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On this edition of Just One More Book!, Mark gathers some book suggestions from Podcamp Philly Campers. Our guest reviewers, their primary websites/blogs and their favourite children s books are: Todd Marrone: Life Doesn t Frighten Me Kristen Crusius: Where the Sidewalk Ends Chef Mark Tafoya: In the Night Kitchen (on JOMB) Francis Wooby: Goodnight Moon Jesse Taylor: A Wrinkle in Time C.C. Chapman: Green Eggs and Ham Gretchen Vogelzang: Who Says Quack?, Goodnight Moon, The Magic Treehouse Series, The Enders Steve Garfield: Help us identify the book Whitney Hoffman: Artemis Fowl Eric Skiff: Everyone Poops Christopher Penn: The Butter Battle Book Paige Heninger: The Rainbow Goblins, Sheep in a Jeep, Charlie and Lola Series Lynnette Young: Charlie and the Chocolate Factory, The Wizard of Oz Photo courtesy of C.C. Chapman Tags:C.C. Chapman, Chef Mark Tafoya, childrens book, Christopher Penn, Eric Skiff, Francis Wooby, Gretchen Vogelzang, Jesse Taylor, Kristen Crusius, Lynetter Young, Paige Heninger, Podcamp Philly, Podcast, review, Steve Garfield, Todd Marrone, Whitney HoffmanC.C. Chapman, Chef Mark Tafoya, childrens book, Christopher Penn, Eric Skiff, Francis Wooby, Gretchen Vogelzang, Jesse Taylor, Kristen Crusius, Lynetter Young, Paige Heninger, Podcamp Philly, Podcast, review, Steve Garfield, Todd Marrone, Whitney Hoffman

At long last, Clarence Smith Jr. of the Do You Know Clarence podcast and blog, joined me for an informal chat on Skype for The Chillcast. Some topics covered are personal brands, social networking, podcasting, listener involvement and community, C.C. Chapman , Eric Rice , Christopher Penn , Chris Brogan , Second Life , iPhone, Twitter , Facebook , Ning , A-List podcast/blogger celebrity, Lovespirals , the Anji Bee Vidcast , BlogTV , Ustream , and keeping it real. Wow, this list sound really dry... For reals, we get down with a very personal convo that gives you more insight into us and our podcasts/blogs. Playlist: Everywhere (mp3) from Lightweight Heavy by Fat Jon The Ample Soul Physician (Exceptional Records) Buy at eMusic More On This Album Podcast/Promo Links: Use GoDaddy Promo Code CHILL1 for 10% off any order at godaddy.comComment and subscribe at anjibee.com

This is a field test of my handheld stabilizer. Details are located here:http://www.christopherspenn.com/2007/06/30/stabilization-equipment-for-handheld-video/ 

Stepping outside podcasting s echo chamber. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, June 27, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad MEDIA MONITORING MINUTE A word from Chip Griffin, CEO of Custom Scoop, New Comm Road s sponsor. For a free trial of Custom Scoop s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad LATEST NEWS: Recap of Podcasters Across Borders. Meeting with podcasters Mitch Joel, from the Six Pixels of Separation, the Twist Image Podcast; Donna Papacosta, from the Trafcom News Podcast; and Terry Fallis, from the Inside PR Podcast. Organized by Mark Blevis and Bob Goyetche from the Canadian Podcast Buffet. My talk on Managing Your Social Media. * PAB photos from Mark Kulik, host of the pets.ca and photography.ca podcasts. NEW COMM ROAD MAP How to step out of podcasting s echo chamber. Evangelize outside your regular online network. Here are some groups/people/places to start: A club, organization, or religious group that you belong to. A nearby elementary, middle school, or high school. Talk to the teachers or PTO about setting up a podcast for the school or your child s class. A local college or adult education center. Does the school s communications program have a class on new media or podcasting? Offer to do a presentation or teach a class. Your local cable access station. Your municipal officers/politicians. Perhaps create a podcast for someone running for school committee or city council. Your family. Interview a different member of your family each week and turn the interviews into a podcast. Don t get hung up on explaining the technology at first. Concentrate on the benefits for that person or organization, using the you know when ? style. Dispel the common misconception that you ll need an iPod to listen to a podcast. Explain podcasting using concepts people are likely to understand quickly. For example: It s like Internet radio that you can listen to whenever and wherever you want. It s an audio version of TiVo. Show the people you re talking to that there are podcasts in the subjects they are interested in. Ask them about their hobbies and direct them to relevant podcasts. If you are presenting on podcasting a conference, really make an effort to be welcoming to newcomers. Seek out their questions. Spend some time with them after their presentation. OTHER PODCASTS MENTIONED Just One More Book FrenchPodClass ClipPodcast NOTES Visit the New Comm Road Travelers group in Facebook. This show can also be found on Blubrry. MUSIC From GarageBand.com: Still Holding On, by Rantings of Eva From the Podsafe Music Network: You Don t Need an iPod, by Uncle Seth CONTACT US Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 222-9130 Technorati Tags: Boston, Bryan Person, New Comm Road, Custom Scoop, Podcasters Across Borders, PAB2007, Mitch Joel, Six Pixels of Separation, Donna Papacosta, Trafcom News Podcast, Terry Fallis, Inside PR Podcast, Uncle Seth, Just One More Book, ClipPodcast, Vivian Vasquez, FrenchPodClass, Christopher Penn LISTEN Running time: 20:59 Direct download this episode, or listen using the player above!

Marketing Over Coffee live with John Wall and Christopher Penn in Dunkin Donuts, Route 9 Natick. http://www.MarketingOverCoffee.com

The show has it's first special guest! The wise and wonderful Christopher Penn drops in with an enlightening response to Chillin' with Anji Bee #34, inspiring me to share more thoughts on personal branding, self-promotion, social networking, etc. Walking my talk this episode, here are links to the folks mentioned throughout the show; Bucket Podcast, Matthew Ebel, Chel Pixie, Ed Roberts, Zack Daggy, and Rumor Girls. I also chat about The OC, Podcamp, Lovespirals, Love Spirals Downwards, and Buddhist philosophy. Come comment at anjibee.com!

How to build a community in Facebook. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Saturday, June 16, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad MEDIA MONITORING MINUTE A word from Chip Griffin, CEO of Custom Scoop, New Comm Road s sponsor. For a free trial of Custom Scoop s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad COMING EVENTS Audio promo for Podcasters Across Borders, taking place June 22-24, 2007 in Kingston, Ontario, Canada. I ll be attending the conference and will deliver a presentation called Managing Your Social Media. FEEDBACK Audio comment from Christopher Penn on Soundtrack Pro. NEW COMM ROAD MAP Building a community in Facebook. Ask the initial question: Is Facebook the right place to build your community? Who s the audience you re trying to reach? Are they already on Facebook? Think about your goals. What are your objectives? What does building a community involve? What do you want the group members to do? Where do you build the community? Around your personal profile or around a Facebook group? There are differences. Groups are more findable and have a higher profile, while individual pages offer the advantage of embedding Facebook applications, and there are hundreds to choose from. If you are building a community around your personal page, add applications that will engage your community. Two that I ve seen and like are My Questions and Quizzes. If you re using a group, keep it active. Specific tactics include: Start and maintain discussion threads. Appoint officers and give them responsibilities in the group. Schedule and promote events for the group. Send the occasional direct message to everyone in the group to drive them back to the group page and to take an action. If you have photos, add them and encourage group members to comment. Create a good group description. Keep your contact information and Recent News up-to-date. If you have the budget, consider setting up a sponsored group. It is costly a minimum of US$50,000 for three months but enables you to create more dynamic content and control the advertisers on your group pages. NOTES Visit the New Comm Road Travelers group in Facebook. This show can also be found on Blubrry. MUSIC From GarageBand.com: Still Holding On, by Rantings of Eva CONTACT US Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 222-9130 Technorati Tags: Boston, Bryan Person, New Comm Road, Chip Griffin, Custom Scoop, Podcasters Across Borders, PAB2007, Christopher Penn, Financial Aid Podcast, Facebook groups LISTEN Running time: 19:25 Direct download this episode, or listen using the player above!

The Community Show: PodCamp, PR Students Report, Social Media Book Launch, and Bum Rush the Charts Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Tuesday, April 3, 2007. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Tuesday, April 3, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY’S SHOW: * New Comm Road Citation to Bryper * Mitch Joel promo - Foreword Thinking Podcast * Kathryn Jones audio comment - ?? (Question) of the Week - Inspiration and Indie Tunes video podcast - IfNotNow.Net. * PodCamp NYC promo - April 6-7, 2007 at the New Yorker Hotel. * PodCruise Miami promo - December 7-10, 2007 * Report on social networks for ethnic groups from Brett Atwood s PR 475 students at Washington State University. * Audio comment from Eden Spoken, from Bargainista.Blogspot.com/ * Interview with Eli Singer and Andrea Lekushoff about the social media book launch for The Strategy Paradox, by Michael Raynor. Event held in Boston on Tuesday, March 27. * Audio comment from Michael Seaton, from Scotiabank, The Money Clip, and The Client Side. NEW COMM ROAD MAP: * From Christopher Penn, recapping Bum Rush the Charts. TOOLS OF YOUR TRADE: * From David Levy, from TheThingIs.typepad.com Music: + From GarageBand.com: Still Holding On, by Rantings of Eva * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: Historic Boston, Foreword Thinking, Mitch Joel, Kathryn Jones, Question of the Week, PodCamp NYC, PodCruise Miami, Eden Spodek, Bargainista, Eli Singer, The Cundari Group, Andrea Lekushoff, Deloitte, Strategy Paradox, Michael Raynor, Michael Seaton, Scotiabank, The Money Clip, The Client Side, Christopher Penn, Financial Aid Podcast, Bum Rush the Charts, David Levy LISTEN: Running time: 00:51:56 Direct download this episode, or listen using the player above!

Managing the Gray #30 finds me sitting down with Christopher Penn to take a look at the Bum Rush the Charts experiment and lessons learned that any company should keep in mind when doing something in the new media space. I always love chatting with Chris. He s a good friend and always gets my creative juices going. Links that I mentioned in the show or that I think will be helpful include: Bum Rush the Charts PodCamp NYC The Financial Aid Podcast Christopher S. Penn The comment line is always open at 206-309-4729 so please drop in a line. Tags: bum rush the charts, experimentation, new media, christopher penn, financial aid podcast

Bum Rush the Charts on Thursday, March 22, 2007. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Tuesday, March 20, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: A special edition of New Comm Road dedicated to the Bum Rush the Charts campaign. On Thurday, March 22, help end the song Mine Again by Black Lab to the top of the iTunes music store by purchasing the song in iTunes for just 99 cents. New Comm Road Map 1. If you already have an iTunes account, head over to financialaidpodcast.com/bumrush on Thursday, March 22. On that day, you ll either be automatically redirected into iTunes, or there will be a big link to take you to that page. 2. If you don t already have iTunes on your computer, go over to iTunes.com and download it. 3. Once you re in iTunes, select the Music Store 4. From the Music, select the Music link on the left nav 5. Do a search for Mine Again. Select the song by Black Lab, not Mariah Carey 6. Download the song. If you don t already have an iTunes account, you ll be asked to set one up. You ll be able to pay by credit card or PayPal. Cost to you, just 99 cents. 7. Spread the word. Tell one friend, 5 friends, 10 friends. 8. Link to this site financialaidpodcast.com/bumrush 9. Add image and link to your blog or podcast site, or to your MySpace page 9. Tag the page in Digg, del.icio.us, StumbleUpon, and any other social networking site you re on. 10. To be eligible for the Bum Rush the Charts Scholarship, create a free account over at ScholarshipPoints.com. New Comm Road Citation goes to you if you don t buy this song on Thursday, March 22. Music: Mine Again by Black Lab. Song from IODA Promonet. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: Bum Rush the Charts, iTunes, Black Lab, Mine Again, Financial Aid Podcast, Scholarship Points, Christopher Penn, Podcasting LISTEN: Running time: 00:14:06 Direct download this episode, or listen using the player above!

Learning about Flickr. Listener comments. PodCamp Toronto discussion. Tools of Your Trade. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Sunday, March 11, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: Listener feedback: 1. Audio comment from Peter O Connell, who presdented at PodCamp about PodPresence (aka Awesome Sounding Podcasts ) + Wrap-up of PodCamp Toronto, which was held on February 24-25. Video from all sessions have been archived. Bryan co-presented on Second Life with Jay Moonah. The relevant links for that presentation: * Quicktime Video * mp3 audio * Presentation slides (PDF) * Presentation notes (PDF) 2. Audio message from Beth Kanter, whom I met at the monthly meetup of the Boston Media Makers. 3. Audio feedback from Jon Hoel in Melbourne, Australia. Jon has just started the PR Junction Podcast. New Comm Road Map: A discussion of getting the most out of Flickr, which will also be played on Six Pixels of Separation, The Twist Image Podcast. + Question from Marko Kulik from Pets.ca and the Photography.ca Podcast originally played on Six Pixels of Separation, The Twist Image Podcast. Blasting off at point 0 Pick a username and screename that reflects your brand. Two good examples: flickr.com/photos/FinancialAidPodcast, and flickr.com/photos/electricsky/. 1. Fill out your profile, with links to your other online sites and your contact information. 2. Tag, tag, tag your photos! Searches will show up in Technorati. Allows you as a user to see photos from others who ve used an identical tag and vice-versa. Example tag: PodCampToronto 3. Add a good description to your photos, including links. This will help you Google rankings. 4. Leave comments! Using simple HTML code, add an image and/or link back to your site in the comments area. Also good for Google juice. 5. Blog your photos. Blog others photos. Make sure to check that other Flickr users have given you permission to blog their photos. 6. Use RSS feeds. Subscribe to your friends photos. Subscribe to a tag for an event. Click on the feed button at bottom of a page and add it to your RSS reader. Advanced features: 7. Upload photos from your mobile phone to your Flickr account and then also send them on to your blog, using Blogger, Typepad, and WordPress. 8. Join a Flickr group. For example: Photo Safari Montreal. 9. Geotagging, maps with Flickr photos, Flickr, etc. Check out more goodies at http://flickr.com/services/ New Comm Road Citatioin If you re a blogger that wants to be identified particularly if you re blogging for a company, make sure you tell us who you are! Have a paragraph or page about you a name, maybe a face, something about you and your interests that lets us know there s a real person behind this blog. Tools of your trade Recorded at PodCamp Toronto. 1. Bill Sweetman from Marketin Martini Gmail, Typepad, Google Alerts 2. Donna Papacosta from the Trafcom News Podcast Technorati, Google Blog Search, Del.icio.us. 3. Christopher Penn from the Financial Aid Podcast Google Reader, Google, Google Blog Search, Technorati, WordPress, StumbleUpon, Facebook, MySpace, Xanga, Bebo, Feedster, Plum, Joost, iTunes, GarageBand, Levelator. 4. Chris Clarke from Student PR blog Monitor This, Del.icio.us, Technorati, Google. 5. Mitch Joel from Six Pixels of Separation, the Twist Image Podcast Google Reader, Google News Alerts, LinkedIn, Technorati, Twitter If you want to contribute to this segment, call or send in your audio contribution with these three components: Introduce yourself Talk a little bit about your job. Are you in PR? Marketing? A non-profit company? Talk about how you incorporate the tools of new media into your work. Which new-media tools do you use and how do you use them? YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: Flickr, Peter O Connell, Beth Kanter, Jon Hoel, Marko Kulik, PodCampToronto, PodCamp, Jay Moonah, Bill Sweetman, Donna Papacosta, Christopher Penn, Financial Aid Podcast, Marketing Martini, Trafcom News, Chris Clarke, Mitch Joel, Six Pixels of Separation, Twist Image LISTEN: Running time: 00:29:58 Direct download this episode, or listen using the player above!

Twitter, social media in politics, and listener feedback galore. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Monday, February 19, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: News and discussion + PodCamp Toronto taking place on Saturday-Sunday, February 24-25, 2007 at the Rogers Communications Centre at Ryerson University. I ll be there, and I hope that you will be, too! + Jay Moonah and Bryan Person will lead a presentation on using Second Life. Check out the full schedule. Listener feedback: + Audio comment from David Levy on social media and the 2008 presidential race. + Audio comment from Christopher Penn, host of the Financial Aid Podcast, on social media and the 2008 presidential race. + Audio comment from Marko of photography.ca and pets.ca with questions about using Flickr and how he likes to learn. Podcast promo: + Steve Runner will be podcasting while running the Boston Marathon. New Comm Road Map: A discussion of Twitter, a social media tool gaining in popularity. + A system for sending IM/SMS. + Can send and receive updates on the web, through an IM client, or via your mobile phone. + Something Chris Heuer from the Social Media Club calls Everywhere Messaging + A way to communicate a state of mind and answer the question What are you doing? + Could be called asynchronous micro-blogging + Why can t it expand to audio and video? + Must be coming soon: Twittering to specific groups + It can be used in political campaigning. + It can be used in internal communications. + It can be used to easily keep in touch with family and friends when you re on the road. + A chance for marketing or mobile marketing coming? + My profile: Twitter.com/Bryper Steps on the Road Map Sign up for an account at Twitter.com Decide whether you want your updates to be seen by anyone public or just by friends that you approve. This latter option works best if you just want to use Twitter within a specific group. Add friends. Determine whether you want receive messages by IM AIM, Gmail talk, or Jabber and phone. Consider how often you want to receive those interruptions while your working, whether you want to receive messages in the middle of the night, etc. You can also choose just to receive IM/phone messages from a select group of friends. To exclude a friend from IM/phone updates, click on the user s profile and select leave. You still keep that person as a friend, but your IM/phone stream won t pick up that user s messages. If you have a specific link you want someone to see, include the URL in your post. Promote your blog post, new podcast, etc. Build community by featuring your friends in your posts with the @ symbol or a link. Need a quick question answered and want to ask a big group at once? Try throwing out the question to Twitter. Tools of your trade A new segment on the podcast that will feature your audio contributions and how you use new media in your job. Which new-media tools do you use? Send in your audio contribution with these three components: Introduce yourself Talk a little bit about your job. Are you in PR? Marketing? A non-profit company? Talk about how you incorporate the tools of new media into your work. Which new-media tools do you use and how do you use them? YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: PodCamp Toronto, Jay Moonah, David Levy, Christopher Penn, Financial Aid Podcast, Marko Kulik, Twitter, Everywhere Messaging, BarrackObama.com, Chris Heuer LISTEN: Running time: 00:31:25 Direct download this episode, or listen using the player above!

Creating a wiki with PBwiki. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Monday, February 12, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: News and discussion + PodCamp Toronto taking place on Saturday-Sunday, February 24-25, 2007 at the Rogers Communications Centre at Ryerson University. I ll be there, and I hope that you will be, too! + Social media in politics. 2008 Democratic presidential candidate Barrack Obama s new website makes full use of new media: http://my.barackobama.com - write your own blog, connect with other supporters, plan and attend events BarrackTV - videos through BrightCove New blog from the campaign trail Link to Facebook profile, where you can also join a Facebook group Link to Obama videos on YouTube Link to Flickr photos + John Edwards also using social media. + New Massachusetts governor Deval Patrick has started a podcast. Comments: + Audio comment from John Johansen. Discussion of the Boston meetup of the Social Media Club, and lessons learned from Steve Garfield s presentation on videoblogging. + Text comments from Dawud Miracle, Marko Kulik, and Christopher Penn. New Comm Road Map: + starts with an audio comment and question from Anna Farmery. + The wiki I recommend is PBwiki. I have also set up a New Comm Road PBwiki for listeners to check out and practice updating. Here s how to set up your own PBwiki: Go to PBwiki.com Pick a name for your new PBwiki Enter the e-mail address where you want your password sent Click the Make a wiki button Making the most of your PBwiki account: Display password prominently for editing pages Check your settings to ensure that you receive an update each time the wiki is updated Choose point-and-click editor from your settings Invite others to contribute to the wiki and offer them an incentive to participate Organize an event/project around the wiki such as a book chapter, unconference, or classroom project New Comm Road Citation: The citation is being given to bloggers who publish partial RSS feeds instead of full RSS feeds. Thanks also to Nico Pin from Snowy Day Design for jogging my memory on how ensure you re publishing full RSS feeds in WordPress. MUSIC: + From GarageBand.com: Still Holding On, by Rantings of Eva * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: New Comm Road, Bryper, Bryan Person, PodCamp Toronto, Barrack Obama, BarrackObama.com, John Edwards, Deval Patrick, John Johansen, Anna Farmery, Christopher Penn, PBwiki, Nico Pin, Snowy Day Design LISTEN: Running time: 00:26:15 Direct download this episode, or listen using the player below!

Six ways to make the most of Technorati. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Wednesday, January 24, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Find us in the iTunes store or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: Latest News: + PodCamp Second Life taking place from Friday, January 26 - Sunday, January 28 and is being organized by Lynette Young and Jay Moonah. + Bryper Bits podcast for your mobile phone being trialled at Bryper.com, using service from FoneShow.com + Bryper.com blog named to Todd Andrlik’s Power 150 list for top U.S. marketing blogs. Comments: + Donna Papacosta comments on Episode 23 and my interview with Grammar Girl + Jason Van Orden and Christopher Penn comment on Episode 22 and whether people will be willing to pay for content that could be available elsewhere for free + Anna Farmery has also sent in an audio comment, but I m holding it for a future episode. + Audio promo from Terry Fallis, who s podcasting his new book, The Best Laid Plans. New Comm Road Map: + Question from Marko Kulik from Pets.ca and the Photography.ca Podcast originally played on Six Pixels of Separation, The Twist Image Podcast. Six ways to make Technorati work for you, which will be simulcasted on Six Pixels: 0. Create an account in Technorati 1. Claim your blog(s) in Technorati. 2. Use the Technorati tools and widgets. 3. Set up Technorati watch lists for hot topics that you want to follow. 4. Use all of the various Technorati tag searches to research a topic. Make sure that in the Technorati search box, your drop-down menu shows in tags Then, when you do a search, you ll also see options to search your tags by blog post, photos, video, music, etc. Photo tags pull from Flickr. Video tags pull from YouTube. 5. Understand the difference between a Technorati tag using in blog posts and in tags. The first includes any mention of your search term in a blog, which is sometimes what you want. However, the in tags option will specifically give you results in which someone has taken the active step of categorizing that blog post, photo, or video about the topic your looking for. 6. Use RSS to subscribe to searches about you (ego surfing), about your clients, about industry topics, or particular tags. This option works specifically for searches of blog posts in both the in blog posts and in tags modes. At the top of the search results page, you ll see the orange RSS logo and the word subscribe. Add that RSS link into your RSS reader! New Comm Road Citation: The citation is being given to me. Podcaster and blogger Dan York has been on a crusade lately asking bloggers and podcasters to include a logo/badge somewhere on their site that he and others can use when blogging about those sites. This badge can help him to promote our blogs and podcasters and offers a good visual identity for our content. I don t have one of these badges on the NewCommRoad.com blog or the Bryper.com blog. That will change. MUSIC: + From GarageBand.com: Still Holding On, by Rantings of Eva * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Leave an audio comment to this blog post Call us on our comment line: (206) 202-3996 Technorati Tags: New Comm Road, Bryper, Bryan Person, PodCamp Second Life, Todd Andrlik s Power 150 List, FoneShow, Bryper Bits, Donna Papacosta, Jason Van Orden, Christopher Penn, Anna Farmery, Terry Fallis, The Best Laid Plans, Technorati, Lee Hopkins, Mitch Joel, Twist Image, Six Pixels of Separation, Marko Kulik, Lynette Young, Jay Moonah, Dan York LISTEN: Running time: 00:26:59 Direct download this episode, or listen using the player below!

Monetization models in new media. Guest hosted by Christopher Penn, who is normally found hosting the Financial Aid Podcast. Recorded from Boston, Massachusetts, USA and published for Tuesday, January 2, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Find us in the iTunes store or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY S SHOW: There are three models for making money in new media: 1) Audience to advertiser 2) Audience to service 3) Audience pays Which model you choose depends on your goals. Fundamentally new media is still about media: + Communication + Entertainment + Information One way or another, the audience pays the bills. Who has what models? + Audience to advertiser - Podshow, Podtech, Feedburner, ad networks + Audience to service - Student Loan Network, corporate sponsors, targetcasts + Audience pays - Ze Frank, Ricky Gervais What model is best? + What are you doing? + Audience to advertiser works pretty well + Driven by high volume + Audience to service works well too + Narrow focus means more work to gather audience and gain trust, but can deliver impressive margins and returns + Audience pays the jury s still out on this one How do you get started? Hit the NEW COMM ROAD MAP: + Determine your audience + Audience to advertiser - look for networks that are least restrictive + Audience to advertiser - look at affiliate programs, too! + Audience to service - you ll know how to get this started + If you have a service, it needs a story - check out the recent thoughts on Managing the Gray No. 20 about brand + Audience pays - Audible.com, Blip.tv, Revver.com, and Ze Frank s model NEW COMM ROAD CITATION: + Podshow.com + I went to find CC Chapman s new show, One Man s Thoughts. + Where the devil is the RSS feed? + In fact, where is anything? + I ended up inspecting the page s source code to get the RSS feed + How to improve it make stuff obvious + CTA is the key to the kingdom MUSIC: + From the Podsafe Music Network: Drive Away, by Matthew Ebel + From GarageBand.com: Still Holding On, by Rantings of Eva * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Leave an audio comment to this blog post Call us on our comment line: (206) 202-3996 Technorati Tags: Christopher Penn, New Comm Road, Ricky Gervais, Podshow, Ze Frank, Blip.tv, Revver.com, Audible.com, making money in new media LISTEN: Running time: 00:20:32 Direct download this episode, or listen using the player below!

Faster than a PodCamp Lightning Talk, it's Podcast ROI in 2 Minutes for Greg at Blue Sky Factory. From Christopher Penn at the Financial Aid Podcast.