Business Management Marketing Videos

Es ist der 230. Blick über den Tellerrand, heute auf Amazon, virales Buchmarketing, United Airlines, auf den Social Media Hub Oberstaufen-Plus, auf ein Corporate Anthem von Bruce ServicePack: Dauer: 30 Minuten : Download als MP3 (28 Mb) Shownotes Intro: Spot Wüsthoff Messer Storyteller Kasumi Santoku Messer Japanese Chef Amazon mit bit.ly Integration Popposkop Virales Buchmarketing 2.0 für Viral Loop : Ich bin 200 Dollar wert (PAH) Buch: Adam Peneberg, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves. Artikeln zu Viral Loop auf crunchgrear Link zur Facebook-App Viral Loop Erst Gitarre putt, jetzt Gepäck weg Dave hat echt kein Glück mit United Der Brouhaha Nr. 14 zu Dave Caroll und United Spot: Flöte http://www.oberstaufen-plus.de macht uns den Social Media Hub a la http://www.skittles.com Spot: Airwick Outro: Corporate Anthem: Album: Our Ecosystem Rocks Rockin our Sales Bruce ServicePack and the Vista Street Band Microsoft Quota Records (Youtube)

Phil Leigh Will consumers pay to watch TV shows and movies at the hulu.com website? Hulu.com’s website hosts popular TV shows and movies after they have been released normally. Owners include Disney, NBC-Universal, and News Corporation (Fox). Viewers can watch shows for free but in exchange must also watch commercials since the videos are streamed and not downloaded. Last month, Chase Carey who is the President of News Corporation said that Hulu should start charging fees sometime next year. Presumably he envisions a premium subscription service providing more content or viewing time in exchange for a monthly fee. There are two reasons to be doubtful about the success of such a plan. First, as author Matt Ragas put it, “We all love the information highway, but we don’t want to pay a toll every five miles.” Second, incumbent media companies may be overvaluing their own content. Matt’s remark led me to examine my own subscriptions which are summarized in the accompanying table. Already I pay over $220 monthly for telephone, Internet, and video entertainment. Other services under consideration would advance the total to about $265 monthly.  Such an analysis makes me look for ways to cut, instead of add, services. Phil s Monthly Subscription Fees Naturally, I’ll focus on the bigger numbers first which come from the cable and wireless providers. However, if The Wall Street Journal (owned by News Corp)   editorial viewpoint prevails, the carriers will likely increase ISP fees even higher. That leaves consumers with thinner wallets to buy additional services from Hulu or anyone else. Even if cable and wireless charges don’t go up, consumers may calculate that they’re already paying enough in service fees. Readers of the Baltimore Sun seem to be strongly opposed to paying for hulu.com access. A polling button on the newspaper s website reveals that they voted 20-to-1 against it. You can see the results and review reader comments here. As for content value, the recent success of Paranormal Activity might serve as a reminder to media producers that we characteristically undervalue the works of people who are not like us. It’s reported that the movie was set in a single San Diego home and produced for $10,000. By the day after Halloween it had grossed over $80 million in box office receipts. Much like Internet publishing demolished the value of the printing press, low cost video cameras combined with computer-based film editing and an abundance of people seeking stardom and film-crew careers, necessitates an introspective reassessment of Hollywood’s self worth. Paranormal Activity is more than an isolated echo of The Blair Witch Project. Years from now we’ll look back to see it as data point in a connect-the-dots trend line pointing toward a future of content abundance. To learn more about how your business can exploit or adapt to thye future of media, feel welcome to contact us. You may also want to consider buying our research reports Third Generation Television and Future Developments in Video Advertising.

United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was certainly not his intention when he originally joined. 04:48 – Major Chung discusses his experience managing media relations in Iraq before and after former president George W. Bush command the US Armed Forces to invade Iraq on March 19, 2003. 06:05 – Major Chung talks about his experience getting the USMC story out to professional journalists in today’s highly polarized news media environment. 07:41 – Major Chung’s opinion of Fox News. 09:22 – Using access to newsmakers and other military public affairs officers as a way to influence the media coverage that gets generated. 11:44 – The mandate of a United States Marine Corps public affairs officer. 12:41 – Pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom for compromising operational security and the more difficult aspects of balancing the American public’s right to know against operational and national security now and in the distant future. 14:41 – The single biggest lesson that all Marine officers learn. 16:06 –How a conservative, command and control style organization like the US Marines Corps is approaching social media engagement. 18:34 -- Casey Peterson asks if social media has replaced the letter home and if the Marines are monitoring that information for loose lips. 20:06 – The role of a public affairs officer and leadership in monitoring social media conversations, the pervasiveness of digital media in lives of service members today and the Abu Ghraib prison photos scandal as a case study for when things go wrong. 22:18 – Getting the good and the bad news out as quickly as possible. 23:12 – The prospect of living up to the motto “every Marine a spokesperson” by making laptops and handhelds standard issue. 24:14 – How the USMC public affairs staff mitigates risk be briefing their fellow Marines on dealing with the press. 25:39 – How to convince a commanding officer who may be older and less engaged that things like search engine optimization and social media matter, when they don’t even know what these channels are. 31:02 – Should the US Marine Corps acknowledge Matthew Ho’s resignation at www.marines.com? 33:03 – Fighting to preserve the right of people to freely protest and express their opinions. 34:02 – Erik Deutsch asks about the US Military’s social media strategy in the Middle East, to which Major Chung responds that print and radio are more of a factor in those theaters. 36:16 – The notion of using social media for information operations and the use of handheld devices to Tweet during the Islamic Republic of Iran’s recent electoral protests. 38:56 – Major Chung responds to a passage from a feature story in Wired Magazine about how Secretary of Defense Robert Gates is focusing on winning the war today and his decision to ramp up production of armed transports deployed in Iraq. 41:28 – Major Chung talks about driving around Bagdad in a soft skinned Humvee. 44:05 – Major Chung shares his personal perspective on the effectiveness of Secretary of Defense Robert Gates versus former Secretary of Defense Donald Rumsfeld. 46:41 – End BONUS PODCAST: Social Media Training the US Armed Forces Public Affairs Staff at DINFOS with Staff Sgt. Joshua Salmons Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. Other US Armed Forces public affairs officers who will be interviewed at the conference include: • Lt. Col. Ann Peru Knabe, APR, public affairs officer, Pentagon War Court Spokesperson, U.S. Air Force Reserve • Col. Rudy Burwell, director, Army Reserve Communications Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.

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