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Athlete marketing and the future of world swimming is the focus of Wednesday's edition of The Morning Swim Show.Host Peter Busch brings us two interviews from experts talking about what is in store for the future of swimming. Swimming World senior writer John Lohn talks about what USA Swimming should have done immediately after the Olympics to keep their top swimmers in the public eye. He suggested another meet in the United States, and even if the swimmers aren't in peak form, it would provide great visibility. Lohn also analyzes what we could expect from Dara Torres, Hayley McGregory, Bobby Bollier, Nick Thoman and Cate Campbell.Sports agent Gregg Clifton, who represents professional baseball players, said Michael Phelps and his team have done a great job keeping him marketable. He also said Dara Torres will be a great asset to the sport of swimming. He said Phelps should latch on to a company who can draw out a marketable four-year plan leading up to Phelps' appearance at the 2012 Olympics.

Olympic gold medalist Kosuke Kitajima highlights Tuesday s edition of The Morning Swim Show with an interview discussing his outlook on the Olympic Games and his reaction to Brendan Hansen not swimming the 200 breast. Kitajima has come to Flagstaff, Arizona, for eight years to train at the High Altitude Training Center there, and he said he s expecting to see big results at the Olympics. He says the world has gotten faster in the breaststroke, but he expects to be much faster, even though he is not as powerful in the water as most of his competition.

This edition of The Morning Swim Show features an interview with five-time Olympian Dara Torres from the US Olympic team s recent media day. Torres talks about a wealth of topics, from her start and the decision to drop the 100 freestyle from her program to her age and what keeps her in the sport. Also highlighted in the show are the fast swims from the US Open and Swimming World Magazine s new Olympic digital issue.

This special Ready Room edition of The Morning Swim Show allows viewers to look back at some of the most memorable quotes from swimmers and coaches at the 2008 US Olympic Swimming Trials.Among the swimmers featured in this piece are 2008 Olympians Natalie Coughlin, Michael Phelps, Elizabeth Beisel, Aaron Peirsol, Ian Crocker, Ben Wildman-Tobriner, Cullen Jones, Kathleen Hersey and Brendan Hansen. Also featured are swimmers Gary Hall Jr. and Hayley McGregory.