Ecommerce Videos

Cynthia Snyder is the founder of Yonder Star Christmas Shop, a Pennsylvania-based online seller of Christmas Nativity scenes. Snyder launched the business in 2000 using a Yahoo! shopping cart. She joins Practical eCommerce's Kerry Murdock to discuss the business's history and its current operations.

Suhail Husain is the CEO and co-owner of Zebaish Boutique, a Fort Worth, Tex.-based store that sells traditional Indian and Pakistani styles of casual and dress clothing for women, men and children. In this "Cart of the Week" supplement, Husain talks about why he chose AdVantShop .NET shopping cart, and how the company has overcome the challenges of marketing Asian clothing in the U.S.

Things are tight for everyone right now, including non-profits. For a donation, many local groups, especially team sports, will help you with time-consuming projects such as taking inventory, washing windows, or cleaning company vehicles. If they don’t ask, you can suggest it. It is a great solution for both organizations because everyone wins.

William (Will) Seippel is CEO and chairman of WorthPoint, the parent company of GoAntiques, a subscription-based information service for antique dealers. In this "Lessons Learned" supplement, Seippel talks about his educational and business backgrounds, and explains how he came to purchase GoAntiques.

Customer testimonials and user-generated product reviews are great to provide reassurance for your online store. But, also try to go one step further by posting any ‘expert’ testimonials or product reviews. An example might be, ‘The head groundsman at Wimbledon recommends this lawn mower…’ and include actual quotes from the expert.

On this week’s show: Ryan and Stanton interview Alex Hunter about managing your brand. Meanwhile Paul and Marcus look at how to speed up your website.

When you are trying to get your message out, make sure your most important point is prominently featured. Get to the point and keep it above the fold, or above the middle of the page. Email or newsletter sign ups, special offers, reviews, and navigation are all better served above the fold where a visitor is more likely to engage them.

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Your ecommerce site should be as localized as your physical stores. Some retailers have hundreds of localized, micro-branded sites with content that resonates with local consumers. You can also use IP mapping to localize prices, offers and product selection. When done correctly, it can be a powerful sales tool for your online and local stores.

The San Diego Hispanic Business Showcase is a two day event intended to expand the Hispanic market frontier by showcasing and connecting Hispanic businesses to decision-makers in the public and private sectors. Please visit http://www.hbshowcase.com

Alexis Dayon pr sente Geek Trend, un site marchand atypique proposant des produits Hi Tech moyenne et haute gamme (photo, video, audio, t l phonie) en exclusivit et en avant premi re aux membres de sa communaut . L'originalit ? Le test avant achat. Geek-Trend accueille le public dans son shoow room parisien et propose ses membres la possibilit de tester durant 1 3 jours le produit de leur choix Distributed by Tubemogul.

Concept demos of LTE applications: connected car, e-health, crowdcasting, mobile e-commerce, geolocation... http://www.alcatel-lucent.com/lte

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