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 Ogilvy's Branded Content Series Features Celebrity Chefs Bobby Flay, Dave Lieberman
from Revver - school Videos
September 23, 2008
Author: BeetTV Added: Mon, 22 Sep 2008 22:53:14 -0800 Duration: 148http://www.beet.tv/2008/09/ogilvys-branded.html Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather is ahead of the curve: In June 2007, while many digital ad agencies were still experimenting, it launched the high-production 12-episode web series "In Search of Real Food" on Yahoo for Unilever's Hellmann's. The second season, Real Food Summer School with Bobby Flay, launched May 22 of this year. Ogilvy teamed with Bobby Flay's Rock Shrimp Productions to create the series, which aims to demystify back-of-the-fridge foods like mayonnaise, one of Hellmann's best-known products, by explaining its ingredients and range of uses, Ogilvy Entertainment President Douglas Scott told me at the Omma Global conference in New York last week. In the second season of the series, Bobby Flay teaches America's worst cooks to make simple dishes. The first season, which followed celebrity chef Dave Lieberman around the country as he spoke with ...
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 Ogilvy's Branded Content Series Features Celebrity Chefs Bobby Flay, Dave Lieberman
from Beet.TV
September 22, 2008
Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather was ahead of the curve: In June 2007, while many digital ad agencies were still experimenting, they launched the high-production 12-episode web series "In Search of Real Food" on Yahoo for Unilever's Hellmann's. The second season, Real Food Summer School with Bobby Flay, launched May 22 of this year. Ogilvy teamed with Bobby Flay's Rock Shrimp Productions to create the series, which aims to demystify back-of-the-fridge foods like mayonnaise, one of Hellman's best-known products, by explaining its ingredients and range of uses, Ogilvy Entertainment President Douglass Scott told me at the Omma Global conference in New York last week. In the second season of the series, Bobby Flay teaches America's worst cooks to make simple dishes. The first season followed celebrity chef Dave Lieberman around the country as they spoke with house-makers, restaurateurs and others about real food and received one million unique visitors and five thousand "Real Food" community members, according to an article in the Wall Street Journal. --Kelsey Blodget, Associate Producer
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 Real Food: Tomato Summer Salad
from How To
January 16, 2008
The Food Network's Dave Lieberman preparse a fresh tomato summer salad after visiting the farmer's market - in this episode of Hellmann's In Search of Real Food.
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 Deviled Eggs
from Holiday Kitchen TV
December 12, 2007
How to make Deviled Eggs. Deviled Eggs are an age-old hors d'oeuvers-one that guests of all ages will love. Visit www.HolidayKitchen.TV for printable recipes and to buy the DVD
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 Christmas Deviled Eggs video recipe
from Dailymotion - channel school
December 11, 2007
An age old favorite deviled eggs are the perfect tangy appetizer for Christmas. For more video recipes and step by step instructions visit HolidayKitchen.TV and to order the DVDAuthor: TheHolidayKitchen Tags: deviled eggs holiday christmas finger food . hellmanns chives yolk family Posted: 11 December 2007 Rating: 0.0 Votes: 0
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 Salmon Croquettes with Cajun Remoulade Sauce
from HolidayKicthen.TV
December 10, 2007
How to make Salmon Croquettes with Cajun Remoulade Sauce. Serve these Salmon Croquettes with Cajun Remoulade Sauce a-top a generous puddle of creamed corn! Visit www.HolidayKitchen.TV for printable recipes and to buy the DVD
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 Artichoke Dip
from Holiday Kitchen TV
November 26, 2007
How to make artichoke dip. Artichoke dip is a must have at any gathering. Serve it warm with an assortment of veggies and crackers. Visit www.HolidayKitchen.TV for printable recipes and to buy the DVD
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 Deviled Eggs Christmas Appetizer Recipe
from How To
November 17, 2007
A Christmas appetizer recipe from the Holiday Kitchen and Hellmann's Mayonnaise.Visit www.HolidayKitchen.TV for step by step instructions and to order the DVD!
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 Dave Cooks: Grandma's Chicken Salad
from How To
September 05, 2007
The Food Network's Dave Lieberman learns how to make his grandmother's chicken salad - in this episode of Hellmann's In Search of Real Food Series
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 Real Food: Grilled Chicken Salad
from How To
August 28, 2007
In San Francisco, CA, David and David show you how to make a fresh grilled chicken salad - in this episode of Hellmann's In Search of Real Food series.
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 Grilling Up Dixie Catfish
from How To
August 15, 2007
The Food Network's Dave Lieberman prepares his Dixie Catfish with Louisiana sauce - in this episode of Hellmann's In Search of Real Food series
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