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Cali Lewis on what goes into a successful podcast

Cali Lewis on what goes into a successful podcast

from Socialmedia.biz on August 13, 2009
Duration: 0
Cali Lewis of GeekBrief.tv from JD Lasica on Vimeo. The host of GeekBrief.TV also offers 7 secrets to podcasting success If you travel in technology circles, chances are you ve heard of Cali Lewis, the extraordinarily gifted, personaable and successful Web show pioneer who hosts and co-produces GeekBrief.TV. She s about to top 50,000 followers on Twitter at @calilewis. Geek Brief, launched on Dec. 23, 2005, now boasts more than 600 episodes (I ve watched most of them), done on location or at Cali and her husband Neal Campbell s studio in Dallas. I don t know how they keep up the pace, given the show s high production values. Over the years in my talks on new media, I ve often held up Cali and Geek Brief as a spot-on example of how to break into new media — and of how the next generation of Web video shows will look: fast-paced, interesting, fun, personality-driven, passionate and polished. In this interview, conducted at WordCamp SF shortly before her talk, Cali discusses the genesis of Geek Brief (after 5 months, we were done with our day jobs and began doing the show full time — living the dream), podcasting s place in the mediasphere ( What podcasting offers is that anybody can do it. They don t have to be told by ABC or NBC or any radio station that they have the talent to do this. The audience is picking and choosing who is successful. ), and how she chooses which tech news to feature (new technologies that excite her and her viewers). Social media s role We spent most of the interview discussing social media and how to engage an audience. The most important rule of audience participation is you participating back, she said. Putting questions to the users is a good technique, through Twitter, blog comments and directly on the show itself. She s on a campaign to coax people to communicate via Twitter rather than email ( You can have a great conversation in 140 characters. ) She s also particularly adept at using live video streaming during some of her episodes, calling it a great way to interact. Her advice to those just starting out: Think about what you want, and then just go for it! I often echo her advice to not get tripped up by the technology. GeekBrief.TV offers some training materials on its Podcasting Tips page. The lighting on this 9-minute video was subpar because it was bright outside and my LP-Micro fill light wasn t up to the task. Watch or embed video on Vimeo Watch video in H.264 QuickTime on Ourmedia.org Download video from Archive.org Shortly afterward, Cali gave a presentation on Building an Interactive Audience to a packed house, and I tweeted her advice & the tweets are all gone now, of course — but she gave a very similar presentation at WordCamp Dallas recently, capably captured by the MSPmentor blog: 7 secrets to podcasting success Rule 1: Understand your core brand value. GeekBrief.TV’s brand value is “happiness,” Cali says. She wants her 3-minute technology product views to leave viewers feeling good. Rule 2: Start compelling conversations. Cali says you need to look around your daily life to create compelling conversations. Examples: The other shoe falls for former Computer Associates executive Memo to JetBlue: Change your WiFi strategy Rule 3: Be an asset. Cali says your sites and communications need to “add value. If you want to build an online community, it can’t be about you. It has to be about your community.” Rule 4: Make friends, not fans. Cali advises: “Don’t speak at the community. Speak with the community. Ask questions and answer questions. Loyal audiences will tell other people about your sites.” Rule 5: Show appreciation. Thank readers over and over again. Rule 6: Take breaks. Cali admitted she breaks rule 6 all the time. Rule 7: Always be upgrading. Cali says “Never let yourself you get stale. Show your community you’re vying for their attention.” All of it good advice.
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Watch Cali Lewis, Tony Hsieh and Jay Adelson get scammed! - Scam School

Watch Cali Lewis, Tony Hsieh and Jay Adelson get scammed! - Scam School

from Revver - school Videos on April 06, 2009
Duration: 592
Author: scamschool Added: Mon, 06 Apr 2009 17:31:46 -0800 Duration: 592Brian performs some magic tricks in front of some big wig web celebs!
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Watch Cali Lewis, Tony Hsieh and Jay Adelson get scammed! - Scam School

Watch Cali Lewis, Tony Hsieh and Jay Adelson get scammed! - Scam School

from Scam School on April 02, 2009
Duration: 592
Brian performs some magic tricks in front of some big wig web celebs!
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MM Special: Vote for Geekbrief to Blog in Australia!

MM Special: Vote for Geekbrief to Blog in Australia!

from Scam School on March 02, 2009
Duration: 82
As we all know in the podcasting world, Geekbrief.tv is one of the best and most fun podcasts known to date. Lord knows how much Cali and Neal have helped me with my show and trained me to where I am today. That said, Cali Lewis announced today that she was chosen out of a bajillion applicants (they narrowed her down to 50) to potentially go work on an island reef in Australia to promote Queensland tourism. Please click here to cast your ballot for Cali Lewis and make sure you confirm your vote too! For more information, go to www.geekbrief.tv to check Cali and Neal out. That said, please remember to support our sponsors! You can save 15% off Finish Line when you use Finishline coupons. (Purchase must be $60 or more to get Mevio Offer discount - please use promo code MEVIOMOXI in order to get your 15% off.
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How Did GeekBrief Get Started in Web Video?

How Did GeekBrief Get Started in Web Video?

from recent posts tagged macworld - blip.tv (beta) on January 09, 2009
Duration: 214
http://1timstreet.com At Macworld 09 I ran into Cali Lewis and Neal Campbell of GeekBrief and they told me how they got started creating an Internet video series. Distributed by Tubemogul.
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All About the Betas #5

All About the Betas #5

from Scam School on October 22, 2008
Duration: 223
Sazell is similar to Digg, but much more portable. Instead of sending links to your friends, send them widgets or embed them on your own site.
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A Bunch of Numbers - Richard's Vlog

A Bunch of Numbers - Richard's Vlog

from Scam School on August 08, 2008
Duration: 450
Today, Richard talks about the latest song and music video from Geoff Smith, and football's right around the corner!
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Digg the Code

Digg the Code

from Scam School on May 16, 2008
Duration: 163
Digg the Code was written and performed by Geoff Smith. The video was produced by Cali Lewis and Neal Campbell from GeekBrief.TV also featuring Kevin Rose and Alex Albrecht from digg.com
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MacWorld 2008 - There and Back Again

MacWorld 2008 - There and Back Again

from Scam School on January 31, 2008
Duration: 457
I went to MacWorld to learn more about podcasting and to meet other podcasters. Goals were stated at the beginning of the video and vlogged as they were achieved!
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Cali Lewis from Geekbrief tells me the highlights of MacWorld 2008 ...but... what happens at the end!

Cali Lewis from Geekbrief tells me the highlights of MacWorld 2008 ...but... what happens at the end!

from Scam School on January 21, 2008
Duration: 160
A fun video of Macworld highlights done on the convention floor that Cali agreed to do with me. Cali can be found at Geekbrief.tv and I'm at tshen.com
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Finding a Set to Start Podcasting

Finding a Set to Start Podcasting

from Scam School on January 12, 2008
Duration: 167
An educational and experimental video I made to get experience and start doing online video/podcasting, learning Final Cut Studio, and etc. Some of the content/images is from the show Geekbrief.tv, Labrats.tv, and CommandN (commandn.typepad.com) and was used with permission.
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MacMost Podcast 3/22/2007

MacMost Podcast 3/22/2007

from Scam School on March 22, 2007
Duration: 584
The first episode of MacMost.News: AppleTV arrives, gMail integration, school switches to Macs.Tutorials: Automatic iTunes playlists, FTP with Safari.Podcast Peek: GeekBrief TV.
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Geekbrief.TV

Geekbrief.TV

from Scam School on November 27, 2006
Duration: 215
All that and a bag of chips?? Buns investigates Cali Lewis of Geekbrief.TV.? The show's a little nerdy, but he determines it is ears up mate.
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12 The Clip Show

12 The Clip Show

from Scam School on October 11, 2006
Duration: 226
Join The Clip Show at the Podcast and Portable Media Expo and watch us flirt with famous internet personalities and press the palms of the pioneers of this glorious new media. Leave us a comment on iTunesPodcast Alley (cast your vote) LINKS: rocketboom - chrisbrogan - galacticast - mcvlog - beachwalks - blip.tv - twit.tv - geekbrief.tv - rumorgirls - goodnightburbank
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