Btob Videos

Arketi Principal Rory Carlton voiced his take on the effectiveness of postal mail versus email in garnering attention in today’s electronic-centric world.

Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.

The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.

Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.

In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.

Cyclo Pump invente le premier vélo hydraulique francais pour tout public transmission entièrement hydraulique, plus de chaine ni dérailleur, confort, propreté, protection, facilité de pédalage et de changement de rapport de vitesse.Aujourd'hui, la société recherche un partenaire industriel spécialisé dans la fabrication de pompes à palettes et de moteurs LSHT pour produire son invention.Author: cyclopump Tags: Cyclo Pump BtoB B2B business recherche partenaire hydraulique industriel brevet déposé contrat commercial Posted: 14 July 2009 Rating: 0.0 Votes: 0

Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.

Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.

Jim Malone, editor of www.theinfoboom.com, extends a warm welcome to an exciting new resource for mid-market CIOs. InfoBOOM! is an online community that offers original expert content, a distillation of important industry trends, and peer-to-peer exchange among CIOs of mid-sized businesses.

Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials.

Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include: 2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies.

Author: AgenceKartel Added: Fri, 20 Mar 2009 15:36:37 -0800 Duration: 121A new animation for Digiplug by Kartel comunication agency. Digiplug is a leading provider of business solutions supplying needs of the music and communications industries to renew content broadband services and experience sustainable growth.

Author: AgenceKartel Added: Fri, 20 Mar 2009 15:36:37 -0800 Duration: 121A new animation for Digiplug by Kartel comunication agency. Digiplug is a leading provider of business solutions supplying needs of the music and communications industries to renew content broadband services and experience sustainable growth.

Ils sont des millions! En France, les bloggueurs sont de plus en plus nombreux, et les blogs sont devenus des outils qui ont pris leur pleine part dans les strat gies de communication des organisations. La suite sur Horizonentrepreneurs.fr