Business-to-business Videos

Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.

The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.

This year's expo will showcase more than 100 of the Region's top Christian-owned businesses. General Session Workshop & Keynote Luncheon by International Motivational Speaker and Best-Selling Author Dr. Myles Munore! www.ChristianChamberCommerce.org/expo

Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.

In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.

PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing. She also discusses her work with the PRSA s Counselors Academy, an industry group comprising the senior most executives at the helm of major public relations firms in the U.S and the PRSA Jobcenter Mentorship Program.

Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.

Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.

Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum.  This post isn't really about my speaking engagement per se, although I should mention that there's still time to register if you're interested in attending a great, no-nonsense event. What this post really is about though is no-nonsense.  My session asks the question, What will social media do for my business? and we'll offer answers not from the usual gaggle of consultants, agency social media gurus or platform vendors (you've been to that panel a few too many times, I'd suspect) but directly from three client-side marketers who are deploying social programs for their companies today. Even if you can't be at the event, I thought you might be interested in some of the tips and advice the panelists will share.  Take a gander at a hand-out we prepared, bringing together 15 practical points from three seasoned marketers -- Aneta Hall at Pitney Bowes, Donna Tocci at Ingersoll Rand and Monique Trulson at Hello Direct. View more presentations from Greg Verdino. [Feed and email readers may need to click through to see the embedded slide show.  Or you can view it directly on Slideshare.] Now, I suspect some of you have great tips to share as well.  So chime in (especially if you're a client-side marketer) -- what does social media do for your business?

Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials.

Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include: 2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies.

Fiorano Software's founder and CEO talks about rapidly enabling SOA that helps organisations to reap the benefits of Service Oriented Architecture without the time, cost and complexity normally associated with process-driven approaches.

Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which polled sales and marketing executives most involved in successful B2B launches to determine best practices and success factors for launching new products and services. The study identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Over the next 10 days, Launch TV will profile these tips so you can have a better sense of how to have a successful B2B launch. We'll also be showing you some clips from a presentation given by Joan Schneider, President of Schneider Associates, at The Product Development and Management Association (PDMA) New England Chapter meeting in November. Today's Schneider Associates B2B Launch Tip is: 6. Measure the right success metrics. Surveyed companies used two types of success metrics: 1) results-based measures, which focus on business outcomes such as sales or profits, stock price or market valuation, and 2) process measures, which capture activities that contribute to business outcomes, such as number of projects in the pipeline, time-to-market, or percent of sales from new products. "We recommend using process measures, which can be tracked on a monthly or weekly basis to provide quick feedback," said Schneider. "In contrast, results metrics are lagging indicators. By the time these results are in, it's often too late to change course." In the survey, 45% of product companies and 24% of service companies said they met only half the success metrics they had initially set for themselves. In addition, another 5% of service companies reported they had met none of their success metrics. These percentages indicate a problem with how some companies are measuring success. "If you're consistently missing your launch metrics, it may mean you're measuring the wrong things or that you're setting the targets unrealistically high," said Schneider.

Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Launch TV is profiling these tips so you can have a better sense of how to have a successful B2B launch. This video contains a clip from a presentation given by Joan Schneider, President of Schneider Associates, at the PDMA New England Chapter meeting. Today's Schneider Associates B2B Launch Tip is: 5. Determine your launch performance measures before the launch begins.

Today's Schneider Associates B2B Launch Tip is: 2. Establish a separate launch budget. If launch spending is not budgeted separately, it's difficult to monitor how effective various launch activities are and whether launch spending is adequate to succeed. Often launch budget components are included in different departmental budgets, making it difficult to determine an appropriate budget for the next launch. Joan Schneider described this tip at the PDMA New England Chapter Meeting.

Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which polled sales and marketing executives most involved in successful B2B launches to determine best practices and success factors for launching new products and services. The study identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. We ll also be showing you some clips from a presentation given by Joan Schneider, President of Schneider Associates, at The Product Development and Management Association (PDMA) New England Chapter meeting.