Digital-media Videos

Journalism is a vastly different world these days. Print papers are closing. Blogs are dominating. But David Domke isn't crying. He says the public is actually now more engaged in news than ever before! Domke did a study with old and young news consumers. The young ones asked, Why did you let only a few people decide the news for you? The sixty five plus group said, how do you even know what is news? The twenty somethings responded, at least we get to figure it out for ourselves. Domke is the chairman of the University of Washington's Department of Communications. He says the current health care debate, for example, is more dynamic and robust than ever. That's the way it ought to be. Basically: go ahead and rejoice! Our time is now.Domke's talk on October 13, 2009 was the first in a four part series at Town Hall Seattle called, The Revolution Is Here: How Digital Media and Awakened Citizens Are Changing the World. It's coproduced with the UW Department of Communications.

The newest e-readers and musical cell phones.

Ellen Goodman of Rutgers University School of Law and Jake Shapiro, Executive Director of the Public Radio Exchange (PRX), discuss public media s role in providing public discourses, advancing democratic capabilities, and empowering publics to communicate and organize. The two investigate whether the United States has a system of public media that is able to support [...]

Ellen Goodman of Rutgers University School of Law and Jake Shapiro, Executive Director of the Public Radio Exchange (PRX), discuss public media s role in providing public discourses, advancing democratic capabilities, and empowering publics to communicate and organize. The two investigate whether the United States has a system of public media that is able to support [...]

This is classic retro radio at its very best. We got the first episode of a week long series of the bronze super crime fighter Doc Savage for you folks. So download and pod up.

Jeff Jarvis and the panel discuss whether the Washington Post is under threat from Politico's new venture in DCJeff JarvisGlenn Osten Anderson

The Falcon radio show was loosely based on the series of popular detectives movies with the Falcon character created by Michael Arlen. Some Falcon aficionados believe Drexel Drake created the character The Falcon in 1936. The Falcon was the alternative identity for the detective Michael Waring (or Gay Lawrence or Gay Falcon). His name and character-type changed as The Falcon soared from short stories to film to novel to radio to film again. Enjoy this episode entitled Murder is a Family Affair. Click here to download the program

he Falcon radio show was loosely based on the series of popular detectives movies with the Falcon character created by Michael Arlen. Some Falcon aficionados believe Drexel Drake created the character The Falcon in 1936. The Falcon was the alternative identity for the detective Michael Waring (or Gay Lawrence or Gay Falcon). His name and character-type changed as The Falcon soared from short stories to film to novel to radio to film again. Enjoy this episode entitled Murder is a Family Affair.

Download to iPhone or iPod If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you. Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. First, we show you what the report for sale looks like. Second, we illustrate the difference between Google AdWords links and Google Organic search results. Third, we demonstrate how to set-up a “landing page” as an entry point at your website for those who click on ads deployed thorough AdWords. There are three features to the page. One is a video summarizing five major conclusions in the market research report offered for sale. Another is a link to a free prospectus requiring those clicking on it to first provide name, email address, and phone number information. This transforms them into sales leads. Finally, a text summary of the video is available for those who chose to read a synopsis of the report as opposed to watching a video summation. Fourth, screen capture software provides step-by-step video instructions describing how to set-up an AdWords account and organize your first campaign. Factors covered include (1) geographic targeting, (2) network selection, (3) device inclusion, (4) key word selection, (5) pricing, (6) ad construction, (7) calls-to-action, (8) budgeting, (9) weekend exclusion, and (10) landing page targeting, among others. Google’s third quarter financial results document that AdWords use is leading the way as a sign of overall economic recovery. In short, it appears that advertisers are first returning to the Internet before incumbent media channels such as TV, radio, newspapers, and magazines. This could have profound implications for the future of advertising in general. Not only do sponsors seem to prefer the Internet per se, but they may also become conditioned to the AdWords practice of only paying for ads that users actively select. As applied to future video advertising, sponsors may come to demand that they only pay for video ads that actually get watched. For example, they recognize DVR users often fast-forward through commercials. But if sponsors apply the AdWords convention to video commercials, they’ll only pay for commercials that get watched. This could be the subtle, but most significant, implication of the fact that AdWords advertising is leading the recovery of the entire advertising industry. To learn more about how your business can exploit or adapt to such changes, feel welcome to contact us. You may also want to consider buying our research reports Third Generation Television and Future Developments in Video Advertising.

Walled gardens is a common term for systems that limit the entrance and exit of certain kinds of data. It is a deceptively simple metaphor that relies on the existence of a shared set of assumptions about what gardens are, what walls are, and what it means to build and maintain them. In this talk, [...]

Walled gardens is a common term for systems that limit the entrance and exit of certain kinds of data. It is a deceptively simple metaphor that relies on the existence of a shared set of assumptions about what gardens are, what walls are, and what it means to build and maintain them. In this talk, [...]