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Chicago GSB Podcast: Former CMO of Coca Cola on the Truth About Marketing
from Chicago GSB Podcast Series November 28, 2007
When it comes right down to it, marketing is about making money, said Sergio Zyman, chairman and founder of Zyman Group and former chief marketing officer of the Coca-Cola Company. “My philosophy of marketing is the philosophy of business, which is to sell more stuff to more people more often for more money more efficiently,” Zyman said in a keynote address at a conference hosted by student-led Chicago GSB Marketing Group October 15 at the Harper Center.
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Chicago GSB Podcast: CEO Goalsetting
from Chicago GSB Podcast Series July 19, 2007
This broadcast features William McComb, '87, CEO of Liz Claiborne and Mary Ann Tolan, '92 (XP-61), founder and CEO of Accretive Health, moderated by Dean Edward Snyder. They discuss how to make goals specific and simple enough to enable the enterprise, teams and individual employees to implement them. The panel was part of the 55th Annual Management Conference.
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Becker Brown Bag: How Productivity Benefits from Competition
from Chicago GSB Podcast Series June 13, 2007
There's nothing like a little competition to suddenly boost productivity. Competition forced miners to double the amount of iron ore they dug per hour, as told in one case study. In another, competition forced concrete companies to become more efficient or go under, said Chad Syverson, associate professor of economics at the University of Chicago and a productivity specialist. Syverson spoke to students and faculty at a Brown Bag lunch lecture hosted by The Becker Center of Chicago Price Theory and sponsored by Vishal Verma, '07 (XP-76), May 10 at the Charles M. Harper Center.
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