George Ross Videos

Donald Trump's right hand man and co-star of hit show, 'The Apprentice', George Ross, talks about his relationship with New York's top real estate investor, and gives sage advice on how Entrepreneurs should avoid pitfalls in business. George is knows as one of New York's toughest Negotiators and has also successfully authored two books on Real estate and negotiating. Marketing Coaches, Yasmin Razaq and Cynthia Roberts ask George about life at Trump Tower and how other business owners can carve a path to success. For great Marketing and Entrepreneurial tips, go to http://thecoachescorneronline.com

George Ross, whom I met at a recent marketing conference, answers my question about approaching highly successful people.

Erin Thoms Melnick and Monaica Ledell - Super Fans of the Glazer-Kennedy SuperConference - thank their super fans for everything ... they do it for you.

The Super Fans get you a glimpse of the SuperConference Super Room! Totaly unauthorized access for you!

Think about a brand you regularly use. Why do you use it? Chances are it boils down to this you ve come to trust that brand because you know what to expect. Here s a little understood point: It s better to be consistently average (that means mediocre), than to have occasional spurts of greatness followed by spells of disappointing performance. Consistency is critical because people like to know what to expect. That s the reason brands have thrived. Some of you may remember traveling in the days before chain restaurants and hotels. You never knew what you were going to get. Sometimes it would be great; at other times, it was a disaster. So the chains grew because people knew what they could expect, no matter where they were. Travelers didn t want to roll the dice so they settled for the consistency that the chains provided. So how does all this apply to you and your personal brand? It comes down to two things performance and personality. Performance Performance means delivering on promises. Quality, timeliness, and cost-effectiveness all play into the value you create. Day-to-day, people form perceptions of what you can do. You have to consistently meet those expectations in order to continue building trust in your brand. Personality How pleasant you are to deal with? How do you handle tough situations? How do you treat people? All these, and more, form expectations of how easy is it to work with you. One of the biggest destroyers of your personal brand is moodiness. When we re moody, people don t know what to expect. They start to avoid us. It s hard to work with moody people. You may not be able to prevent moodiness, but you can keep it check. You don t need to share it with the world! More on personal branding For What Will You Be Famous? 3 Tips To Thrive In Your Career The Best Way to Build Your Personal Brand Our bigg quote today comes from George Ross, the man who used to sit at Donald Trump s right hand on The Apprentice: To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust. And mutual trust is something you can bank on! In fact, we used to bank there, but then a bigger bank bought them out! Next time, we ll look to man s best friend for some lessons about friendship. Until then, here s to your bigg success! Subscribe to the Bigg Success feed. Subscribe to The Bigg Success Show in iTunes. (Image by rev) ShareThis

Day 3 of the Glazer-Kennedy SuperConference was AMAZING. George Ross was great, as was Dan Kennedy, Bill Glazer, and all the rest..... our fav was George though.