 The New Social Ethic - Making Sustainability Personal
from Melodies in Marketing
June 28, 2008
Date: June 3, 2008 Location: Sustainable Brands 08 - Monterey, California Organizer: Sustainable Life Media, Business & Industry News for Sustainability Introducer: Anya Kamenetz - Staff Writer, Fast CompanySpeakers: Judah Schiller - Executive Vice-President, Saatchi and Saatchi S Ted Nordhaus - Chairman, The Breakthrough Institute and Managing Director, American EnvironicsSummary: [Preliminary Abstract pending Analysis] In order for sustainable behavior to be taken up by citizens, whether it be reducing consumption or shifting purchasing, it has to be relevant and personal. Benefits have to be visible. Judah and Ted discuss the dynamics of culture and how in order for a new social ethic that reflects a greater concern for oneself, the community, and the environment....personalization is the best step forward.Additional Resources on Judah Schiller's work:Judah Schiller on Sustainability: Make It Personal, interview by Sustainable Life Media.Tapping the Potential Within an Inspired Workforce, interview with Judah Schiller by GreenBiz.com.Shifting from 'Top Down' to Grassroots Creates Sustainable H.R., by GreenBiz.com.The Power of a Billion, podcast with Net Impact.Additional Resources on Ted Nordhaus and Michael Shellenberger:The Death of Environmentalism, the groundbreaking essay.Economist Magazine, Clean Tech Investment & PoliticsAmazon Blog InterviewVideo: Authors at Google, Jan 2008Video: Authors at UC Berkeley, Nov 2007
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