 On Digital Media, Episode #46: Easy Being Green
from On Digital Media
August 15, 2007
In this episode John Federico, Chia-Lin Simmons and Steve Hatch (and Oliver, John s Cocker Spaniel ) are joined by special guest Eric Rochow from GardenFork.TV and RealWorldGreen. In addition to discovering that Eric has dog treats in his pockets, we discuss: Blackle: does using it really make a difference? NBCU is going to work with Hiro Media to distribute their video content as digital downloads through the various peer-to-peer networks, monetized with advertising. But what about the NBCU/Newscorp YouTube-like service? Eric s shows are distributed both as downloads and as flash web videos. Which format of his shows gets more viewership? John saw someone watching Real World Green on their video iPod on a New Jersey Transit train HBO Labs is producing video just for distribution on the Internets. Whowouldathunkit? The content will be distributed through similar channels as UGC, but will be professionally produced by HBO. Will it be purely promotional or will HBO get into the business of ad-supported media? Eric thinks it s just a big sandbox for them to test new concepts. Niche cable goes Internet! The Black Family Channel has abandoned cable distribution for IPTV. Who s next? Time Warner Cable is planning to launch LookBack for those of us who missed a good show on cable in the last 24 hours and appear to be succeeding where Cablevision failed. Perhaps a savvier approach? If you get a chance to use it, send us an email or voicemail and tell us how you like it. Listener email: They love us in Stockholm! Steve thinks that Google should buy Adobe for their A.I.R. platform and Adobe for Video and now, so does GigaOm. Harper Collins is producing content exclusively for the iPhone. No iPhone? No content for you! How to get men to opt-in to marketing messages: SMS and concert tickets. Oh - and beer. Did we mention the beer? AdMob is serving a Billion mobile ads per month. (Yes, that s a capital B.) Chia-Lin waxes affectionately. LimeWire will launch a DRM-free music store based on their peer-to-peer distribution software. Universal Music Group is going to be selling DRM-free music directly from artist s web sites, but only for a limited time and without ANY iTunes distribution. Chia-Lin thinks it s an A-B test. John thinks the test is flawed. (Geek fight!) Check out Eric s company at ChopLogic.net Our wine this week is our old standby, the 2004 Coppola Rosso. Our closing music is Democracy from Alexander Blu. Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog. Be sure to stop by http://www.odmcast.com to complete our listener survey - we???d really appreciate it. For partner or sponsor information, contact jaf AT newrules DOT com. If you weren???t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.) Technorati Tags: Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Eric Rochow, GardenFork.TV, Real World Green, HBOLabs, Time Warner Cable, LookBack, DVR, TiVo, IPTV, Cablevision, Adobe, Google, Acquisitions, Flash, Harper Collins, iPhone, AdMob, LimeWire, Choplogic, Video Podcast, Vlogging, Vlog, YouTube, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Acquisitions, Media, Traditional Media, Big Media, Alexander Blu, Apple TV, iTunes Plus, DRM, EMI, UMG, Universal Music Group, Jobs, Careers, Career Development
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