Crayonville Videos

Over the past few months, we've had the pleasure of working with Adam Brown and the folks over at The Coca-Cola Company on a pretty special program called "Expedition 206." The premise? Bold, lofty, ambitious and truly global: Coca-Cola does business in over 200 countries (and I stand corrected, but no other brand in the world can make that same claim), so why not bring this to life in a truly unique way that authentically dials into the spirit of Coca-Cola and its brand anthem, "Open Happiness." On January 1st, 2010, 3 Coca-Cola Ambassadors will visit 206 countries over the next 365 calendar days, covering 150,000+ miles in the process. Their mission? To seek out, discover and celebrate the epitome of "happiness" as it presents itself across different people, places and cultures. Their trip will also "conveniently" coincide with the following headline events: the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The program itself is decidedly "social". In fact, crayon's role thus far has been to advise and guide the program on all things "social media" i.e. any and all facets of the journey that foster connections and communication between peers, participants, hosts, visitors and the brand itself. It is a mash-up in the sense that you'll see a litany of platforms, tools and vehicles used to activate the program - from twitter to facebook; from crowdsourcing to consumer generated content; from meet-ups to blogging, podcasting and "vlogging". As of this week, 9 finalists were shortlisted and divided into 3 teams of 3 prospective ambassadors. Now it's up to the public; their fans and community; and you (if you're so inclined) to vote for the elite 3. The finalists are as diverse as the countries they'll be visiting. Here's the list: Dave Zwolenski, 27, an amateur film producer from Sydney, Australia Josephine Rosetzsky, 27, from Copenhagen, Denmark Sam Li, 21, born in Shanghai, China and now a student in Vancouver, Canada Antonio Santiago, 24, a university student from Mexico City, Mexico Kelly Ferris, 22, a university student in Brussels, Belgium Tony Martin, 29, who grew up in the U.S. and now teaches kindergarten in Munich, Germany Greer Cornish, 26, a digital media producer from Sydney, Australia Brendan Madden, 31, living in Beijing, China and originally from the U.S. Erin Guler, 28, whose parents are from Turkey and is currently a writer in Toronto, Canada It's been a blast so far to work on this program. It's the kind of commitment-based marketing (a year of your life no less!) that flies in the face of fleeting 30-second spots and I for one, can't wait to see what 2010 holds in store for the eventual Ambassadors, to follow their exploits and share in their experiences. I know I sound like an old man when I say this, but I only wish I was younger and able to participate myself in this once in a lifetime adventure. Do check it out, share it with your networks and community, cast a vote or two for your favorites and continue to follow this journey as it unfolds... On Twitter On Facebook The Expedition hub Additional links/information: Press release here SMPR here Disclosure reminder: The Coca-Cola Company is a crayon client

The days, nights and weekends have been super-busy for those of us working at crayon -- just one of several reasons you've seen fewer scintillating blog posts than you've come to expect 'round these parts. So in this post, I'll kill two birds with one stone and tell you about a cool new program we just launched for Panasonic that we've dubbed LiHD Insider. But first a little background... I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program. If there are common threads running through the work we've done with Panasonic they are as follows: Demonstration Beats Communication Every Time: Put products directly into the hands of real families as a means of demonstrating just how much impact new Panasonic HD technologies can have on how real people spend their time and make memories, but also to gain better insights into what consumers want and how they use consumer electronics in their everyday lives. A Brand Can Serve as a Catalyst to Bring Together Likeminded People: This is what the LiHD community is all about -- connecting people to people around a passion point and giving them access to information, inspiration and ideas to fuel that passion. A Program that is Inherently Social Should Engage Consumers Directly Through Social Marketing: Whether you're a member of the Living in HD community or not, you can also find LiHD, its people and its content throughout the social web in places like Twitter, Facebook and YouTube. Blogger outreach and influencer/enthusiast engagement have been standard operating procedure since we started working with Panasonic way back in early 2008. And so these three threads tie together in our latest promotion: a contest to find the next LiHD Insider. Who and what is an LiHD Insider, you ask? An LiHD Insider is a content creator and social media maven -- someone who blogs, vlogs or podcasts and loves to connect with interesting people online -- who'd like a chance to get a full suite of Panasonic HD gear and a peek at the newest coolest products before they're available to the general public. You'll also get a Lumix G1 (I love my G1) to give away to one member of your own audience so he or she can get a taste of the HD life too. Nice... If you fit the bill (and I'm sure some of you do), you can visit LiHD to get all the details and enter the contest -- but why not take a few moments to hear all about it straight from the horse's mouth.  Or at least straight from the mouth of a guy standing in front of a huge photo of a horse: one of our current LiHD Insiders, the popular video blogger Steve Garfield. [Click through for the video if you can't see it in your email or feed reader.] So LiHD Insider isn't just a great way to find out what it's like to live in HD; it's also your chance to take your content creation to the next level. Sound cool?  Then you should enter to win -- it's easy to do, but you'll need to get your application in before October 6th.

Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced. The social media component gets 4 stars versus LG's 2 stars. My only question is how Panasonic gets 3 1/2 stars overall versus LG's 4 stars when it scores higher in 5 categories and only lower in 1. I guess Print media is *that* important when it comes to digital :)  Item 2: I shared the microphone with Ad Age's Abbey Klaasen, MTLB's Bill Green and of course host, Bob Knorpp last night night on my second Beancast. Topics included: Interactive TV Play from Xbox live Any lengths for buzz (Guerilla) Facebook Land grab (Vanity URL's) Good for me or for them (Dell & Twitter) Listen here why don't you? (those subscribed to my podcast should get this automatically) Subscribe to Beancast here

Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced. The social media component gets 4 stars versus LG s 2 stars. My only question is how Panasonic gets 3 1/2 stars overall versus LG s 4 stars when it scores higher in 5 categories and only lower in 1. I guess Print media is *that* important when it comes to digital :)  Item 2: I shared the microphone with Ad Age s Abbey Klaasen, MTLB s Bill Green and of course host, Bob Knorpp last night night on my second Beancast. Topics included: Interactive TV Play from Xbox live Any lengths for buzz (Guerilla) Facebook Land grab (Vanity URL s) Good for me or for them (Dell t you? (those subscribed to my podcast should get this automatically) Subscribe to Beancast here

Post-Valentine s Day episode! I know, you probably thought I forgot about you guys, right? Nah. I m back with more off the cuff observations and personal tidbits. In fact, this is probably one of the most revealing episodes yet. (No, CSB, I don t show any cleavage...) I tell you about my Valentine s Day, Monster s stinky cat box, Coffee with Crayon, my weekly date, and The Painted Veil, as well as debate am I sweet or not? , reveal how I found time to podcast, and other probing issues. Ha!

Managing the Gray #26 focuses on working in the world of new media. Matthew Ebel called in a question about instant messaging etiquette and that got me thinking about a lot of things in this space. Things I ve learned over the past few months working at home. I stayed sort of focused on me and what has and hasn t worked for me in the hopes that it ll start a conversation with all of you. Lots of gray on these topics that is far from being managed just yet. *grin* Links that I mentioned in the show or that I think will be helpful include: Coffee with crayon Skype Moleskine Cahier Notebooks Google Talk crayonCast If you have a second feel free to Digg this podcast or visit it s PodShow+ page. The comment line is always open at 206-309-4729. Tags: coffee morning, new media, cc chapman, marketing podcast, business podcast, telecommuting, im, instant messaging, crayon, crayonville, moleskine, productivity, crayoncast, podcast, podcasting, podshow, boston

Audio from the first-ever CaseCamp Second Life, held on Thursday, December 14, 2006. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, December 19, 2006. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Find us in the iTunes store or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: This New Comm Road extra edition features the soundtrack from the first-ever CaseCamp Second Life held on Thursday, December 14 at 6:00 Linden Time. This recording features presentations from: Douglas Walker, World RockPaperScissors Society — “Viral WOM communications for RPS Society” Michael Seaton and — “Viral campaign for Scotiabank and Ottawa Senators“ John Wall, AccuRev — “Google search campaign for AccuRev” Eli Singer — “National global-warming awareness and fundraising campaign for WWF Canada, ‘Save Our Climate’” With the exception of John s talk, all of the presentations include plenty of Second Life sounds instant messages, applause, whistles, cameras snapping, etc., and I think this helps to capture the scene just that much better. * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Leave an audio comment to this blog post Call us on our comment line: (206) 202-3996 Technorati Tags: New Comm Road, Bryan Person, CaseCamp Second Life, Crayonville, Douglas Walker, John Wall, Eli Singer, Michael Seaton, RockPaperScissors, Scotiabank, AccuRev, WWF Canada LISTEN: Running time: 1:00:19 Direct download this episode, or listen using the player below!

CaseCamp Second Life will take place on December 14, 2006. Learn more on this podcast. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, November 15, 2006. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Find us in the iTunes store or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: Podcast ID Voice man Lee Hopkins Announcement that first-ever CaseCamp Second Life will take place on Thursday, December 14, 2006 Requests to leave us audio feedback on our comment line (number below) The backstory to CaseCamp Second Life More about the event MUSIC: From GarageBand.com: Still Holding On, by Rantings of Eva YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: New Comm Road, CaseCamp, CaseCampSecondLife, Second Life, crayon, Crayonville, C.C. Chapman, Bryan Person, Kate Trgovac, Eli Singer, new marketing LISTEN: Running time: 11 minutes, 13 seconds Direct download this episode, or listen using the player below!