Bwe09 Videos

Greg Cangialosi, Blue Sky Factory CEO, interviews Jason Keath (Founder of Social Fresh) for Blue Sky Factory TV.

In this interview Scott Monty the head of social media at Ford talks about how Ford works with the blogging community and social media and reveals what Guy Kawasaki's next car will be...

Daniel Honigman, digital communications supervisor at Weber Shandwick and co-author of the Old Media, New Tricks blog, explains why brands need to curate the social media content on their websites.

With increasing competition for our attention online, getting noticed--and then keeping us engaged--is becoming an even bigger challenge for businesses. In this "Social Everywhere 2010" segment, Edelman Digital's SVP/Director of Insights, Steve Rubel, offers a recipe for brands to "break through the noise": Create and distribute content from a digital hubSpend time *actively* engaging in the external social networks and websites where the brand's key stakeholders spend their timeTarget an outcome that is beneficial for the brand *and* the customer

Edelman Digital's Steve Rubel talks about the importance of aggregating and curating content from across the social media landscape. He also offers a few examples of companies already doing good curation work.

For brands jumping on board the "lifestreaming" movement, Edelman Digital's director of insights, Steve Rubel, has a recommendation: Use the hub-and-spoke model. Here's what Steve thinks is the right approach to lifestreaming: "I see it...as using your centralized presence to syndicate out to the [spokes] at the right times--the right content in the right places."

In this installment of "Social Everywhere 2010," Altimeter Group partner Jeremiah Owyang speaks about the evolving social web, where brands and marketers must both engage with customers across the social media landscape while also creating a centralized presence on their websites. Jeremiah also previews a Nov. 10 LiveWorld webinar on the social web in which he will present.

In this "Social Everywhere 2010" installment, Scott Monty from Ford Motor Company speaks about TheFordStory.com, his company's "social media hub" that aggregates and highlights mentions of the company from across the social web.

Jeremiah Owyang from the Altimeter Group speaks about Sidewiki, the potentially disruptive new tool from Google that enables all pages on the web to become instantly social. Jeremiah offers some advice for marketers for managing the incoming content.

Social Media Explorer principal Jason Falls discusses the recent launch of Google Sidewiki, addressing the lack of control the brands have over the content posted to their sites. He also references his own blog post on Sidewiki, "Google Force-Feeds Social Media on the World."