiHD Here are the details in more depth: Who is eligible to become a LiHD Insider? Any content creator who - by joining - agrees to upload unique content (seen only on the LiHD community) at least twice a month, participates in the forums and is a part of LiHD special events (live webinars and podcasts) once a quarter. As an LiHD Insider, your opinions and experiences will also help shape future generations of HD products. A LiHD Insider will also get the opportunity to see new technology before it hits the stores and spend some time with Greg Harper, our LiHD Answerman. Program Dates The contest phase started Monday August 31th and ends on Friday October 9th. Judging will be done in two phases. From October 12 to October 15th, the LiHD Insider committee will narrow down the applicants to a pool of 10 finalists. These finalists will then be presented to the community for voting from October 19th to October 23rd, with a winner being declared on or about October 28th. The Details: Any entrant to the LiHD Insider Contest must already be a member in good standing of LiHD, which means they have joined and completely filled out their profile.  Entering for a chance to become an LiHD Insider is easy! Go to http://www.livinginhd.com/lihdinsider Fill out the registration form Upload a video answering the following questions Why do you believe you should win this customized suite? How would this suite allow you to do something you currently cannot do? How would it make you better? How would you get your community to join and be involved in LivinginHD.com? Tag your entry with “LiHDInsider” If you still have questions, take a look at Steve's video:

My buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the central themes behind the book and of course, Jay Leno. So give it a listen, buy the book (of course) and send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea) Direct download here iTunes subscription here

Trough of Disillusionment - Howlett, Charman, Booth - VMC Vascellari Media Channel

Here is a short webisode on the back story of the Happiness Factory (the world inside a Coca-Cola vending machine) and the 'Open Happiness' campaign for Coca-Cola.