Bryan Person Videos

Waggener Edstrom's Tac Anderson speaks with Bryan Person about his upcoming presentation at LiveWorld's kickoff LiveBar, Live! event at the Roger Smith Hotel in New York City on Tuesday, December 15, 2009. In this conversation: Tac explains why brands must consider a "new approach to marketing" that includes a new focus on getting content in front of customers and prospects "no matter where they are" online.Tac cites the new Chevy Volt blog on Posterous as an example of publishing in a hub-and-spoke model.Tac shares his top tip for brand marketers as they prepare their 2010 social media marketing strategies.Notes:LiveBar, Live! events are organized by LiveWorld, a social media marketing agency based in San Jose, California.Edited and published by LiveWorld's Bryan Person, who embeds some of these videos on his social media blog - LiveWorld.com/Bryan.

On November 10, 2009, LiveWorld host a 1-hour webinar: "Social Everywhere 2010: How to Get Your Customers to Engage with You - on Your Site, on Facebook, and Across the Web." The webinar features three presenters: * Jeremiah Owyang, partner at the Altimeter Group, focused on customer strategy around emerging technologies (LiveWorld is a client of the Altimeter Group) * Peter Friedman, chairman and CEO of LiveWorld, Inc * Jennifer Gordon, global advertising director for the Campbell Soup Company (LiveWorld client)It is hosted by Bryan Person, LiveWorld's social media evangelist. Webinar discussion topics include: * How brand marketers can cope in an era where every web page is social * Why social brand flow represents the optimal process for brands to use when connecting to their customers--no matter where they spend their time on the social web * How brands should think about the "build vs. join" question for online communities and customer engagement * How Campbell's used community feedback to raise awareness for a new product. The final 20-25 minutes of the webinar consist of a Q&A session with all three panelists, based on questions from attendees.Highlights of the webinar can also be on Twitter, using the #Social2010 hashtag.

On November 10, 2009, LiveWorld host a 1-hour webinar: "Social Media Everywhere 2010: How to Get Your Customers to Engage with You - on Your Site, on Facebook, and Across the WEb." The webinar featured three presenters: * Jeremiah Owyang, partner at the Altimeter Group, focused on customer strategy around emerging technologies (LiveWorld is a client of the Altimeter Group) * Peter Friedman, chairman and CEO of LiveWorld, Inc * Jennifer Gordon, global advertising director for the Campbell Soup Company (LiveWorld client) Webinar discussion topics included: * How brand marketers can cope in an era where every web page is social * Why social brand flow represents the optimal process for brands to use when connecting to their customers--no matter where they spend their time on the social web * How brands should think about the "brand vs. join" question for online communities * How Campbell's used community feedback to raise awareness for a new product. The final 20-25 minutes of the webinar consists of a Q&A session with all three panelists. Highlights of the webinar were also mentioned on Twitter, with the #Social2010 hashtag.

C.C. Chapman, partner of The Advance Guard, discusses how brands can make stronger connections thanks to the recent changes to Facebook Pages. Recorded at Boston's Social Media Breakfast 13, held on Tuesday, April 28, 2009 at Puma City at the Fan Pier in Boston.

In a video piece originally produced for MediaBullseye.com, LiveWorld social media evangelist Bryan Person interviews Jayme Swain, director of PBS Engage. Show Notes: * Jayme explains how PBS has learned to listen and better engage its audience through its social media platforms. * Jayme discusses how the Engage project has changed the programming mindset at PBS. * Jayme addresses the challenges of identifying and working with the right business model in social media. * Jayme notes the importance of experimentation at PBS.

C.C. Chapman, partner of The Advance Guard, discusses how brands can connect to the passions of their fans. Highlights: * C.C. explains why brands need to provide their fans with a "campfire" environment for sharing their stories online. * C.C. talks about how brands can respond to shifts in consumer behavior. * C.C. points to Ford's Fiesta Movement campaign as an example of "letting [a] brand loose." -- Recorded at Boston's Social Media Breakfast 13, held on Tuesday, April 28, 2009 at Puma City at the Fan Pier in Boston.

LiveWorld's Bryan Person speaks with Brad McCormick, executive vice president of U.S. digital communications at Porter Novelli.Brad talks about the beakout session that he led at the 2008 Marketing & Online Communities Conference: The Role of PR: Public Relationships.Show notes* Brad talks about the merging spheres of marketing, advertising, PR, and digital* Brad answers the question: "Should PR own social media?" * Brad discusses Porter Novelli's global digital strategy "to have no digital strategy."

LiveWorld's Bryan Person speaks with Steve Broback, president and founder of the Parnassus Group.Steve talks about the Brand Monitoring in a Web 2.0 World breakout session that he led at the 2008 Marketing & Online Communities Conference. Show notes* Steve says there's "no magic bullet" to brand monitoring.* Steve talks about the value whitelists.* Bryan asks Steve whether brand montoring should be outsourced or done internally?* Steve promotes his favorite free tools for RSS and brand monitoring. * Steve offers his top takeaway from the conference.

From Bryant Park in New York City, LiveWorld social media evangelist Bryan Person offers some thoughts on New York City's second Social Media Breakfast.The event featured a presentation from Paul Borgese, who leads the emerging markets division at the Associated Press.