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Jeremy Owyang is Senior Analyst at Forrester Research in the area of social computing. Jeremiah was kind enough to tear himself away from the video game he was playing long enough to talk about what he does and why he likes SXSW Interactive. Not surprisingly, he is into the social aspect of the conference-putting faces to the names he encounters in his exploration of that series of tubes we call the Internet. Author: jonnygoldstein Keywords: jeremiahowyang forresterresearch sxswi sxsw jonnygoldstein sxswinteractive sxsw08 sxsw2008 socialcomputing Added: May 10, 2008

Jeremy is Senior Analyst at Forrester Research in the area of social computing. Jeremiah was able to tear himself away from the video game he was exploring long enough to talk about what he does and why he likes SXSW Interactive. Not surprisingly, he is into the social aspect of the conference-putting faces to the names he encounters in his exploration of that series of tubes we call the Internet. Author: jonnygoldstein Keywords: jeremiahowyang forresterresearch sxswi sxsw jonnygoldstein sxswinteractive sxsw08 sxsw2008 socialcomputing Added: May 10, 2008

Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are creating new forms of economic and social power for users. She advises would be investors to spread their bets widely in relatively small traunches. She sees the most promise in platforms that enable consumer to create innovations as the wave of the future in social networking, with the advertising business model predominating. Tags: Charlene Li, Forrester Research

Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices' Jennifer Jones how the site works, and how communities are forming there. Marketers need to understand the opportunities that are ripe on Facebook, and to embrace and extend their network through the site. Tags: Facebook, Jeremiah Owyang, Forrester Research

Charlene Li (Senior Analyst, Forrester Research) hosted a discussion group during the 2007 Stanford Summit AlwaysOn conference. During the discussion she initiated several questions to Chris DeWolfe (CEO, MySpace), Dustin Moskowitz (Co-Founder, Facebook), Richard Rosenblatt (CEO, Demand Media), Gina Bianchini (CEO, Ning) and Karl Jacob (CEO, Wallop). Where is social media going in the months and years to come? Will niche markets or global share make the user profile a continued future requirement or a new domain? As the online world continues to accelerate and develop, what does the new and old user have to look forward to? Tags: Charlene Li, Forrester Research, Stanford Summit, AlwaysOn, Chris DeWolfe, MySpace, Dustin Moskowitz, Facebook, Richard Rosenblatt, Demand Media, Gina Bianchini, Ning, Karl Jacob, Wallop

Forrester Research provides research and consulting services to many of the worlds leading companies. We caught up with Brian Kardon, the chief marketing officer, in his Cambridge, Mass office. He says its time for executives to get past the denial thing about social networking and grasp the sea change in communications. He says that denial is widespread and the condemnation he hears from executives about all those blogs are a bunch of crap is really off-base. He urges executives to immerse themselves in the new media by joining business networks, receiving RSS feeds and posting to blogs. See this video on Beet.TV: http://www.beet.tv/2006/07/brian_kardon_at.html

We dropped by the Forrester Research offices in Silicon Valley recently and spent time with Charlene Li, one of the industry's most influential and astute analysts of the Internet space. Charlene explained to us the landscape and spoke about the relative strengths of the YouTube, Yahoo! Video and Google Video models and what aspects of each will be valuable to the online video revolution. See this video on Beet.TV: http://www.beet.tv/2006/07/top_internet_an.html

Forrester Researchs Charlene Li talks about some of the ways that advertisers and marketers are incorporating the user generated content phenomenon into their outreach to customers. She mentions one of the most widely anticipated summer movies, the seemingly undistinguished Snakes On a Plane, that has enjoyed priceless publicity on the Web after the blogosphere caught wind of it a few months ago. The movie, which hasnt even come out yet, has spawned thousands of spoofs, blog postings and conversations in anticipation of the movies August release. And in other examples of advertisers and marketers utilizing new media, Disney became the first major brand to advertise on YouTube when it bought banner ads to promote the release of Pirates of the Caribbean: Dead Mans Chest on the site on Thursday. This is a major step towards moving some of the billions of dollars in ad spending that is currently spent on television ads onto the web. See this video on Beet.TV: http://www.beet.tv/2006/07/snakes_pirates_.html

We spoke with Internet superstar Charlene Li of Forrester Research. Shes been thinking a lot about the model of advertising surrounding online video; she predicts it will take many forms. Charlene says that YouTubes business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start-up. She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. She is keen on the success of the Diet Coke/Mentos viral video ad. Thats an example of adding short advertisement to the end of a clip, known as a post roll. .....Good reading here: For a great article on YouTube and its possibly looming copyrights problems, read Heather Greens piece in the August 7 issue of BusinessWeek. And check out one of the latest viral marketing videos to sweep the Web: a rap spoof of the preppy life, spotlighting Smirnoff's Hard Ice Tea. According to an article in the Cape Cod Times, the video has been viewed over 320,000 times on YouTube. See this video on Beet.TV: http://www.beet.tv/2006/08/online_video_ad.html

Unlike text or images, which can be easily searched, searching video is not that simple because search engines dont see video images. Instead, the crawlers essentially find words like skate boarding or Katrina that producers put around their content when they upload it to YouTube, Google, etc. This is called metadata. Lots of video is found virally, through word of mouth. Others are found in context meaning you search for video and stumble across another video in the same context, or find a video through a community rating and reviews system and videos bubble up to the top of lists. Thing is, its all sort of decentralized with YouTube and Google Video searching for video on their own platforms, but not across the Web. Earlier this month, however, AOL announced a new video search engine to find all the uploaded video on the Web. We spoke with AOLs Fred McIntyre about the new portal a couple of weeks ago. To make sense of all this and to see where online video search might be going, we visited the Cambridge, Mass offices of Forrester Research where we met online video analyst Brian Haven. Brian lays it all out for us. See this video on Beet.TV: http://www.beet.tv/2006/08/top_online_vide.html

Online video advertising is about to explode. The next big wave will be the placing of short commercials either before as so called pre-roll or after a video clip has been seen, as post-roll. Advertising won't be appropriate for all video clips, for sure, but this looming development represents a solid business model for content developers, both big and small. Several video sites are inserting video into clips and sharing revenue with content producers. Some of the pioneers include Revver, Brightcove and Google Video. Forrester's Charlene Li believes that in addition to these sort of tacked-on clips, there needs to be advertising around the clips, on the pages surrounding the video, which are relevant to the content of the video being watched. To succeed in placing relevant ads in "context" next to video clips, publishers need to actually search the content of the video or audio, not just the metadata or text tags. Charlene says we're in the dawn of marriage of video search and advertising. She is impressed with progress in this direction from Blinkx.TV. See this video on Beet.TV: http://www.beet.tv/2006/09/online_video_ad.html

Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For those of us trying to figure out how online video advertising will work, this is a very valuable report. Senior Analyst Brian Haven speaks with Beet.TV from his Cambridge, Massachusetts office. His take on the nascent online video advertising space is both optimistic and harsh. He writes that video ads seen on clips as "pre-roll" don't yet resonate with consumers: they don't notice the ads, don't interact with them and are fairly negative about ads that interfere with their viewing enjoyment. He says that 82 percent of consumers say that ads within a video clip are "annoying." Context is King Half of consumers are OK with banner ads alongside the clips. Brian says it's essential that the ads have some kind of contextual relationship to the video. He cites companies who are making contextual advertising more attainable -- he lists Kanoodle, IndustryBrains and behavior targeting firms like Revenue Science and TACODA. Advertisers Need to be Content Creators On the positive side, Brian says that the most successful online advertising to date are ads that are humorous or informational. The report finds that TV-style video advertisements found on content sites are successful. He also notes that advertiser-created content ads placed on Google Video, YouTube and Yahoo! Video can be productive. Brand-related Portals Work The Nike soccer site Joga.com proves that advertiser-created destinations work. Calling Madision Avenue Content providers and advertisers are reversing roles. Madison Avenue must make advertising relevant, crafted to entertain and empower consumers, not annoy them. The report is not free, but worth the price, we think. Brian will be a panelist at Streaming Media West in San Jose later this month. We'll be there too! See this video on Beet.TV: http://www.beet.tv/2006/10/online_video_ad.html