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Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make. There's also tons of listener feedback, insights and comments. There's something about the summer that sparks creativity and the imagination. I was really feeling it this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Running time: 33:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Montreal Gazette column New Business Six Pixels of Separation. Is Your Sales Rep Some Yahoo Named Google? PodCamp Boston. Request from Sara Wilson Fresh Air Fund. Audio Comment Dave Delaney Dave Made That. Geek Breakfast Nashville. Social Media Breakfast. Email Comment Stefan Holt Active Media. Audio Comment - Morrie Johnston That Happy Feeling. Podcasters Across Borders. Email Comment Steve Cunningham Polar Unlimited. Six Points of Separation Six Books You Should Read This Summer: 1. Web Analytics An Hour A Day Avinash Kaushik. 2. Meatball Sundae Seth Godin. 3. Join The Conversation Joseph Jaffe. 4. Here Comes Everybody Clay Shirkey. 5. The Big Switch Nicholas Carr. 6. Groundswell - Charlene Li and Josh Bernoff. Music from the Podsafe Music Network: Brother Love Summertime . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Tags: active media advertising anthony robbins avinash kaushik blog blogging brother love business charlene li clay shirkey dan ariely dave delaney dave made that digital marketing facebook facebook group foreword thinking fresh air fund geek breakfast google groundswell harpercollins canada here comes everybody itunes join the conversation joseph jaffe josh bernoff loretta laroch marketing mass media meatball sundae mike lipkin montreal gazette morrie johnston motivational books nichokas carr online social network phil town podcamp boston podcast podcasters across borders podcasting podsafe music network polar unlimited power within predictably irrational sara wilson seth godin six pixels of separation social media breakfast social media marketing stefan holt steve cunningham that happy feeling the big switch twist image web 20 web analytics an hour a day winnipeg yahoo

Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make. There's also tons of listener feedback, insights and comments. There's something about the summer that sparks creativity and the imagination. I was really feeling it this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Running time: 33:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Montreal Gazette column New Business Six Pixels of Separation. Is Your Sales Rep Some Yahoo Named Google? PodCamp Boston. Request from Sara Wilson Fresh Air Fund. Audio Comment Dave Delaney Dave Made That. Geek Breakfast Nashville. Social Media Breakfast. Email Comment Stefan Holt Active Media. Audio Comment - Morrie Johnston That Happy Feeling. Podcasters Across Borders. Email Comment Steve Cunningham Polar Unlimited. Six Points of Separation Six Books You Should Read This Summer: 1. Web Analytics An Hour A Day Avinash Kaushik. 2. Meatball Sundae Seth Godin. 3. Join The Conversation Joseph Jaffe. 4. Here Comes Everybody Clay Shirkey. 5. The Big Switch Nicholas Carr. 6. Groundswell - Charlene Li and Josh Bernoff. Music from the Podsafe Music Network: Brother Love Summertime . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Tags: active media advertising anthony robbins avinash kaushik blog blogging brother love business charlene li clay shirkey dan ariely dave delaney dave made that digital marketing facebook facebook group foreword thinking fresh air fund geek breakfast google groundswell harpercollins canada here comes everybody itunes join the conversation joseph jaffe josh bernoff loretta laroch marketing mass media meatball sundae mike lipkin montreal gazette morrie johnston motivational books nichokas carr online social network phil town podcamp boston podcast podcasters across borders podcasting podsafe music network polar unlimited power within predictably irrational sara wilson seth godin six pixels of separation social media breakfast social media marketing stefan holt steve cunningham that happy feeling the big switch twist image web 20 web analytics an hour a day winnipeg yahoo

Show 35 is my interview with Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies. The use of social media is a fact of life, we are now challenged with how we take advantage of the possibilities. Charlene Li, Vice President Website: http://blogs.forrester.com/charleneli/ The essay is for this show is an excerpt from my paper âWhen Good Numbers Go Bad: Mistakesâ. The excerpt explores the impact of mistakes on metrics programs as the grace and speed in which programs recognize and recover from a mistake will determine the long-term prognosis of the program (assuming you donât make the same mistake more than once or twice). If you are interested in a complete copy of the article please contact me at spamcastinfo@gmail.com. The text of the essay can be found at www.tcagley.wordpress.com. Comments and corrections are welcome. There are a number of ways to share your thoughts . . Email SPaMCAST at spamcastinfo@gmail.comVoice messages can be left at 1-206-888-6111Twitter â www.twitter.com/tcagleyBLOG â www.tcagley.wordpress.com Future Events and the next . . . Conference season is beginning! I will be speaking at IFPUGâs 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 â Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at www.ifpug.org. The presentation is call âCounting Facebookâ and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM, I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada. I will be presenting âGood Numbers Go Badâ on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop. Information can be found at http://www.qaiquest.org/toronto/ Finally I will be speaking at the Northeast Quality Council 57th Conference. The conference is scheduled for October 14 â 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza. The presentation is titled âOne Size Fits . . .Someone Other Than Meâ. Information can be found at http://www.neqc.org/conference. Next Software Process and Measurement Cast: On the next SPaMCAST we continue with the powerful interview with Phil Armour on estimation. The interview contains even more sage wisdom from Phil so keep your notebook close at hand!

Charlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies, which she wrote with Josh Bernoff. Charlene is one of the leading voices in the area of Social Computing and Web 2.0. I briefly caught up with Charlene Li after hearing her speak at Forrester Research’s Marketing Forum 2008 in Los Angeles. In this podcast, Charlene talks about getting the book written, and her and Josh s goals of helping marketers understand the wild world of social media and engage with consumers in the groundswell. Charlene also describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks that other brands face if they follow Apple’s lead. Technorati Tags: Forrester 2008 Marketing Forum, Forrester Research, Charlene Li, Groundswell, Apple More: Digital Podcast | Alex Nesbitt | E-Mail | 562-824-5193 Click here to follow me on Twitter

Groundswell is a tremendous book because it will help your company take the right perspective and set priorities for dealing with social media and marketing. The co-authors talked to Marketing Voices about the companies they think are getting it right Ernst Young, the accounting firm is praised by these two. Li and Bernoff give tips on what every marketer should know. Tags: Charlene Li, ernst and young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. Tags: Forrester, Groundswell, Josh Bernoff, Marketing, Marketing Voices, social media

Charlene Li of Forrester presents on the Future of Social Networking. Charlene speaks about her kids and how they are setting up online playdates. Meet at such and such a site at this time etc. I know this too. My son does exactly this on Runescape. Social networks will be like air, she says. It will no longer be a list of destinations and multiple identities, but will be universal id. What will it be. My email, my phone number etc. The ID will be federated like OpenID, with a few major players serving as focal points. The big guys are beginnig to talk - Data Portability Group. She encourages us to think about the Bill of Rights for the Social Web. We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: * Ownership of their own personal information, including: o their own profile data o the list of people they are connected to o the activity stream of content they create; * Control of whether and how such personal information is shared with others; and * Freedom to grant persistent access to their personal information to trusted external sites. Sites supporting these rights shall: * Allow their users to syndicate their own profile data, their friends list, and the data that’s shared with them via the service, using a persistent URL or API token and open data formats; * Allow their users to syndicate their own stream of activity outside the site; * Allow their users to link from their profile pages to external identifiers in a public way; and * Allow their users to discover who else they know is also on their site, using the same external identifiers made available for lookup within the service. The graphic flat graph does not work, but is really much more complex and multi-dimensional. There a lots of places and lots of invites. This is a real problem. Charlene thinks there will be some real opportunities here. The Portal players, Yahoo, Google, AOL are well positioned for this. What people are doing on social networks. It s about social, friends, games, movie sharing. She says what s missing is shopping. Charlene takes us through an example of how Amazon could connect to friends reviews of books. Connect via the universal ID to bring in the content to where the user is. She goes on to describe an example of how yahoo could incorporate my friends input into search, stories, stock portfolios, who has bought what s being advertised, etc. The under-rated value of networks should be recognized. It depends on the authority your networks interest and their authority on the topic, and the trust level among your network. Charlene focus on the value of what Digital Podcast calls Super Fans. She says that marketers will pay to reach and influence valuable influentials, that each person will have their own personal CPM, and social networks will compete to have the best experience for high-influence individuals. Think of the power of Super Fans. She projects 2008-2009 to be the era data portability and 2013 to be the timing of the ubiquitous social networks. Technology will not be the barrier, trust will be the barrier. Her recommendations: Create linkages between services based on individually controlled identity federation. Compete on creating the most compelling social experience, not social graph lock in. Develop social applications that have meaning. Integrate social networks into existing activities Design business models that reflect the value created by people s social networks Questions: What about the average Joe - will they have influence? Yes, depends on Joe s social graph. Within it he will have influence. What should people not on social web do to build network? Look to your email contact list. It will become automatic at some point. UPDATE: Slides | View | Upload your own Technorati Tags: gspwest08, Graphing Social Patterns, Charlene Li, Forrester More: Digital Podcast | Alex Nesbitt | E-Mail | 562-824-5193

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference. Tags: Charlene Li, Forrester Research, social media, Facebook, Graphing Social Patterns

Cullinane & Green Report regulars will enjoy this podcast as an update to last year's report from the AlwaysOn Innovation Summit at Stanford University -- and both old and new listeners are in for a real treat. Tony Perkins' AlwaysOn Innovation Summit is one of the top events of the year for those, like Cullinane & Green, who are on the bleeding edge of web and internet technologies and how they apply to business. This year Tony set the bar even higher in terms of outstanding speakers and showcased technologies -- and we will do our best to share the excitement through a series of interviews recorded live at the event. Joe had this plum assignment this year, since I'm on an extended business trip in my home town of Philadelphia. This first interview is with Charlene Li, and is an interesting update to her interview from last year's Summit, when podcasting was just beginning. Listen as she discusses with Joe how things have heated up in this space and what to expect in the future. Charlene is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, she examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also lead the Marketing and Media research team, and ran the San Francisco office. In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008. A former strategy consultant for Monitor Company, Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School. So relax and enjoy this interview that puts you right at the leading edge of technology trends in business. Look for the rest of Joe's AlwaysOn 2007 interviews over the next few weeks. And, of course, thanks for listening to the Report. Remember, at Cullinane & Green "we're on the bleeding edge so you don't have to be!" (tm)

(REPEAT) Maggie Fox interviews Charlene Li, Vice President and Principal Analyst at Forrester Research about her recent report on The ROI of Corporate Blogging. Charlene explains the model at the heart of her research, reminding us that "you can't manage what you can't measure", she runs us through the methodology (benefits, costs and risk), what benefits GM has seen as a result of their FastLane blog, gauging engagement, the challenges of maintaining an existing corporate blog audience, B2B companies need to get on the social media bandwagon, what the blogosphere thinks of Charlene's research, the risk perspective on blogging, the transition from "us" to "you", how often do you need to post, staffing requirements, responding to comments, will GM be launching a Camaro Community around the launch of the car in 2007? The notion of "community suites" (blogging, RSS reader, social networking, profiles, etc.), CMS, contact Charlene if you have feedback on her research at cli [at] forrester [dot] com. To leave an audio comment, use the handy tool below to record direct from your computer's microphone, to leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) please click on the comments link at bottom right. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb} My Odeo Channel (odeo/c5980d54f89f57b8)

We dropped by the Forrester Research offices in Silicon Valley recently and spent time with Charlene Li, one of the industry's most influential and astute analysts of the Internet space. Charlene explained to us the landscape and spoke about the relative strengths of the YouTube, Yahoo! Video and Google Video models and what aspects of each will be valuable to the online video revolution. See this video on Beet.TV: http://www.beet.tv/2006/07/top_internet_an.html

We spoke with Internet superstar Charlene Li of Forrester Research. Shes been thinking a lot about the model of advertising surrounding online video; she predicts it will take many forms. Charlene says that YouTubes business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start-up. She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. She is keen on the success of the Diet Coke/Mentos viral video ad. Thats an example of adding short advertisement to the end of a clip, known as a post roll. .....Good reading here: For a great article on YouTube and its possibly looming copyrights problems, read Heather Greens piece in the August 7 issue of BusinessWeek. And check out one of the latest viral marketing videos to sweep the Web: a rap spoof of the preppy life, spotlighting Smirnoff's Hard Ice Tea. According to an article in the Cape Cod Times, the video has been viewed over 320,000 times on YouTube. See this video on Beet.TV: http://www.beet.tv/2006/08/online_video_ad.html

The Wall Street Journal (subscription) just (4:25 PM EDT) issued an alert stating that Google has acquired YouTube for $1.65 billion. To understand the market dynamics of why this makes a lot of sense, get the download from Forrester's Charlene Li. She thinks YouTube has gotten it right in many ways, specifically as an advertising platform. She says that YouTube has created communities around clips -- a great enviroronment for contextual advertising. She outlines some of these points in a recent post. I spoke with Charlene about YouTube in Palo Alto in July. She explains why the YouTube business model works. See this video on Beet.TV: http://www.beet.tv/2006/10/wsj_alert_googl.html

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell. Tags: Forrester, Charlene Li, social networking, GM, social media, Google, Apple, Groundswell

The intrepid Cullinane & Green team attended the famous AlwaysOn Innovation Summit 2006 held at Stanford University in California. This is the first in a series of interviews that were done live at the Summit. We're delighted to have Charlene Li with us on the Cullinane & Green Report. Charlene is a highly respected thought leader with a reputation for "telling it like it is". As a principal analyst at Forrester on the Devices, Media, & Marketing team, Charlene examines the ways new technology will affect how companies deliver information, content, and advertising, as well as how these changes will affect the businesses that provide these services. Charlene's current research agenda focuses on marketing trends, search engine marketing, media site design, local media, social networking, blogs, RSS, politics, online recruitment, and consumer portals. Charlene also oversees the operation of Forrester's San Francisco office. Prior to joining Forrester, Charlene worked in the newspaper industry, leading respected publishers such as the San Jose Mercury News into the world of new media and technology. A former strategy consultant for Monitor Company, Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School. And remember --- at the Cullinane & Green Report we're on the bleeding edge so you don't have to be! ------------------------ Copyright 2006 Cullinane & Green, Inc. All Rights Reserved