For Immediate Release Videos

Content summary: Introducing FIR Phone Quicks on ipadio; FIR Interview with Steve Rubel coming; just ask @FIR if you want to be included in the FIR Twitter List; the next show is FIR number 500: add the hashtag #FIR500 if you comment publicly; Michael Netzley reports from Singapore on the Frost Meetings Around the World II study, and more; the Media Monitoring Minute with CustomScoop; News That Fits: Why social media is vital to corporate social responsibility, Joie de Vivre CEO experience prompts the question: how authentic should the CEO be on Facebook?, why you should apply your common sense about permissions when using content created by others; listener comments discussion; music from Jemimah Puddleduck; and more. Get FIR: Download the MP3 file (28.3Mb, 70:45) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #499 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Thursday November 12 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Shel s on his own in Toronto; how the Union for Reform Judaism used Twitter and Facebook to solicit member questions for Tony Blair s live appearance at the group s biennial; Google Wave and Twitter List reminders; Dan York s report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter Lists including a how-to guide from Mashable, Second Life takes enterprise software into beta; listener comments; and more. Get FIR: Download the MP3 file (26.3Mb, 65:41) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #498 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Monday November 9 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Overflow from FIR #498 on November 5, 2009. PR Week: CIPR Seeks To Calm Concerns Over Looming Financial Loss. (Referenced: IABC wipes out deficit by Allan Jenkins, Feb 2006.) Download this podcast (2.54Mb, 5:33) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) 2009 - visit the author for more great content.

Content summary: FIR group on Google Wave up and running; Barbara Nixon suggests an FIR Twitter List; vote for FIR at Podcast Alley; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: bridging the gap between corporate culture and the Web 2.0 society , what the connected company looks like, as sales fall newspapers must find a way to measure multimedia readership, has a PR industry meltdown begun?; listener comments delayed until next show; music from Mano Reza; and more. Get FIR: Download the MP3 file (27.4Mb, 68:22) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #497 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Thursday November 5 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Dan York suggests FIR Friends of Google Wave and goes retro with an email newsletter, has lots to say about Google and Facebook, and more; the Media Monitoring Minute with CustomScoop; News That Fits: Edelman takes heat for rotnem and a Chicago Tribune article and is defended by competitors, Twitter costs British economy less than people who gaze out the window, Pew reports on social media use, why there s nothing to fear from Google Social Search; listener comments discussion; music from The Living End; and more. Get FIR: Download the MP3 file (26.6Mb, 66:22) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #496 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Monday November 2 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Shel s in Nashville; assembling today s show; Neville s conference experiences last week: different events but similar issues; Michael Netzley reports on Edelman s country-by-country Digital Brand Index in Asia; the Media Monitoring Minute with CustomScoop; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners comments discussion and FIR Friendfeed Room round-up; music from Sheila Nicholls; and more. Get FIR: Download the MP3 file (25Mb, 54:42) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #495 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Thursday October 29 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Neville s in Manchester while Shel s in Montreal; companies don t seem to care that nearly 20% of the U.S. population is disabled when it comes to making their sites accessible; Dan York s report; Media Monitoring Minute; News That Fits: an AT FIR FriendFeed Room roundup; music from The Aces; and more. Get FIR: Download the MP3 file (25.5Mb, 63:35) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #494 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Monday October 26 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Not your usual show; Shel s in Cleveland and back from BlogWorld while Neville and Michael Netzley are unavailable; Media Monitoring Minute; a brief BlogWorld Expo roundup; News That Fits: the TSA puts on a bravura display of transparency, using its blog to open a conversation on a controversy and shut down a fast-spreading rumour, Technorati relaunches and issues a new State of the Blogosphere report; listener comments; music from Useless Hype; and more. Get FIR: Download the MP3 file (16.9Mb, 42:04) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Thursday October 22… (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Shel s in Las Vegas for BlogWorld and New Media Expo; follow-up: Pepsi apologizes over sexist iPhone app; Shel s update on a Boston hospital that jerks its knees and blocks employee access to social media sites; Dan York goes up a mountain and reports on blogs as spokespeople, business avatars, and more; FIR experiments with Google Wave; the Media Monitoring Minute with CustomScoop; News That Fits: gagging the Guardian applies analog law in a digital age and how Twitter saved the day, interesting results in US PRWeek s social media survey, HSBC Bank launches website that highlights customer opinion, streams and feeds are a mess so ensuring email s continued relevance; listener comments discussion; news about next week s shows; music from The Gentlemen Callers; and more. Get FIR: Download the MP3 file (25.6Mb, 63:53) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #492 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Monday October 19 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure coming to Singapore; the Media Monitoring Minute from CustomScoop; News That Fits: small businesses don t find value in social media but they should, a kerfuffle brews for Pepsi and its AMP brand over iPhone app that scorns women, social media s influence on search marketing, the irony of investing in social marketing while blocking your own employees, Twitter meet Second Life, guidelines for using avatars in business; listener comments discussion; music from Ghosts On The Radio; and more. Get FIR: Download the MP3 file (26.4Mb, 65:47) Subscribe to the RSS feed Get the show at iTunes Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. For Immediate Release: The Hobson see the show notes home page for info. FIR #491 show notes at The New PR Wiki Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We ll be happy to see how we can include your audio contribution in a show. Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Thursday October 15 (Cross-posted from For Immediate Release, Shel s and my podcast blog.) 2009 - visit the author for more great content.

Content summary: Steve Rubel interview coming this week; FIR 500 on November 12; Shel s on the way to Phoenix; Michael Netzley reports from Singapore on the APEC conference; the Media Monitoring Minute from CustomScoop; News That Fits: Twittertypes, 70% of mainstream media plan to charge for online content says AOP survey, social media news release and