Cover Story Videos
newest 100 cover story videos / cover story widgets / media rss:

Media Relations Maven Margo Mateas gives her take on leadership, the future of media relations, plus career advice new practitioners.

Joe Beaulaurier speaks with Branding expert Rob Frankel to discuss brand messenging and strengthening brands and how to target consumers and marketers with your brand, plus how to identify a brand to the need in the marketplace.

Kami Watson Huyse of My PR Pro discusses her work in public relations and social media strategy, and her companys work in crisis communication, reputation management, focus group research, pubic relations measurement and media relations.

BusinessWeek's Pete Engardio tells John A. Byrne that American industry may not be ready to take advantage of the mainland's dulled manufacturing edge

Hear from the Winners of the 2008 PRSA Silver Anvil Awards including campaigns on education, disaster prevention and more

Little Caesars director of communications Kathryn Oldham tells us the 2008 Best of PRSA Silver Anvil Winning Entry, the Little Caesar s Veteran s Program

Jeff Julin profiles the PRSA Silver Anvil Awards and why the award are considered the icon of best practices in public relations, plus some background on the finalist entry Teensurance global positoning system

Rob Frankel , author of the Revenge of Brand X, discusses the basics of branding and how branding is the most misunderstood concept in all of marketing plus he tells us how he uses social networking into the branding process with ILegions.

Author: BNStudio Added: Mon, 26 May 2008 09:00:58 -0800 Duration: 312In this episode of Cover Story, meet science fiction illustrator Stephen Youll -- a man with out-of-this world talents. p For more great book-centric videos, go to www.bn.com/studio.

Media Relations Maven Margo Mateas tell us how she applies her public relations tactics in order to marketing to the target demographic of a product, plus how she applies advertising into the mix

Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products Submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America

Author: BNStudio Added: Tue, 13 May 2008 15:23:34 -0800 Duration: 297In this original mini-documentary series, we introduce you to the creative people who design and illustrate the books we love. From children's tales to science fiction and beyond, every cover tells a story. In this week's episode, meet John Gall designer extraordinaire for Vintage/Anchor Books. p For more great book-centric videos, go to www.bn.com/studio.

Brandy and Joe discuss Pop Culture PR including the damage control over the controversial photos of Miley Cyrus in an upcoming issue of Vanity Fair and how it compares to a similar situation involving pop star Britney Spears and her PR issues

Jocelyn Brandeis discusses her work on one of her newest projects like durable dog toy Doggy Tug, plus her work in writing articles for such publications such as TravelZoo

In his latest book entitled The New Rules of Marketing and PR, David Meerman Scott discusses teaches us how to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

If youre looking to launch new products, make announcements like anouncing new hires or events, what makes these topics of press relelases newsworthy

Brandy and Joe examine the ads run during this years Super Bowl, the direction of television and how it has eroded in past years

James E. Lukaszewski believes that the communications problems companies face can only be resolved through superior personal leadership skills combined with positive, strategic communication.

Carol Orsborn and Eileen Marcus return with more information on FH Boom how they help companies market effectively to Baby Boomers.

The FH Boom Project , helping Clients Connect with today s baby boomers is described in detail by Carol Orsborn and Eileen Marcus of Fleishman-Hillard, plus learn how it focuses on female baby boomers.