Calvin Klein has produced an ad campaign featuring a sultry actress flashing a nipple. That ad has now been banned from TV in America, resulting in a heap of free press for CK and its new fragrance. Could this standard-issue fashion PR masterstroke have been purposeful? A CK exec says it's "not entirely" a surprise that the ad showing Hitch starlet Eva Mendes writhing around naked on a bed (covered only by a strategically rumpled sheet) has been rejected by US networks. (It shows her nipple, duh!) The creative director behind it is maintaining a sense of righteous outrage, but this is clearly a well-executed textbook case of manufacturing controversy for publicity. Yes, we have the ad after the jump. Creative director Fabien Baron was flabbergasted that Mendes' nipple flash was deemed unacceptable for Middle American sensibilities: “You must be kidding me. This country really needs a new president — this country is so messed up,” said Baron. “It’s such a joke and it’s quite upsetting, frankly, how hypocritical this country has become. It’s OK for children to see people killed by guns? Spreading a little love right now would be a good idea. “She is being a little sexy, but they are not provocative,” added Baron. “They are really well done. The spot is really beautiful — I really can’t believe this is happening.…I don’t know what else to say.” So the company will run an edited version, the racier cut will be an online smash, the new perfume gets a ton of free media, and Eva Mendes can raise her asking price for her next film ever so slightly. It's all quite repetitive, isn't it? That won't stop anyone from watching this ad though: [WWD]
Theo Kogan has been in the fashion and music industry for over 10 years, as a model and muse doing campaigns for Kenneth Cole, Calvin Klein, Burberry, Courvoisier, Rimmel and many more as well as tons of Fashion Editorial and runway work. As the singer of her former all female band Lunachicks, she inspired a gaggle of young girls and boys to emulate her style and start bands of their own. For over a decade she toured around the world with the likes of Marilyn Manson, Rancid, The Offspring and many others. Theo is also an actress and has been in films directed by Martin Scorcese, Jane Campion, and cult classics like High Times Potluck, and Terror Firmer by Troma Films and the animated feature Live Freaky Die Freaky. She is also involved in Avante Garde Theater, in the roster of NYC s prestigious Performance Space 122 and the Summer Play Festival and Rotozaza UK and numerous collaborative performances with BIG ART GROUP, Theo's ongoing collaboration with Rob Roth in SCREEN TEST.2 in Jan 2008. Theo also hosted the hit Fuse show Pants Off, Dance Off, and had television roles on Law And Order SVU, Third Watch and more. She also appeared on VH1's The Metal Years and My First Time. She also did motion capture for the new game by the makers of Guitar Hero called Rockband. Characters in the game are based on her movement! Theo is a budding business mogul, about to launch a new lip-gloss and make up line called Armour Beauty with partner Allison Burns. The line will launch in Jan 2008. She is also a DJ and Party Promoter of Rated X The Panty Party with partner Michael T in NYC. Courtesy of Theo Kogan on MOLI. Visit Theo Kogan on MOLI.com
Theo Kogan has been in the fashion and music industry for over 10 years, as a model and muse doing campaigns for Kenneth Cole, Calvin Klein, Burberry, Courvoisier, Rimmel and many more as well as tons of Fashion Editorial and runway work. As the singer of her former all female band Lunachicks, she inspired a gaggle of young girls and boys to emulate her style and start bands of their own. For over a decade she toured around the world with the likes of Marilyn Manson, Rancid, The Offspring and many others. Theo is also an actress and has been in films directed by Martin Scorcese, Jane Campion, and cult classics like High Times Potluck, and Terror Firmer by Troma Films and the animated feature Live Freaky Die Freaky. She is also involved in Avante Garde Theater, in the roster of NYC s prestigious Performance Space 122 and the Summer Play Festival and Rotozaza UK and numerous collaborative performances with BIG ART GROUP, Theo's ongoing collaboration with Rob Roth in SCREEN TEST.2 in Jan 2008. Theo also hosted the hit Fuse show Pants Off, Dance Off, and had television roles on Law And Order SVU, Third Watch and more. She also appeared on VH1's The Metal Years and My First Time. She also did motion capture for the new game by the makers of Guitar Hero called Rockband. Characters in the game are based on her movement! Theo is a budding business mogul, about to launch a new lip-gloss and make up line called Armour Beauty with partner Allison Burns. The line will launch in Jan 2008. She is also a DJ and Party Promoter of Rated X The Panty Party with partner Michael T in NYC. Courtesy of Theo Kogan on MOLI. Visit Theo Kogan on MOLI.com
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